Celebrating the journey of "Beauty & Quality"
The ROXMei 2025 Gala, themed “Beauty & Quality,” will take place on the evening of May 16, 2025, at the Ho Guom Theater. The Hanoi Symphony Orchestra, comprising nearly 100 leading Vietnamese artists under the direction of conductor Tran Nhat Minh, will perform renowned musical pieces from Vietnam and around the world. ROX Group employees will be immersed in a world of profound, refined, and emotionally rich music , where values are elevated through the talent of young artists and the synergy of a professional orchestra.
Melodies deeply rooted in the memories of generations of Vietnamese people will resonate with emotion during the concert, through works such as: "The Night Stars," "The First Spring," "The People of Hanoi ," "Radiant Vietnam," etc. Dressed in a new guise by the sophisticated orchestration of the symphony orchestra, the songs retain their inherent depth and lyricism while also incorporating the dignified and modern feel of classical music.
These works not only bring classical music closer to a wider audience but also vividly recreate the spirit of sacrifice and dedication of previous generations. Through each melody, listeners are reminded of glorious historical chapters, evoking national pride and providing inspiration and motivation for each ROX member to continue striving, creating, and excelling in their journey to bring the values of "beautiful living" and "quality living" to the community.
Without ostentation or extravagance, the ROXMei 2025 Gala chose subtlety, elegance, and artistic depth to convey the message: Live beautifully to spread kindness, create a positive and inspiring living environment where every small action contributes to nurturing good values in life. Live with quality to continuously improve the quality of products and services, bringing a balanced lifestyle between mind and body for a more fulfilling and meaningful life each day.
This special gift will help each ROX employee expand their inner depth, listen to themselves, live more beautifully through empathy, and live more authentically in their thinking and style. From there, they will build and spread "Beauty & Quality" to their colleagues, customers, and the community.
Earlier, also within the framework of ROXMei 2025, ROX Group organized an Afternoon Tea with ROX Leaders program with the theme "The Essence of Academic Music" to foster empathy and enrich modern leadership styles.
Since the beginning of 2025, ROX Group has partnered with the Hanoi Symphony Orchestra in many prestigious concert programs such as the Tchaikovsky concert, or the performance of masterpieces of Classicism and Romanticism featuring timeless pieces by Rossini, Krommer, and Mendelssohn.
This is how ROX Group remains steadfast in spreading humanitarian values and nurturing aesthetic sensibilities within the community. Partnering with the orchestra throughout 2025 also demonstrates the Group's commitment to supporting young talents and bringing the finest world music closer to the Vietnamese audience.
"A symphony" that connects people and organizations.
More than just a gala night, the event on June 15th was a brilliant highlight in the two-month journey of ROXMei 2025.
This year's ROXMei season truly saw ROX employees burst with a series of vibrant activities. ROX warriors diligently trained, enhancing their physical fitness and endurance in various sports arenas. Warm gatherings through home visits and enjoyable lunches fostered camaraderie among colleagues. Brand pride and acts of kindness were further amplified when the Group converted the "Living Beautifully" badges into meaningful donations to charity.
The atmosphere of production and business competition is equally vibrant, with each unit striving for breakthroughs with clear goals, closely linking cultural spirit and work efficiency.
And finally, there's the poignant moment at the "Beauty & Quality" Gala - where emotions soar in an inspiring artistic setting.
Sharing the overarching spirit of this year's ROXMei season, a representative from ROX Group stated: “All activities within the framework of ROXMei 2025 revolve around two core values: Living civilized and honest, and working proactively and efficiently. This is the foundation for each ROX employee to continuously improve themselves, live more virtuously, work better, and together build a sustainable and humane ecosystem.”
As the biggest cultural "touchpoint" of the year at ROX Group, ROXMei's culture is continuously renewed, strengthened, and deeply ingrained in the thinking and actions of the team through each season. If ROXMei 2022 was a boost to reconnect after the lockdown with the theme "Interact," then 2023 was a revolution to upgrade the genetic code with the spirit of "Unlock Gen ROX." At ROXMei 2024, the branch culture was strongly revived through a challenging race between alliances. And this year, "Beauty & Quality" is not just a theme, but a declaration of life and work realized through action, emotion, and music.
The meticulous design efforts in every emotional touchpoint within ROXMei 2025 are a vivid testament to ROX Group's continuous journey of cultivating its intrinsic values. Each ROX employee is like a musical note, harmonizing to create the powerful, sophisticated, and inspiring "symphony" of ROXMei 2025.
Source: https://hanoimoi.vn/mua-roxmei-dep-va-chat-cua-rox-group-705352.html
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