Exciting talent search programs

Opportunity to break through yourself

The Vietnamese entertainment market is witnessing a strong return of reality TV shows searching for talent such as All-round Rookie, Talent Rendezvous, Broadcasting Station (+84), Cross-Vietnam Love Songs... Each show has a different color and format, but all aim to discover and nurture new faces with the potential to become future entertainment stars.

As one of the recently launched programs, All-round Rookie focuses on the music field. According to the producer, the program hopes to create a new launching pad for young Vietnamese talents to reach the international market with a music group model. In the first season, All-round Rookie aims to develop a boy band. After the candidate selection process, the "rookies" enter a nearly 3-month intensive training program with experts from Korea and Vietnam. Artists SlimV, Toc Tien, Soobin, Kay Tran, Dinh Tien Dat, ST Son Thach... participate in this training process.

Rookie All-Stars contestants practice choreography with experts from Korea

PHOTO: Organizing Committee

Similarly, Talent Rendezvous attracted attention when it gathered a panel of famous judges including musician Huy Tuan, singers Ho Ngoc Ha and Truc Nhan. The organizers said that this is a special playground for young people, with the goal of finding and developing talented singers and creating new trends. The contestants selected for the final round have diverse backgrounds, from female soldiers, beauty queens to young actors who have turned to singing, and are expected to balance the professional and market criteria of the program.

Also in the wave of talent search, Tinh ca xuyen Viet and the Broadcasting Station (+84) chose a more popular approach, expanding opportunities for contestants of different ages and fields. Tinh ca xuyen Viet is in the recruitment stage, expected to air in June. The program is looking for singers from 16 to 45 years old, targeting overseas Vietnamese, mixed-race people and foreigners singing Vietnamese. Meanwhile, the Broadcasting Station (+84) is an art competition with no field restrictions, for Vietnamese citizens aged 16 and over. The program is expected to organize recruitment in the Western provinces at the end of May. Accompanying the program are Meritorious Artist Kim Tu Long, rapper Ricky Star, Lang LD...; singer Ngoc Son and singer Phuong Thanh as professional council members.

Musician Huy Tuan, singer Ho Ngoc Ha and Truc Nhan are judges of the music competition Talent Rendezvous.

PHOTO: Organizing Committee

Master Le Anh Tu, lecturer of the Faculty of Public Relations - Communication (University of Economics and Finance, Ho Chi Minh City) commented: "The return of talent search programs is a good signal, which will create a vibrant picture for the television market. This is not only an artistic playground but also an opportunity for young people to enter the entertainment industry, looking for opportunities to break through themselves".

CHALLENGES FOR MANUFACTURERS

Talent search programs today are heavily invested in both image and communication strategy. Grand stages, new formats, famous judges and multi-platform distribution channels, from television to YouTube, TikTok... to spread and reach more audiences, especially young people. However, the continuous appearance of many programs at the same time poses a problem of fierce competition, not only between contestants, but also between stations and producers in an effort to retain audiences and create their own mark.

There was a time when talent search programs "made waves" such as Vietnam Idol, Vietnam's Got Talent, The Voice ... creating a series of entertainment phenomena and becoming a launching pad for many famous artists. However, to do the same thing at present is not easy. It can be seen that talent search programs that are currently and will be on air have not created significant attraction for the audience. This comes from many factors such as unconventional formats, unpopular contestants, lack of "storm-causing" factors and inspirational stories, while the audience is increasingly demanding and has countless different entertainment options.

In addition, a successful program does not stop at the award ceremony, but also depends greatly on the producer's strategy after the contest ends. According to Master Le Anh Tu, producers need to invest in "post-contest", support talents in developing their image and artistic direction to bring long-term value. Thereby, the reputation of the program is also enhanced.

"If there is a company's support in management, a specific development strategy for that talent, and a connection between performance and communication to create a launching pad, the title-winning contestants will have a real chance to develop. On the contrary, if they only win the title without a supporting ecosystem, the opportunity for talent to develop is very small. That is the reason why many champions almost "disappear" after the competition," said Master Le Anh Tu.

It is undeniable that reality talent shows are bringing a breath of fresh air to the Vietnamese entertainment industry. But for these shows to truly leave a lasting impression, producers need to invest more in the "inner parts", from the quality of contestants, the format of the show, to the development strategy for the talent after the competition. Only then will these shows truly be memorable "artistic rendezvous points" in the hearts of the public.

Source: https://thanhnien.vn/soi-dong-cac-chuong-trinh-tim-kiem-tai-nang-185250516000832442.htm