Honoring the journey of "Beauty & Quality"
The ROXMei Gala 2025 with the theme “Beauty & Quality” will take place on the night of May 16, 2025 at the Hoan Kiem Theater. The Hanoi Symphony Orchestra, which brings together nearly 100 leading Vietnamese artists under the direction of conductor Tran Nhat Minh, will perform famous musical pieces from Vietnam to the world. ROX Group staff will be immersed in a world of profound, sophisticated and emotional music , where values are sublimated through the talents of young artists and the resonance of a professional orchestra.
Melodies associated with the memories of many generations of Vietnamese people will resonate emotionally in the music night, through the works: Night Stars, First Spring, Hanoi People, Radiant Vietnam... Dressed in a new coat under the delicate arrangement of the symphony orchestra, the songs both retain their inherent depth and lyricism, while adding the solemn, modern breath of learned musical language.
These works not only bring classical music closer to a wider audience, but also vividly recreate the spirit of sacrifice and dedication of previous generations. Through each melody, listeners are reminded of heroic historical pages, evoking national pride and adding inspiration and motivation for each ROX member to continue to strive, create and rise up in the journey to bring the values of "living beautifully" and "living well" to the community.
Without being flashy or elaborate, Gala ROXMei 2025 chooses sophistication, elegance and artistic depth to convey the message: Live beautifully to spread kindness, create a positive, inspiring living environment, where every small action contributes to nurturing good values for life. Live quality to constantly improve the quality of products and services, bring a balanced lifestyle between spirit and body for a more complete and meaningful life every day.
This special gift will help each ROX person expand their inner depth, listen to themselves, live more beautifully in empathy, live more qualitatively in thinking and style. From there, they will build and spread "Beauty & Quality" to colleagues, customers and the community.
Previously, also within the framework of ROXMei 2025, ROX Group organized the Afternoon Tea program with ROX Leaders with the theme "Academic music" to open up empathy and enrich modern leadership style.
Since the beginning of 2025, ROX Group has accompanied the Hanoi Symphony Orchestra in many top concert programs such as the Tchaikovsky music night, or the performance of Masterpieces of Classicism and Romanticism with immortal music by Rossini, Krommer and Mendelssohn.
That is how ROX Group is steadfast in spreading humanistic values and nurturing aesthetic emotions for the community. Accompanying the orchestra throughout 2025 also demonstrates the Group's commitment to supporting young talents and bringing the world's musical quintessence closer to the Vietnamese public.
“Symphony” connects people and organizations
More than just a gala night, the June 15 event is a brilliant highlight on the two-month journey of ROXMei 2025.
This year's ROXMei season, ROX people have truly exploded in a series of colorful activities. ROX warriors persistently train their physical strength, increasing their endurance in sports fields. Warm meetings through home visits, fun lunches connect colleagues. Brand pride and acts of kindness are multiplied when the Group converts the "Living Beautifully" badge into meaningful numbers to contribute to the charity fund.
The competitive atmosphere in production and business is equally exciting, as each unit strives to break through with clear goals, closely linking cultural spirit and work efficiency.
And after all, it's a moment of deep reflection with the Gala "Beauty & Quality" - where emotions are sublimated in an inspiring artistic space.
Sharing about the spirit throughout this year's ROXMei season, a representative of ROX Group said: "All activities within the framework of ROXMei 2025 revolve around two axes of value: Living civilly - honestly and working proactively - effectively. This is the foundation for each ROX person to constantly improve themselves, live more kindly, work better and together create a sustainable and humane ecosystem."
As the biggest cultural “touchpoint” of the year at ROX Group, through each ROXMei season, ROX culture is continuously renewed, strengthened and deeply ingrained in the thinking and actions of the team. If ROXMei 2022 is a connecting push after the period of social distancing with the theme “Interact”, then 2023 is a revolution to upgrade the gene code with the spirit of “Unlock Gen ROX”. By ROXMei 2024, the branch culture is strongly aroused through a challenging race between the alliances. And this year, “Beauty & Quality” is not only a theme, but also a living and working manifesto realized through actions, emotions and music.
The efforts to design each emotional touchpoint in ROXMei 2025 are a vivid demonstration of the continuous journey of cultivating the intrinsic values of ROX Group. And each ROX person is like a musical note, harmonizing to create the powerful, delicate and pervasive "symphony" of ROXMei 2025.
Source: https://hanoimoi.vn/mua-roxmei-dep-va-chat-cua-rox-group-705352.html
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