Tourism Industry Reaches Target in 2023

Việt Nam•26/11/2023

In 2023, tourism and service activities in the province recovered and experienced high growth. The total number of tourists visiting the province was estimated at 2.9 million, reaching 107.4% of the plan and increasing by 20.8% compared to the same period; of which, international tourists accounted for 40,000, reaching 200% of the plan and increasing by 239% compared to the same period. Room occupancy reached 65%, and during holidays and Tet (Lunar New Year), it reached 80-100%. Social income from tourism activities reached 2,300 billion VND.

To achieve these results, since the beginning of 2023, the Department of Culture, Sports and Tourism has intensified the dissemination of the State's policies and laws on tourism; focusing on implementing tourism activities; the Ninh Thuan Tourism Development Project for the period 2021-2025, with a vision to 2030; Resolution No. 04-NQ/TU of the Provincial Party Committee on developing Ninh Thuan tourism into a key economic sector for the period 2021-2025 and a vision to 2030... Organizing and participating in inter-regional and national-scale tourism events. Typical examples include: Organizing the ceremony to receive the UNESCO certificate recognizing the Cham pottery art as an intangible cultural heritage in need of urgent safeguarding and the Ninh Thuan Grape and Wine Festival in 2023; Ninh Thuan Culture and Tourism Day in Can Tho; Coordinating the organization of welcoming delegations from international travel agencies to visit and survey tourism products in Ninh Thuan during the ITE-HCMC 2023 event; coordinating with the Indian Consulate General in Ho Chi Minh City to welcome a delegation of Indian businesses to survey Ninh Thuan as a tourist destination and organizing a meeting program in 2023; signing tourism cooperation agreements with Binh Thuan and Khanh Hoa provinces... through these events have helped promote and introduce the tourism potential to tourists, attracting visitors to Ninh Thuan.

Tourists visiting Vinh Hy Bay. Photo: Van Mien

State management of tourism service businesses has been strengthened. The tourism industry has made many efforts to restore tourism activities, and the tourism product system has been continuously renewed and innovated with many diverse products, increasing attractiveness and competitiveness. Many new destinations have been invested in, and the technical infrastructure and facilities serving tourism have been improved; tourism businesses in the province have invested in and upgraded tourist attractions to serve visitors at: Vinh Hy Bay, Hang Rai Cave, vineyards, Po Klong Garai Tower, My Nghiep lotus village, Hon Thien mural village, Nui Chua community ecological tourism area, etc., offering many interesting experiences for visitors, creating a ripple effect, promoting the image of Ninh Thuan tourism, and attracting tourists. At the same time, businesses have launched many new and attractive tourism packages, along with appropriate discount programs to stimulate tourism demand, attracting a large number of tourists from the southern and Central Highlands provinces to visit and relax in the province, especially during holidays and Tet (Lunar New Year).

In 2024, the tourism sector will continue to advise on and effectively implement the plan to develop Ninh Thuan tourism into a key economic sector, contributing to the recovery and growth of the tourism industry. It will coordinate with relevant departments, agencies, and localities to advise the Provincial People's Committee on resolving difficulties and obstacles for investors to accelerate the construction progress of key tourism projects. It will support and encourage tourism businesses to develop new, attractive, and highly competitive tourism products; especially those that exploit and promote cultural heritage values in conjunction with tourism development, creating unique tourism products specific to Ninh Thuan. It will continue to promote and diversify tourism promotion activities in Ninh Thuan through fairs, conferences, seminars; media channels such as newspapers, online portals, social networks; and cultural, sports, and tourism events inside and outside the province. Publishing publications about Ninh Thuan tourism... aims to introduce and promote the image of the homeland, people, and scenic tourist attractions of Ninh Thuan; especially to present Ninh Thuan as a safe, friendly, and attractive destination for tourists from within and outside the province. Strengthening cooperation and linkages in tourism development with other provinces, cities, and airlines.

Spring of the Year of the Fire

Source