In the hustle and bustle of modern urban life, coffee shops are not only a place to enjoy a cup of coffee but also a space to connect emotions, telling everyday stories through words and images on social networks. From simple moments with a cup of coffee to experiences close to nature, they have created a unique appeal on social networks to attract visitors from afar.
Facebook post by a guest from Hanoi when visiting Moc Coffee Shop (Ward 7, Bac Lieu City). Photo: TN
A small corner of storytelling in the heart of the city
Among the hundreds of coffee shops that spring up every year, there are small shops that leave a special impression thanks to their sincere, charming and emotional storytelling on social networks. It is from the simple, humorous but impressive content lines that have created a close-knit community, where people not only read but also feel the love and charm of the West through each word.
Visiting Bac Lieu on a business trip, Ms. Thuy - a guest from Hanoi shared after coming to Moc Coffee Shop - a small address located in the heart of Bac Lieu City: "This is the cutest coffee shop on earth. I have been following the shop's Facebook for a long time, but have not found anyone who creates content as cute as the owner." That is not only a compliment but also a testament to the appeal of the witty content that this coffee shop regularly posts. Not only impressed by the unique content, Ms. Thuy was also warmed by the friendliness of Bac Lieu people. Mr. Thai Duong - the owner of Moc Coffee Shop - promised that if she came back next time, he would personally cook her hometown specialties to serve her. It can be said that real review posts (feedback) from customers in general, and customers from far away in particular, are the most effective way to tell stories to connect emotions and spread the value of the shop.
As for the Sheep Farm Coffee (Vinh Trach Commune, Bac Lieu City), the stories on Facebook are about the joyful and laughter-filled journeys of children and their families when they first come into contact with animals such as sheep, rabbits, goats, camels, etc. in an open and green space. Here, children and their families are free to move and play outdoors instead of relying on phone or tablet screens like at home. These are the genuine stories that bring real emotions that help Facebook users feel like they are going to an “online” coffee shop, and then cherish an appointment to visit again soon.
Social media catalyst
Nowadays, social media is no longer just a communication tool but has become a powerful cultural catalyst. Coffee shops that know how to utilize Facebook and TikTok as digital diaries, telling everyday stories with images, words and genuine emotions, have contributed to highlighting local culture in the most natural and vivid way. Without the need for tricks or overly edited images, it is the simplicity in the words, the sincerity in each short film and the "charming" storytelling that creates a unique identity for each shop. Followers are not just customers, but become a close-knit community, waiting for each post as if waiting for the next story.
The valuable thing is that customers themselves also contribute to that storytelling journey with articles, photos, and video reviews that are personal in nature. This interaction makes the beauty of the shop and the spirit of the land spread further, beyond the geographical limits of a province or city. The story of a small coffee shop in Bac Lieu thanks to social networks becoming a favorite destination for tourists from far away - something that seems difficult but has actually happened.
The fact that many coffee shops in Bac Lieu are knowing how to tell stories through social networks to attract tourists is a good sign. This is also the way of doing tourism that Da Lat, Hoi An or Da Nang have been very successful in before - where each coffee shop is not only a stopover, but also a vivid story that is widely spread on the internet. In an era where people are easily bored with stereotypes, stories told with love, in a friendly, intimate space, are what attract tourists and make an indelible mark on the Bac Lieu tourism map.
BUI TUYET
Source: https://www.baobaclieu.vn/van-hoa-nghe-thuat/nhung-quan-ca-phe-biet-ke-chuyen-100938.html
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