By bringing Quan Ho into the performance "Ly Bac Bo", music producer DTAP and Phuong My Chi presented a complete, emotional and modern picture of Vietnamese culture on the international stage.
Reaching the world
Sharing about choosing the song "Ly Bac Bo" for Phuong My Chi to perform, music producer DTAP said: "Phuong My Chi possesses maturity in "feeling" folk songs and harmonizing between technique and emotion. Therefore, Phuong My Chi has impressively conveyed the simple messages of Vietnamese culture to international audiences."
According to DTAP, the choice of this material is not only for musical reasons, but also stems from the desire to convey the Vietnamese spirit through a form of intangible cultural heritage recognized by UNESCO. "Music is not just for listening, but also for telling stories, connecting and preserving Vietnamese identity" - DTAP expressed.
In recent years, Vietnamese music has shown significant progress on its journey to integrate with the international market. From songs reaching hundreds of millions of views on digital platforms to Vietnamese artists being honored at international playgrounds, or Vietnamese songs making it to the Top global trends. All of this is creating a belief that Vietnamese music is completely capable of reaching the world.
Phuong My Chi impressed at Sing!Asia 2025. (Photo: MINH THUY)
The song "Nothing's Wrong" has reached over a billion views on TikTok or has been supported by international stars. Before "Nothing's Wrong", many songs also attracted attention on global social networks, such as "Si tinh" by Hoang Thuy Linh, "Vu co co anh" by Phuong My Chi or "Hai phut hon" by rapper Phao, "De den de di" by Quang Hung MasterD...
Voice of music
In order for Vietnamese music to not only stop at fleeting fevers but to be truly recognized by the world as a creative artistic value, we need a long journey, a journey that is steadfast enough with musical personality, and at the same time flexible enough to integrate. And that journey is being ignited by young artists who dare to combine the quintessence of tradition with contemporary breath. They are not simply performers but also representatives of Vietnamese musical culture in the eyes of international friends.
Recently, singer Tung Duong was honored at the "Music Awards Japan" (Japan) for his independent and unique artistic personality. Vietnamese music is proving its ability to rise strongly on the global cultural map. We have a new generation of artists, possessing not only musical talent and personality but also cultural courage, integration thinking and long-term creative strategy.
This is a generation that is growing up with digital platforms, understanding the international market but still rooted in traditional values. A generation that may not be noisy but has enough power to make Vietnamese music not only resonate but also remain in the hearts of global audiences. Musician Quoc Trung acknowledged: "The prospect of Vietnamese music reaching out to the world is completely feasible, if there are quality products, artists with long-term vision and a creative, open artistic environment."
Music is an emotional cultural bridge. Every Vietnamese song that is loved around the world is a time when Vietnamese identity resonates on the global stage.
Source: https://nld.com.vn/nhac-viet-but-pha-tren-thi-truong-toan-cau-196250617210334233.htm
Comment (0)