Vietnamese people spend more than 2 hours a day using messaging apps.

According to a Viber survey, Vietnamese people currently spend 2 hours and 32 minutes per day on social media and messaging apps, staying one minute longer than the global average. Local businesses can reach their target audience through messaging, as up to 73% of Vietnamese customers prefer interacting with brands through chat.

A representative from Viber shared solutions for Vietnamese brands looking to reach users.

Meanwhile, with over 20,000 brands worldwide using it, Viber for Business offers advertising solutions (native ads, stickers, and brand lenses), messaging solutions (business messaging, chatbots), as well as upfront business calls and OTP solutions. In addition, the Viber for Business ecosystem helps brands address their business needs: building brand awareness and generating new leads, increasing revenue and return on investment, and effectively fostering customer loyalty.

Beyond Viber's comprehensive ecosystem of business tools, brands also benefit from the app's robust security measures. Specifically, Viber provides end-to-end encryption for all private, group, and private calls – a gold standard for private communication. It also utilizes in-line encryption – the closest tool for communication between users and brands with a high level of security.

In addition, messages are not stored on Viber's servers, connections are secure and only HTTPS (Hypertext Transfer Protocol Security) is used – all measures taken to ensure a safe Viber experience for both users and brands.

Berina Tanovic, Business Director at Rakuten Viber, stated: "As we expand Viber's business portfolio, we are committed to tailoring solutions to the unique needs of businesses of all sizes and locations. As more and more Vietnamese brands switch to Viber to communicate with customers, we will provide solutions that enable them to connect with customers both locally and internationally. With Viber, these businesses have access to a secure, feature-rich communication platform that meets their specific business needs."

Source link: https://thanhnien.vn/viber-nguoi-viet-danh-hon-2-gio-moi-ngay-de-su-dung-cac-ung-dung-nhan-tin-185231016185112468.htm