In the hustle and bustle of modern urban life, coffee shops are not just places to enjoy a cup of coffee, but also spaces for connecting emotionally, telling everyday stories through words and images on social media. From simple moments over a cup of coffee to experiences close to nature, these have created a unique appeal on social media, attracting visitors from afar.

A Facebook post by a visitor from Hanoi who visited Moc Cafe (Ward 7, Bac Lieu City). Photo: TN

A little corner for storytelling in the heart of the city.

Among the hundreds of cafes that spring up every year, some small establishments stand out thanks to their sincere, charming, and emotionally rich storytelling on social media. It is precisely these simple, humorous, yet impactful posts that have created a close-knit community, where people not only read but also feel the warmth and charm of the Mekong Delta through every word.

During a business trip to Bac Lieu , Ms. Thuy, a visitor from Hanoi, shared her thoughts after visiting Moc Cafe, a small establishment in the heart of Bac Lieu City: “This is the cutest cafe on earth. I’ve been following the cafe’s Facebook page for a long time, and I haven’t found anyone as creative and adorable in their content as the owner.” This isn’t just praise; it’s proof of the captivating wit and humor that the cafe regularly posts. Not only impressed by the unique content, Ms. Thuy was also touched by the friendliness of the people of Bac Lieu. Mr. Thai Duong, the owner of Moc Cafe, promised that if she returns, he will personally cook local specialties to treat her. It can be said that genuine customer reviews, especially from customers far away, are the most effective way to connect emotionally and spread the value of the cafe.

Meanwhile, the Sheep Farm Cafe (Vinh Trach commune, Bac Lieu city) chooses to tell stories on Facebook about the joyful and laughter-filled journeys of children and their families as they first interact with animals like sheep, rabbits, goats, and camels in an open and green space. Here, children and their families can freely exercise and play outdoors instead of being dependent on phone or tablet screens as at home. These are genuine stories that evoke real emotions, making Facebook users feel like they're having an "online" coffee experience, and then making them want to visit again soon.

Social media as a catalyst

Today, social media is no longer just a communication tool but has become a powerful cultural catalyst. Cafés that utilize Facebook and TikTok as digital diaries, telling everyday stories through images, words, and genuine emotions, have contributed to highlighting local culture in the most natural and vibrant way. Without gimmicks or excessively edited images, the simplicity of the words, the authenticity of each short video, and the charming storytelling style create a unique identity for each café. Followers are not simply customers, but have become a close-knit community, eagerly awaiting each post as if anticipating the next story.

What's valuable is that customers themselves contribute to this storytelling journey through personal reviews, photos, and videos . This interaction allows the beauty of the cafe and the spirit of the region to spread further, beyond the geographical boundaries of a single province or city. The story of a small cafe in Bac Lieu becoming a favorite destination for tourists from afar thanks to social media – something that seemed impossible – has actually happened.

The fact that many cafes in Bac Lieu are learning how to tell stories through social media to attract tourists is a positive sign. This is also a tourism approach that cities like Da Lat, Hoi An, and Da Nang have successfully implemented – where each cafe is not just a stopover, but also a vibrant story that is widely shared online. In an era where people easily get bored with clichés, stories told with sincerity, along with a friendly and welcoming atmosphere, are what truly captivate tourists and leave a lasting impression on Bac Lieu's tourism map.

BUI TUYET

Source: https://baocamau.vn/nhung-quan-ca-phe-biet-ke-chuyen-a76540.html