Talent search programs are booming.

In recent years, numerous talent search programs have been launched, contributing to the discovery and training of new talents for the entertainment market. While these programs were once incredibly popular on television, recreating their previous appeal is now a difficult challenge for producers.

An opportunity to break through your limits.

The Vietnamese entertainment market is witnessing a strong resurgence of talent search reality TV shows such as "All-Round Rookie," "Talent Rendezvous," "Broadcasting Station (+84), and "Love Songs Across Vietnam"... Each program has its own style and format, but all aim to discover and nurture new faces with the potential to become future entertainment stars.

As one of the recently launched programs, "All-Round Rookie" focuses on the music field. According to the producers, the program aims to create a new launching pad for young Vietnamese talents to reach the international market with a group model. In its first season, "All-Round Rookie" focuses on developing male idol groups. After a selection process, the "newcomers" embark on an intensive training program lasting nearly 3 months with experts from Korea and Vietnam. Artists such as SlimV, Toc Tien, Soobin, Kay Tran, Dinh Tien Dat, ST Son Thach, etc., participated in this training process.

Contestants of Rookie of the Year practice dance moves with experts from South Korea.

PHOTO: BTC

Similarly, the talent show "Talent Rendezvous" attracted attention by bringing together a panel of renowned judges including musician Huy Tuan, singer Ho Ngoc Ha, and Truc Nhan. The organizers stated that this is a special platform for young people, aiming to discover and develop talented vocalists and create new trends. The finalists come from diverse backgrounds, ranging from female soldiers and beauty queens to young actors transitioning into singing, and are expected to balance the program's professional and market-oriented criteria.

Also in the wave of talent searches, "Love Songs Across Vietnam" and "Broadcasting Station (+84)" have chosen a more mainstream approach, expanding opportunities for contestants of various ages and fields. "Love Songs Across Vietnam" is currently in the audition phase and is expected to air in June. The program seeks singers aged 16-45, targeting Vietnamese expats, mixed-race individuals, and foreigners singing in Vietnamese. Meanwhile, "Broadcasting Station (+84)" is an art competition with no field restrictions, open to Vietnamese citizens aged 16 and above. The program plans to hold auditions in the Mekong Delta provinces at the end of May. Accompanying the program are Meritorious Artist Kim Tu Long, rapper Ricky Star, Lang LD…; and singers Ngoc Son and Phuong Thanh as expert judges.

Musician Huy Tuan, singer Ho Ngoc Ha, and Truc Nhan are judges for the music competition "Talent Rendezvous".

PHOTO: BTC

According to Master's degree holder Le Anh Tu, a lecturer in the Public Relations - Communication Department (University of Economics and Finance Ho Chi Minh City), "The return of talent search programs is a positive sign, creating a vibrant picture for the television market. This is not only an artistic playground but also an opportunity for young people to enter the entertainment industry and seek opportunities to break through their potential."

CHALLENGES FOR MANUFACTURERS

Current talent search programs are heavily invested in both their visuals and media strategies. They feature grand stages, innovative formats, renowned judges, and multi-platform distribution channels, from television to YouTube and TikTok, to reach a wider audience, especially young people. However, the simultaneous emergence of numerous programs creates fierce competition, not only among contestants but also among broadcasters and producers in their efforts to retain viewers and create a unique identity.

There was a time when talent search programs like Vietnam Idol, Vietnam's Got Talent, and The Voice were hugely popular, creating numerous entertainment phenomena and launching pads for many famous artists. However, achieving similar success today is not easy. It's clear that current and upcoming talent search programs haven't generated significant appeal among viewers. This stems from several factors, including uninspired formats, unremarkable contestants, a lack of "game-changing" elements and inspiring stories, while audiences are becoming increasingly discerning and have countless other entertainment options.

Furthermore, a successful program doesn't just stop at the awards ceremony; it also depends heavily on the producers' strategy after the competition ends. According to Master's degree holder Le Anh Tu, producers need to invest in "post-competition" activities, supporting talents in developing their image and artistic direction to create long-term value. This will also elevate the program's reputation.

"If a company is involved in managing the talent, has a specific development strategy for that talent, and connects them with performances and media to create a launching pad, then the title-winning contestants will have a real chance to develop. Conversely, if they only win the title without a supporting ecosystem, the talent's opportunities for development are very limited. That's why many champions almost 'disappear' after the competition," commented Master's degree holder Le Anh Tu.

Undeniably, talent search reality shows are bringing a breath of fresh air to the Vietnamese entertainment industry. However, for these programs to truly leave a lasting impression, producers need to invest more in the "core" aspects, from the quality of contestants and the program format to the development strategy for talent after the competition. Only then will these programs truly become memorable "artistic destinations" for the public.

Source: https://thanhnien.vn/soi-dong-cac-chuong-trinh-tim-kiem-tai-nang-185250516000832442.htm