Canadian produce - The journey from Canadian farms to Vietnamese kitchens.

VTV.vn - Not only are Canadian agricultural products and food globally renowned for their quality, but they are also becoming increasingly prominent in Vietnamese consumer life.

Through a series of marketing activities in Vietnam and the online cooking contest "Secret Box," the Canadian Department of Agriculture and Food continues to promote bringing internationally standardized products closer to Vietnamese consumers – from hands-on experiences to multi-platform shopping.

Strict standards create the quality of Canadian agricultural products.

Canada boasts one of the world's most stringent food inspection systems. From production to distribution, products must meet high standards of safety, nutrition, and sustainability.

Canadian beef impresses with its superior quality, thanks to being raised on vast pastures, ensuring tenderness, juiciness, and distinctive flavor. Furthermore, the product offers a wide variety of options, including Halal, Kosher, natural, organic, or hormone-free – meeting all consumer needs and standards.

Canadian beef impresses with its superior quality.

Canadian seafood is also a standout strength, given that the country is surrounded by three oceans – the Pacific, Atlantic, and Arctic – and the world's largest freshwater lake system. From salmon and lobster to scallops, the products are sustainably managed, available year-round with consistent quality, and in various forms such as fresh, frozen, or processed.

Canadian seafood is sustainably managed with consistent quality.

Canadian fruits and vegetables are grown in a unique climate and modern greenhouse systems, which minimizes pests and reduces the use of pesticides. Products such as blueberries, cranberries, mushrooms, and broccoli are highly regarded for their safety and nutritional value.

Canadian fruits are grown in a unique climate that minimizes pest infestations.

Expanding reach through GrabMart & Shopee

Products from Canada are brought closer to consumers through e-commerce systems.

On GrabMart, users can easily find and purchase authentic Canadian ingredients with many offers and fast delivery services. Meanwhile, Shopee Live offers a live shopping experience via livestream, where consumers can watch sellers introduce products, interact quickly, and choose to buy immediately with many offers.

Each product category involves numerous reputable distribution partners with a diverse sales channel system. Canadian products are distributed at reasonable prices from reputable manufacturers.

Canadian products are brought closer to consumers through e-commerce systems.

Spreading experiences through KOLs and digital content.

Alongside commercial activities, the campaign also boosted social media content with the participation of over 14 KOLs and food content creators. Through videos , livestreams, and real-life sharing, the KOLs provided relatable perspectives on how to incorporate Canadian ingredients into everyday meals.

These contents not only inspire cooking but also contribute to building trust in product quality and origin in the minds of consumers.

"The Secret Box" – A community touchpoint from Love Cooking.

In the series of activities, the online cooking contest "Secret Box," organized by the "Love Cooking" community, continues to be a highlight connecting consumers with Canadian ingredients. After two successful seasons, the contest has officially returned for its third season, promising to bring an even more explosive and creative playground for the culinary community.

Through the creative cooking of dishes using secret ingredient boxes, the program offers a hands-on experience, helping participants discover the diversity and versatility of Canadian agricultural products in Vietnamese kitchens.

"The Secret Box" Season 3 returns to the "Love Cooking" community.

Connecting through food - Spreading a sustainable lifestyle.

With a multi-platform approach, Canadian agricultural products are gradually building their position in the Vietnamese market. Beyond quality, these products represent modern consumer trends that prioritize transparency, safety, and sustainable development.

Currently, Canadian agricultural products are widely available on the market, and consumers can easily purchase them through both online and offline channels at authorized distribution systems.

Source: https://vtv.vn/nong-san-canada-hanh-trinh-tu-trang-trai-canada-den-gian-bep-viet-100260602174804683.htm