Searches for Ly Son Island, Ninh Binh province are skyrocketing this summer.

The scenery at Ly Son Special Economic Zone is increasingly attracting tourists. Photo: Rot's Blog .

The online travel platform Agoda has announced a list of the most searched-for "emerging" (recently trending) destinations by Vietnamese travelers this summer, based on searches conducted between January 1st and April 30th, and applicable to stays between June 1st and July 31st.

Accordingly, Ly Son ( Quang Ngai ) is the domestic destination with the highest search growth. Compared to the same period last year, interest in this island has increased "exceptionally," according to Agoda's announcement on May 19th.

In addition, Ninh Binh continues to be among the top-performing destinations. Places like Trang An, Tam Coc - Bich Dong, and the ancient capital of Hoa Lu still attract tourists who enjoy combining relaxation, nature exploration, and cultural experiences.

Tourists take photos in Mang Den, a place located at an altitude of approximately 1,200 meters above sea level with cool weather almost year-round. Photo: Linh Huynh .

Meanwhile, Mai Chau (Phu Tho) has unexpectedly appeared on the list of more popular destinations this year. With the advantage of being close to Hanoi, convenient transportation, and a tranquil mountainous atmosphere, it has become a familiar short-term choice for many families and groups of young people looking for a change of scenery on weekends.

Another name that has attracted attention is Mang Den (Quang Ngai) . This area is gaining interest due to its cool climate, pine forest landscape, and slow pace of life.

In addition, Tay Ninh also made the list thanks to its proximity to Ho Chi Minh City and the appeal of the Ba Den Mountain tourist area and its spiritual and ecological tourism activities.

Top 5 emerging domestic destinations attracting Vietnamese tourists.	Top 5 emerging international destinations attracting Vietnamese tourists.
Ly Son (Quang Ngai)	Cebu Island (Philippines)
Ninh Binh	Kaohsiung (Taiwan, China)
Mai Chau (Phu Tho)	Barcelona (Spain)
Mang Den (Quang Ngai)	Fujikawaguchiko (Japan)
Tay Ninh	Istanbul (Türkiye)

Not only is domestic travel changing, but the trend in Vietnamese tourists' search for overseas destinations is also undergoing significant shifts.

Cebu (Philippines) is the fastest-growing international destination in terms of search volume. The island attracts visitors with its marine activities, island tours, and convenient connections to many other areas in the Philippines.

Several other destinations also recorded increased interest, such as Kaohsiung (Taiwan, China), Barcelona (Spain), Fujikawaguchiko (Japan), and Istanbul (Türkiye).

Tourists take photos at Thung Ui tourist spot, Ninh Binh during the Lunar New Year of the Horse (February). Photo: Viet Ha.

Mr. Vu Ngoc Lam, Country Director of Agoda Vietnam, said that Vietnamese tourists are interested in novel destinations that offer profound experiences and are more suited to their individual preferences and needs.

"For the 2026 summer vacation, we have observed a trend of tourists seeking destinations that combine natural beauty, culture, and a spirit of exploration, from pristine islands and heritage centers to highlands with mild climates," Mr. Lam said.

Source: https://znews.vn/tang-nong-luot-tim-kiem-ly-son-ninh-binh-he-nay-post1652559.html