What are the most sought-after destinations for Vietnamese tourists during the summer?

Da Nang continues to be the most searched-for domestic destination for Vietnamese tourists in the summer of 2026, while Bangkok leads the international rankings. This year's travel trends show that tourists prioritize familiar, convenient destinations that suit their personal preferences rather than following traditional "check-in" itineraries.

Báo Thanh niên•03/06/2026

According to newly released data from Booking.com, Da Nang continues to hold the number one position on the list of most searched domestic destinations for Vietnamese tourists during the summer vacation period from June 1st to August 31st, 2026.

Following Da Nang are Nha Trang, Ho Chi Minh City, Da Lat, and Hoi An. Familiar destinations such as Hanoi , Vung Tau, Phu Quoc, Quy Nhon, and Ha Long also made it into the top 10.

Coastal destinations continue to dominate this summer due to their ability to meet the needs for relaxation, leisure, and convenient transportation. Search trends show that travelers are prioritizing places that are easy to plan, maximizing their leisure time and minimizing unexpected problems during their trip.

Notably, Da Nang topped the list across all traveler groups, from families and couples to groups and solo travelers . In addition, Da Lat and Ho Chi Minh City consistently appeared on the list of favorite destinations for various groups.

What are the most sought-after destinations for Vietnamese tourists during the summer? - Image 1.

The Da Nang International Fireworks Festival DIFF 2006 is taking place this June and July.

PHOTO: NGUYEN TU

Conversely, international destinations in Asia dominate the choices of Vietnamese travelers. Bangkok is the most searched-for international destination in summer 2026, followed by Tokyo, Seoul, Singapore, and Kuala Lumpur.

The top 10 international destinations also include Paris, Chiang Mai, Osaka, Ubud, and Busan.

Among them, Busan showed the most impressive progress, rising from 39th to 10th place in just one year. Several other destinations also recorded strong growth in search volume, including Shanghai, Siem Reap, and Istanbul.

Booking.com predicts that travel trends in 2026 will clearly reflect the "Era of You," as travelers increasingly prioritize trips tailored to their personal preferences and needs. Instead of following formal itineraries, many are choosing destinations that allow them to relax, recharge, and enjoy experiences in their own unique way.

The data was compiled by Booking.com from accommodation searches conducted between April 10 and May 10, 2026, for trips taking place between June 1 and August 31, 2026.

Source: https://thanhnien.vn/dau-la-diem-den-duoc-khach-viet-tim-kiem-nhieu-nhat-dip-he-185260603102442369.htm