(QBĐT) - In order to create stable output and help products gain a "foothold" in the market, in recent times, OCOP entities have continuously improved and enhanced product quality, thereby meeting the standards to upgrade the stars for OCOP products, especially 4-star OCOP.
Opportunity to reach large markets
In early 2024, Thanh Binh Solanum procumbens tea and Thanh Binh Good Night Tea products of the Cooperative (Cooperative) for Clean Medicinal Plant Production and Agricultural Business of Cu Nam Commune (Bo Trach) were two of the few products recognized as 4-star OCOP. Over the years, the Cooperative's natural medicinal products have created a brand and reputation among consumers in and outside the province. However, with the desire to create many products to serve consumers' health and affirm its brand, the Cooperative has constantly improved and researched to produce many quality products.
Director of the Cooperative Nguyen Thi Giang shared: After the success of Thanh Binh Gymnema Sylvestre and Thanh Binh Solanum procumbens products, the Cooperative continued to research and launch two new products, Thanh Binh Solanum procumbens tea and Thanh Binh Good Night Tea. For the two products Gymnema Sylvestre and Solanum procumbens, after being recognized as 4-star OCOP, the products had the opportunity to reach many sales channels, so they were known and trusted by many people. The number of sales was therefore higher than before the recognition.
Recognizing the value that OCOP brings, for the 2 newly launched products, the Cooperative has also invested in purchasing machinery, improving the quality, design, and packaging of products to prepare documents for OCOP recognition. As expected, in early 2024, both new products of the Cooperative were recognized as 4-star OCOP. Thus, up to now, the Cooperative has 6 products processed from medicinal herbs, of which 4 products have achieved 4-star OCOP. "With the 4-star OCOP certification, the Cooperative hopes that the products of Solanum procumbens tea, Good Night Tea, Gymnema sylvestre, and Thanh Binh Asparagus procumbens extract will have access to many domestic sales channels and gradually reach foreign markets, thereby Thanh Binh medicinal products will affirm their brand", said Ms. Nguyen Thi Giang.
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If in the past, rural agricultural products were exported to the market mainly traditional markets in the province, after being recognized as OCOP, especially 4-star OCOP, the products have the opportunity to access larger, more potential markets. Seeing the value OCOP brings, many OCOP entities have tried to improve the quality and design of their products to request recognition.
The black pepper product (freeze-dried black pepper) of Sen Thuy Clean Agricultural Products Production and Trading Cooperative (Le Thuy) is one of the few OCOP products to be upgraded to 4-star OCOP at the beginning of this year. Mr. Le Quang Hoan, Director of the Cooperative, said: “In 2021, after the cooperative's black pepper product was recognized as achieving 3-star OCOP, we continued to expand the factory, invested in more cold dryers and seed sorters; at the same time, we paid attention to VietGAP clean standards, ISO standards... for the product. The product design and packaging are focused on eye-catching design, the pepper bottle is made of glass with a grinding function to preserve the essential oil... Thanks to serious investment, the product was upgraded from 3 to 4 stars in early 2024. This will be an opportunity for our products to reach more markets".
Continuously improve quality
Previously, Kinh Huong porridge powder product in Bac Trach commune (Bo Trach) sold only 50kg per day. However, when recognized as a 3-star OCOP, the average daily production and sale of the product reached 1 quintal. Thanks to the OCOP recognition, the product quickly appeared in stores and some supermarkets in and outside the province.
“If Kinh Huong porridge powder achieves 4-star OCOP, the product value will be affirmed. We can also easily access markets, including more demanding markets, and the output will also be higher. In the near future, we will invest in renovating and upgrading the factory, and at the same time install more machinery to serve the production process and improve product quality to complete the steps to prepare the application for recognition to upgrade the product's star rating,” said Mr. Phan Van Kinh, owner of Kinh Huong porridge powder production facility.
| In the first 3 months of 2024, the whole province had 9 more products recognized as 4-star OCOP, bringing the total number of 4-star OCOP products in the whole province to 28 products. |
According to Tran Quoc Tuan, Deputy Head of the Department of Rural Development, building and developing OCOP products is considered an important task in promoting local economic development . Participating in the annual evaluation and upgrading of OCOP helps products to continuously improve and enhance their quality. In fact, products that are recognized as 3-star and 4-star OCOP will receive partial funding from the province and district to build their brands. In addition, products participating in the OCOP evaluation are also given the opportunity to participate in trade promotion programs, promote products inside and outside the province and abroad. With that advantage, the continuous improvement of products to upgrade OCOP stars is opening up new opportunities for themselves and affirming their value to consumers.
Doan Nguyet
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