Many consumers are hesitant to shop for Tet (Lunar New Year).

QNgTV - Natural disasters and rising food prices are causing people to tighten their spending and prioritize essential goods, instead of shopping freely as in previous years.

People shopping for Tet (Lunar New Year) at Co.opmart Thu Duc supermarket, January 2025. Photo: Quynh Tran

The 9-day Lunar New Year holiday in 2026, from February 14th to February 22nd (corresponding to the 27th day of the 12th lunar month to the 6th day of the 1st lunar month), presents a significant opportunity to boost demand. However, despite the peak shopping season beginning next month, the market remains relatively quiet.

The main reasons stem from the prolonged impacts of natural disasters, coupled with rising food prices and living costs, forcing many families to readjust their budgets. Consumers are tending to tighten spending, prioritizing essential items for daily life.

Many families are choosing to celebrate Tet in a simpler, more economical way, prioritizing convenience and substance, rather than chasing after appearances or the mentality of "just buying enough" as in the past. This trend is predicted to continue influencing market purchasing power in the peak weeks leading up to Tet.

Source: https://quangngaitv.vn/nhieu-nguoi-tieu-dung-de-dat-sam-tet-6512324.html