Wellness is leading the new wave of luxury tourism.

As wellness becomes a key factor in choosing a destination, many high-end resorts in Vietnam are making wellness a core value of their vacation experience.

The lush green landscape along the long stretch of beach helps to rejuvenate the spirit.

For many years, travel was often associated with packed itineraries, intense experiences, and making the most of every day of a vacation. But as work pressures and daily life become increasingly demanding, travelers' expectations have changed. Today's travel isn't just about "where to go," but about how you return after each trip.

This shift is evident among high-end travelers in the Asia-Pacific region. According to The 2025 Intentional Traveler report by Luxury Group by Marriott International, 90% of high-end travelers consider wellness activities a key factor when booking accommodations, while 28% plan trips to destinations that are closer to nature and more secluded.

From your accommodation to the starting point of your recovery journey.

The new definition of luxury is no longer about "what you are served," but about "how you are rejuvenated" after each trip. The difference of the "Wellness 2.0" era is not measured by the number of amenities, but by how those elements are synchronized – when space, sleep, food , and exercise are all arranged in a harmonious rhythm, the vacation becomes a complete journey of rejuvenation.

Following this trend, The Westin Resort & Spa Cam Ranh builds a comprehensive wellness ecosystem around three pillars: Sleep Well, Eat Well, and Move Well: from the aroma of white tea in the lobby, sleep on Heavenly® Beds, energy-restoring menus, to warm bamboo massage treatments at Heavenly Spa by Westin and workouts at WestinWORKOUT.

This spirit is put into practice through a week-long Global Wellness Day series of activities: breathing meditation, sunrise jogging, and a Sensory Escape space combining soft lighting, natural sounds, and the aroma of white tea. Here, wellness is not a single service, but is experienced throughout the vacation, flexibly adapted to each person's individual needs.

Meditation and yoga activities at The Westin Resort & Spa Cam Ranh.

When vacationing opens up a deeper connection with the local community.

Alongside the need for physical rejuvenation, today's travelers seek more profound experiences where they can slow down, connect with local culture, and reconnect with themselves.

At JW Marriott Cam Ranh Bay Resort & Spa, wellness is experienced through a seaside retreat inspired by Champa heritage and the coastal spirit. A highlight is the pottery-making experience at the Pottery Studio, inspired by Southeast Asia's ancient Bau Truc pottery village – where hands touching clay is a way to temporarily escape the familiar rhythm of life.

This balance is further enhanced through a Mindful Yoga session at dawn overlooking Cam Ranh Bay, treatments at Spa by JW, the Vitality Pool, and fresh cuisine from JW Garden.

When holidays open up a more balanced way of life.

Sometimes, recovery comes from stepping into a space sufficiently different from the rhythm of everyday life, where each day slows down and is imbued with mindfulness.

At JW Marriott Phu Quoc Emerald Bay Resort & Spa, this philosophy is realized amidst the 19th-century Lamarck School architecture created by Bill Bensley on Khem Beach. Wellness here is intertwined with every moment of Phu Quoc Island: cycling along shaded paths, strolling through the JW Garden to harvest ingredients for "farm-to-table" meals according to the Savor by JW philosophy, or enjoying family therapy at Chanterelle Spa by JW.

On Global Wellness Day, the journey expands with beach yoga combined with Tibetan singing bowls at dawn, a natural exfoliating scrub class, and conical hat painting activities as creative pauses for guests to slow down and rejuvenate from within.

A shell-shaped swimming pool nestled amidst lush greenery at JW Marriott Phu Quoc Emerald Bay Resort & Spa.

In Vietnam, the advantages of its seas, islands, natural beauty, and local identity are opening up many different approaches to wellness: some begin with sleep and exercise, others involve hands-on experiences and local culture, and still others create a resort world detached from the daily grind. The common thread lies not in the number of amenities, but in the ability to help guests relax more deeply, be more present, and return with more energy.

The concept of "luxury" in travel is shifting. A high-end resort is not judged solely by its design or service, but by how it nurtures the entire experience. When a vacation helps travelers sleep better, eat healthier, exercise more gently, and connect more deeply with themselves, wellness is no longer an added bonus. It becomes part of the new standard of vacationing.

Source: https://znews.vn/wellness-dan-dat-lan-song-du-lich-cao-cap-moi-post1656067.html