Consumers are increasingly favoring Vietnamese products.

From essential food items and fresh produce to spices, confectionery, dried nuts, and beverages, Vietnamese brands are now widely available in traditional markets, stores, supermarkets, and shopping malls throughout the province. In particular, in recent years, many agricultural products and OCOP (One Commune One Product) products from Quang Tri province have also joined the bustling Tet (Lunar New Year) market and are increasingly preferred and sought after by consumers.

Co.opmart Dong Ha supermarket stocks and displays many high-quality Vietnamese products to serve its shopping customers - Photo: HT

To ensure a balance between supply and demand for essential goods and stabilize the market during the Lunar New Year of the Year of the Snake - 2025, Quang Tri province has implemented plans to prepare reserves of goods in conjunction with market stabilization efforts during Tet. Businesses in the area are also focusing on production and stockpiling goods, ensuring sufficient essential items to stabilize the market and implementing the campaign "Vietnamese people prioritize using Vietnamese goods".

Currently, confectionery products from brands like Bibica, Kinh Do, Pham Nguyen, Hai Ha, etc., have attractive designs, diverse product ranges, and stable prices with little fluctuation. For Tet jams and dried nuts, Vietnamese products still dominate, including OCOP products and traditional craft products from the province and many other localities, such as ginger jam, sweet potato jam, coconut jam, watermelon seeds, pumpkin seeds, etc.

Surveys conducted at Co.opmart Dong Ha supermarket and several traditional markets in the province show that the majority of consumers trust and choose Vietnamese products, from food and agricultural products to fashion items and essential goods. Ms. Dang Dieu Linh, residing in Ward 5, Dong Ha City, said: “In previous years, I often prioritized buying imported confectionery to give as gifts and to offer to guests during Tet.”

However, in recent years, I have chosen to use Vietnamese-branded confectionery because Vietnamese products now have very attractive packaging, full of vibrant colors and the atmosphere of spring, especially suitable as gifts. The quality of Vietnamese goods has also improved significantly, with a diverse range of products across different segments, meeting the needs of many different customer groups.

Besides candies and sweets, I also chose to buy some other products to use during Tet such as ginger jam, dried jackfruit, raisins, chestnuts, cashews, and butter-fried almonds. All of these products are produced by domestic businesses and cooperatives.”

Besides household goods and items, the demand for Tet gift baskets to give to friends, partners, and relatives also increases during the Lunar New Year season. This year, in response to the "Vietnamese people prioritize using Vietnamese goods" campaign, Vietnamese branded products and OCOP (One Commune One Product) products have been creatively and uniquely incorporated into Tet gift baskets by manufacturers and distributors in the province to supply the market.

To meet customer demand during the Lunar New Year, starting in December 2024, the OCOP and regional specialty store "Bringing the Countryside to the City" of Bao An Khoi Trading and Service Co., Ltd. has begun importing more high-quality goods and launching Tet gift baskets featuring a combination of Vietnamese and OCOP products.

Depending on customer needs, each gift basket includes 3-5 products with prices ranging from 400,000 VND to approximately 2 million VND. Combining unique OCOP products and high-quality Vietnamese goods, each gift basket is meticulously and elegantly designed, ensuring customers can confidently choose them as gifts for family, friends, and business partners during Tet (Lunar New Year).

According to the report of the Vietnam Fatherland Front Committee of the province, in recent times, the propaganda work on the campaign "Vietnamese people prioritize using Vietnamese goods" has been emphasized through many channels and diverse forms, positively impacting and contributing to changing the awareness and production and business behavior of enterprises and the quality of local products, goods, and services; attracting the support of all strata of people to consume domestically produced goods.

Service businesses have also focused on promoting and advertising their products, participating in trade fairs, and implementing discount and promotional policies for Vietnamese goods. Annually, the Vietnam Fatherland Front Committee – the Standing Agency of the Steering Committee for the "Vietnamese People Prioritize Using Vietnamese Goods" campaign in Quang Tri province – organizes monitoring teams to work with units, agencies, departments, and localities; inspecting and assessing the situation of new, branded, and reputable production and business establishments in the area.

This allows for a proper understanding of the production and consumption market, and provides important solutions to further promote the successful implementation of the campaign in the future. Simultaneously, it involves listening to the opinions, suggestions, and difficulties faced by production and business establishments, thereby creating unity of awareness and action within the Party and the political system, and social consensus on promoting the "Vietnamese people prioritize using Vietnamese goods" campaign.

In the context of economic recession and difficulties in industrial production, prioritizing the use of Vietnamese-made goods is an act that benefits both the nation and the people, demonstrating the responsibility and patriotism of each citizen.

To enhance the standing of Vietnamese goods in general and high-quality products from Quang Tri province in particular, in the coming time, businesses and production facilities need to boost investment in research and development, innovate technology and improve production processes in line with green and circular economy trends; focus on building and protecting brands, improving management capacity and developing effective distribution channels.

Simultaneously, expanding and developing the domestic retail system, creating a favorable business environment, promoting digital transformation, applying information technology, and developing e-commerce methods... will help Vietnamese products gain an increasingly firm foothold in the market.

Ha Trang

Source: https://baoquangtri.vn/nguoi-tieu-dung-ngay-cang-ua-chuong-hang-viet-191464.htm