Creating art from the national cultural heritage.

The work blends modern musical styles with folk influences. The video incorporates local cultural elements such as conical hats, four-panel dresses, and headscarves, while also showcasing historical and cultural landmarks of Bac Ninh province such as Do Temple, Ba Chua Kho Temple, Dau Pagoda, Dong Ho folk paintings, Phu Lang pottery, Phu The cakes, wrestling festivals, and the custom of betel chewing…

The work not only conveys the cultural spirit of Kinh Bac but also strongly evokes and spreads pride in the beauty of national culture. It can be seen that folk culture and traditional art are rich sources of inspiration for artists in applied arts projects such as film, music, fashion , and graphic design.

The harmonious blend of folk elements, local traditions, and modern musical genres such as rap, rock, and EDM has created many "made in Vietnam" cultural products with a fresh perspective. Many artists, including Hoang Thuy Linh, Den Vau, Ha Myo, and Phuong My Chi, have made their mark with works incorporating contemporary folk influences. In fashion, young designer Nguyen Thi Quynh Nga is a pioneer in researching and integrating the value of traditional Vietnamese clothing into contemporary life.

Commenting on the trend of applying folk cultural elements in contemporary creative activities, some experts believe that national culture has always been a source of creativity and folk materials are a valuable resource, especially in the context of Vietnam's efforts to develop cultural industries linked to tourism promotion.

With the founding of the Thuy Trung Nguyet traditional Vietnamese clothing brand and the initiation of the "Hundred Flowers Walking" event, Quynh Nga has persistently pursued the cause of honoring traditional Vietnamese clothing. In the field of fine arts, young artist Nguyen Xuan Lam has made a name for himself through the "Recreating Folk Paintings" project, aiming to revive traditional cultural values using modern technology. Many art programs have also made a strong impression with their creative musical innovations, combining ethnic costumes and traditional musical instruments.

The diversity of popular culture products, combining traditional and modern elements, not only creates an attractive artistic playground but also shapes Vietnamese culture in the context of globalization. Many artistic products have captivated international audiences and spread to many countries in the region. The music video "Bac Bling" demonstrates the initial success of the cultural industry in using music to promote culture and boost local tourism.

Commenting on the trend of applying folk cultural elements in contemporary creative activities, some experts believe that national culture has always been a source of creativity, and folk materials are a valuable resource, especially in the context of Vietnam's efforts to develop cultural industries linked to tourism promotion.

The application of folk materials is also an effective solution for preserving and promoting the essence of traditional culture in modern life. However, current creative fields only exploit elements of folk culture, lacking projects that create linkages and intersections between different art forms.

At the same time, this trend has not yet become a sustainable direction, making a positive contribution to the national culture and arts. With the rich and unique treasure of Vietnamese folk culture, the cultural sector needs to soon have specific directions and strategies, as well as build professional production processes, to ensure the sustainable development of this trend. From there, complete cultural products will be formed, affirming the imprint and identity of Vietnamese culture.