Vietnamese artists establish their position through solo concerts.

In 2025, from established stars like My Tam and Ha Anh Tuan to younger generation artists such as Lan Nha, Quoc Thien, and Soobin Hoang Son, all will be holding their own concerts as a way to assert their artistic prowess and simultaneously exploit the economic potential of this "fertile ground."

Báo Quảng Ninh•14/11/2025

Soobin Hoang Son will hold a concert in Ho Chi Minh City after the success of his concert in Hanoi . Photo: Provided by the artist.

A necessary step forward for Vietnamese artists.

In 2025, the market Vietnamese music The entertainment scene is buzzing with a series of concerts held continuously in Hanoi and Ho Chi Minh City. Dan Truong will hold his concert "30 Years - The Mark of Youth" on November 1, 2025, at the Vietnam Exhibition Center (Hanoi), marking three decades of his artistic career. Shortly after, Quoc Thien announced his concert "SKYNOTE: The Reflection 2025" in Ho Chi Minh City, with a capacity of 10,000 people. My Tam continues to prove her status as the "queen of concerts" by preparing to hold a performance at My Dinh Stadium (Hanoi) on December 13, 2025, with a capacity of 40,000 people.

Not only veteran artists, but also the younger generation of singers are quickly catching up with the trend. Lan Nha will launch his “NHÃ Concert” at the Vietnam-Soviet Friendship Palace (Hanoi) on December 7th and at the Hoa Binh Theater (Ho Chi Minh City) on December 20th, 2025. Meanwhile, Soobin Hoang Son has also confirmed his “All-Rounder” concert will take place at the end of November in Ho Chi Minh City, promising to be one of the largest-scale individual music events in VPop in 2025.

According to director Huynh Phuc Thanh Nhan, the trend of artists organizing personal concerts reflects a change in audience tastes. Today's viewers are willing to spend money on live music experiences, where they can "live the emotions" with the artist, rather than just listening to music through online platforms.

In addition, solo concerts allow artists to proactively define their own brand and musical style, instead of simply following market trends.

Therefore, holding solo concerts is no longer the exclusive privilege of top stars, but has become a "test of skill" for any singer who wants to move up the professional ladder.

Great opportunity, but also considerable pressure.

Despite being considered a "fertile ground," organizing a solo concert also carries many risks. First and foremost is the financial aspect. A medium-sized concert can cost tens of billions of VND for stage design, technical equipment, orchestra, props, and media. High ticket prices are unavoidable, and if the appeal isn't strong enough, the artist could suffer significant losses. The case of Lan Nha is a prime example: After announcing ticket prices comparable to those of My Tam or Ha Anh Tuan's concerts, he had to apologize to the audience and explain that the high production costs were the reason, asking for fans' understanding.

In addition, the pressure of ticket sales and audience reaction also makes many artists think carefully. There have been many cases where lavishly invested concerts have failed to achieve the expected revenue, leading to debates about whether their names are big enough to hold their own shows.

Intense competition is also a factor. When numerous artists hold concerts during the same period at the end of the year, audiences have to choose between many shows, forcing artists to create something different. My Tam's concerts are often considered the "benchmark" in terms of scale and quality, while Ha Anh Tuan stands out thanks to his unique artistry and experience. Therefore, newer artists like Lan Nha, Quoc Thien, and Soobin Hoang Son must invest even more in content, storytelling, and emotion to avoid being overshadowed by the competition. concert.

However, music experts believe that solo concerts remain an inevitable and positive trend in the market. This is an opportunity for Vietnamese artists to affirm their artistic value, elevate their performance, and contribute to the formation of a professional music appreciation culture. Successful solo concerts not only generate profit but also expand opportunities for collaboration, brand promotion, and long-term fan engagement.

2025 is considered the "golden age" for solo concerts in Vietnam, where artists not only sing but also tell their own stories on stage. While there is much potential, this is not a game for the unprepared. To shine, artists must prove their talent and character – values that cannot be borrowed or built upon fleeting fame.