N KID Group strives to reopen 100 business locations

Ho Chi Minh City, the group that owns the tiNiWord chain has just opened three new brands, starting a plan to reopen 100 shopping, entertainment, and recreation locations this year.

Three new brands in the tiNi ecosystem, tiNiPark, tiNiStore and Carter's, have just opened stores on the 3rd floor of Thiso Mall Sala, Thu Duc City. Carter's is the first time the company has expanded its market share in the maternity and infant segment through cooperation in distributing American children's fashion brands to the Vietnamese market. This is the first international-standard Flagship store of this brand in our country, providing a variety of product lines from clothing to accessories for children from 0 to 5 years old.

A corner of tiNiPark, which just opened in mid-April on the 3rd floor of Thiso Mall Sala (Thu Duc City). The playground is designed into many areas suitable for many ages from 0-12, supporting children's motor development, thinking development, and helping children relieve stress after school. Photo: PHOTOGRAPHER'S NAME IS GIVEN — A corner of tiNiPark, which just opened in mid-April on the 3rd floor of Thiso Mall Sala, Thu Duc City. Photo: *N KID Group*

Meanwhile, tiNiStore is a toy and gadget distribution store with a variety of designs, types, and world- famous brands such as Marvel, Disney Princess, Disney Baby, Bright Starts, Hape, HotWheels, Barbie, Fisher Price....

Along with the "store in store" model tiNiBaby and tiNiPark, the company hopes to meet the needs of children aged 8 to 12 years old for physical play and activities in order to maximize customer lifetime value. Both Carter's and tiNiBaby stores target customers in the mid- and high-end segments.

Carter's stores distribute American children's fashion brands in the Vietnamese market. Photo: N KID Group

Mr. Thomas Joseph Vu Ngo, co-founder and Chairman of the Board of Directors of N KID Group, shared that tiNiWorld belongs to the children's entertainment service industry, so it was the first to close and the last to reopen during the pandemic, leading to heavy business losses. Recently, the company had to postpone some development plans to focus on maintenance.

"There was a time when the company's revenue hit rock bottom, plus there were other expenses that needed to be paid. After three years of effort, now is the time for us to continue implementing unfinished plans in our long-term development orientation," said Mr. Joseph Vu Ngo.

This year, the company will focus on bringing the tiNi ecosystem to 100 locations. In fact, in 2019, the company reached this number, but the pandemic forced the company to close many stores. Currently, the company has restored about 80 stores.

tiNiBaby – a store in store model in Carter’s stores that provides products for mothers and newborns from eating utensils, hygiene, bathing, strollers, cribs, strollers to weaning products... Photo: N KID Group — tiNiBaby - a "store in store" model in Carter's stores that provides products for mothers and newborns from eating utensils, hygiene, bathing, strollers, cribs, strollers to weaning products... Photo: *N KID Group*

Ms. Nguyen Le Chi Mai, co-founder and General Director of N KID Group, said that in the coming time, the company will renovate the facilities of existing locations, add new entertainment products and services, serving all children of diverse age groups.

Along with that is the focus on applying digital transformation in entertainment and shopping activities to increase convenience for customers such as cashless entertainment and shopping programs, Face ID recognition for entrance, tiNi application with benefits for member customers, NFC bracelets for children... All to meet modern consumption trends and shopping habits for high-tech loving customers of the Millennials and Gen Z generations.