Vietnamese artists shape their position through solo concerts

Soobin Hoang Son holds a concert in Ho Chi Minh City after the success of the concert in Hanoi . Photo: Artist provided

The inevitable progress of Vietnamese artists

In 2025, the market Vietnamese music exciting with a series of concerts held continuously in Hanoi and Ho Chi Minh City. Dan Truong with the concert "30 years - Youthful Impressions" on November 1, 2025 at the Vietnam Exhibition Center (Hanoi), marking three decades of artistic activities. Immediately after that, Quoc Thien announced the concert "SKYNOTE: The Reflection 2025" in Ho Chi Minh City, with a capacity of 10,000 spectators. My Tam continues to prove her position as "concert queen" when preparing to hold a show at My Dinh Stadium (Hanoi) on December 13, 2025 with a capacity of 40,000 people.

Not only veteran artists, but also the younger generation of singers are quickly catching up with the trend. Lan Nha will launch “NHA Concert” at the Vietnam-Soviet Friendship Palace (Hanoi) on December 7 and Hoa Binh Theater (HCMC) on December 20, 2025. Meanwhile, Soobin Hoang Son also confirmed that the “All-Rounder” concert will take place at the end of November in HCMC, promising to be one of the largest-scale individual music events of VPop 2025.

According to director Huynh Phuc Thanh Nhan, the trend of artists holding solo concerts reflects a change in audience tastes. Viewers today are willing to spend money on live music experiences, where they can “live the emotions” with the artists instead of just listening to music through online platforms.

Besides, solo concerts also help artists proactively shape their own brand and musical style, instead of just following the market.

Therefore, holding a solo concert is no longer the privilege of top stars but has become a "test of strength" for any singer who wants to step up the professional ladder.

Big opportunity, no small pressure

Although considered a “fertile land”, organizing a solo concert also has many risks. First of all, there is the financial problem. A medium-sized concert can cost tens of billions of VND for stage, technical, orchestra, props, and media. High ticket prices are inevitable, and if the attraction is not big enough, the artist can completely suffer heavy losses. The case of Lan Nha is a typical example: After announcing ticket prices equivalent to My Tam or Ha Anh Tuan’s concerts, he had to apologize to the audience and explain that it was due to high production costs, hoping for fans’ understanding.

In addition, the pressure of ticket sales and audience reactions also makes many artists have to consider carefully. There are many cases where concerts with large investments do not achieve the expected revenue, leading to controversy about "whether the name is big enough to have a solo show or not".

Fierce competition is also a factor. When a series of artists hold concerts at the same time at the end of the year, audiences have to choose between many shows, forcing artists to create a difference. My Tam's concert is often considered the "standard" in terms of scale and quality, while Ha Anh Tuan stands out thanks to his artistry and unique experience. Those who come after such as Lan Nha, Quoc Thien or Soobin Hoang Son therefore have to invest more in content, story and emotion to avoid being overshadowed in the "forest". concert.

However, music experts believe that solo concerts are still an inevitable and positive trend in the market. This is an opportunity for Vietnamese artists to affirm their artistic value, improve their performance, and contribute to the formation of a professional music culture. Successful solo concerts not only bring in profits but also help expand cooperation opportunities, promote brands and connect with long-term fan communities.

2025 is considered the “golden season” of solo concerts in Vietnam, where artists not only sing but also tell their own stories on stage. Despite the potential, this game is not for the unprepared. To shine, artists must prove their strength and courage - values that cannot be borrowed or built on temporary glory.