OCOP Nghe An needs colorful patches like Tu Phuong

To develop a sustainable OCOP brand requires quantity and quality to go hand in hand. Throughout the past journey, Tu Phuong has always considered this a mandatory requirement.

The product lines of Tu Phuong Food Joint Stock Company are the bright spot of OCOP in Nghe An . Photo: Khanh Linh.

Nghe An has many mountains and rivers, has vast highlands, has midland plains, has a strip of land with endless sea. From the lowlands to the remote villages, there is no shortage of typical products, such as mackerel, shrimp, fish sauce, soy sauce, tapioca flour, Vinh oranges, pink grapefruit, hill chicken, beef jerky, stream fish..., that foundation is interwoven . The One Commune One Product (OCOP) program is a useful opportunity for Nghe An to maximize its dormant potential. Looking at the OCOP journey over the past 6 years, we can see that Nghe An has made great strides in many aspects, creating a fundamental shift in the thinking of organizations and entities directly involved. From traditional methods, the majority have now proactively invested and applied advanced and modern technology to produce competitive products.

Tu Phuong products are highly appreciated for both quality and appearance. Photo: Khanh Linh.

Nghe An currently owns over 600 typical products honored as OCOP, rising to the top 2 in the country. In terms of quality, this province has the right to be proud of strong brands such as rattan and bamboo of Duc Phong Company Limited, Pu Mat medicinal herbs , Long Luu mu tun wine, Lien Duc incense, underground fish sauce of Van Phan Dien Chau Seafood Joint Stock Company... Of course, we cannot forget the series of high-quality products (veal ham, sausage, pork roll) of Tu Phuong Food Joint Stock Company.

Tu Phuong's motto is to put "trust" first, so we always raise awareness and responsibility in the production and business process, especially in the food sector, which is inherently particularly sensitive. Realizing that food hygiene and safety is always a hot topic, consumers increasingly value the use of clean food and resolutely eliminate dirty food, Tu Phuong understands and considers this a guiding principle to apply throughout. Traditional products are often wrapped directly in dong leaves, banana leaves, few people know that this entails many risks of contamination with harmful microorganisms, mold, and worm eggs. The product "7-minute hot ham" will erase existing worries thanks to the addition of a layer of PE film specifically used in food processing, turning into a "solid belt" that effectively prevents the penetration of harmful factors from the outside environment. PE film has been widely tested, is a high-quality film, can be boiled at over 100 degrees Celsius and is not toxic to consumers.

Tu Phuong constantly innovates to create top quality products. Photo: Khanh Linh.

All stages of production of "7-minute hot ham" at Tu Phuong factory are strictly controlled by the ISO9001 and HACCP quality management systems, ensuring that more than 500,000 high-quality hot hams are released to the market every day. Although the product has just been launched, it has immediately won the sympathy of the majority of customers because of its convenience, delicious taste, and above all, its 100% safety. It is no coincidence that Tu Phuong brand has been recognized by the Intellectual Property Office with the award for reliable products, perfect service, and favorite brand in 2019; and was honored in the Top 10 leading brands of Vietnam 2021 according to international standards voted by Asian Business Centerr. The crystallization of the results is a long-term effort, when heart and vision are seamlessly intertwined.

Khanh Linh

Source: https://nongnghiep.vn/ocop-nghe-an-can-nhung-mang-mau-nhu-tu-phuong-d413588.html