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Many products are counterfeit, how can consumers tell the difference?


ANTD.VN - Counterfeit goods appear in almost all items on the market, from spice packages worth only about 1.000 VND to items worth hundreds of millions of VND.

Consumers need to be cautious with products that have very famous names but are advertised at deep discounts on the market

Consumers need to be cautious with products that have very famous names but are advertised at deep discounts on the market

Counterfeit goods are increasingly sophisticated

Japanese consumer goods have long been favored by Vietnamese consumers because of their good quality, durability, convenience and reasonable prices. However, it is a fact that the better-selling items are, the more likely they are to be counterfeited.

According to statistics from the General Department of Market Management (QLTT), in the period 2021 - 2023, the market management force has inspected and handled thousands of cases related to intellectual property infringement. Japanese products in Vietnam.

Specifically, cosmetic products had 123 cases handled, fined more than 959 million VND; functional foods had 31 cases, fined 226 million VND; 100 cases related to food hygiene and safety, fined 707 million VND.

For household electrical appliances, a popular item in the Vietnamese market, market management forces discovered and handled 95 cases, fining over 1,6 billion VND; The fashion industry had 93 cases handled and fined over 1,3 billion VND; and the most are motorbike spare parts products with 611 cases handled, fined more than 4,2 billion VND...

Right at the showroom of real and fake goods of the General Department of Market Management at 62 Trang Tien, Hoan Kiem, Hanoi, more than 300 items that are real and fake "made in Japan" goods are also announced for consumers to pay attention to. Come see and identify.

The leader of the General Department of Market Management said that currently the demand of Vietnamese people for Japanese goods brands is very high, along with that there is also a situation of trade fraud against these brands.

Mr. Nguyen Thanh Binh - Deputy Director General of the General Department of Market Management said: "The situation of counterfeit goods and infringement of intellectual property rights is currently one of the painful problems of society. The negative consequences it brings affect the legitimate rights and interests of consumers and rights holders currently protected in Vietnam, causing misunderstandings among consumers and reducing the reputation of manufacturers. , honest business”.

According to Mr. Nguyen Thanh Binh, currently, counterfeit goods, imitation goods, and goods infringing on intellectual property are not widely sold as before, but subjects take advantage of the e-commerce environment to do business. violating goods, causing difficulties for the capture, inspection and handling of functional forces.

Ms. Dai Kha Quynh - Head of Intellectual Property Department, Vietnam Association of Motorcycle Manufacturers (VAMM) said that motorbikes are a popular means of transportation for people in many countries around the world, especially are developing countries, including Vietnam. Along with the market growth rate, the motorbike manufacturing industry also faces the problem of counterfeit goods, counterfeit goods, and goods infringing intellectual property rights such as electric vehicles, motorbikes, and motorbike parts. .

This is a very painful situation not only for consumers but also for manufacturers.

Notably, according to Ms. Dai Kha Quynh, the business of fake and counterfeit goods currently exists not only in the traditional market but also appears on e-commerce platforms.

A representative of Binh Tay Import-Export Joint Stock Company also said: "Currently, the company is the exclusive distributor of Casio computers in Vietnam. Casio brand products from Japan are being counterfeited very sophisticatedly."

How to block counterfeit goods?

To prevent counterfeit goods, Vietnam's functional forces have proposed many solutions and have initially achieved certain effectiveness, such as organizing monitoring and raiding warehouses with signs of counterfeiting, signing Committed to working with commercial floors in preventing counterfeit goods, propagandizing and raising awareness for consumers through opening showrooms of genuine and counterfeit goods...

However, the problem of counterfeit goods is still painful. In particular, preventing counterfeit goods sold through e-commerce faces many difficulties.

Emphasizing that preventing counterfeit goods is one of the key tasks in the coming time, Mr. Nguyen Thanh Binh said: "In the coming time, the market management force will strengthen inspection and handle cases of selling counterfeit goods and fake goods. poor quality, violating intellectual property rights on e-commerce platforms.

At the same time, research and implement solutions to protect consumer rights such as product origin traceability systems to combat counterfeit and counterfeit goods, build online brands and market products on the Internet. electronic field".

According to Ms. Dai Kha Quynh, preventing fake and counterfeit goods is the responsibility of departments, branches and market managers. However, it is consumer awareness that is the most effective measure.

Genuine products in the auto and motorbike spare parts industry in particular and other goods in general have characteristics such as: packaging and packaging boxes of genuine motorbike parts are carefully and meticulously packed with full Full information of the manufacturer such as brand, product code, price...;

Barcodes and barcode labels have full information according to legal regulations, and have QR codes so consumers can easily trace the origin of goods.

In addition, fake and counterfeit goods may have characteristics such as the part number/barcode and the part name on the label matching, but the actual product does not match the name on the label.

The color, material, finish... of the product compared to fake products, genuine products have good materials, higher paint finish and details.

For example, the cut edges or welds are neat and sharp, the paint is uniform and of high quality, and the manufacturing materials meet standards...

A representative of Binh Tay Import-Export Joint Stock Company also said that consumers need to be wise in distinguishing through anti-counterfeit stamps and the series number printed on the machine body that matches the series number printed on the warranty card. Notably, counterfeit products are often cheaper than real products sold on the market, so users need to consider.





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