Techcombank becomes an investor in YeaH1's "Show It All" program.

(Dan Tri Newspaper) - On January 8th, in Ho Chi Minh City, YeaH1 Group Joint Stock Company (YeaH1) held the YeaH2025 event to announce a new project, express gratitude to partners, and sign cooperation agreements with organizations and individuals. At this event, Techcombank was announced as the investor for YeaH1's new program.

Looking back over the past two years, YeaH1 has affirmed the success of its brand with many phenomenal entertainment programs that have high-quality content and positive impacts on society, as well as contributing to the development of the cultural industry, such as "Beautiful Sister Riding the Waves 2023", "Brother Overcoming a Thousand Obstacles 2024", "Beautiful Sister Riding the Waves 2024", and "Super Mom 2024"...

The success of this television series not only helped YeaH1 grow but also contributed to a new breakthrough in the Vietnamese entertainment market, ushering in an era of high-quality television content and enhancing the competitiveness of Vietnamese cultural and entertainment products with those in the region.

At the YEAH2025 event, YeaH1 continued to affirm the group's goals, vision, and mission for the new year with a strategy and plan focused on developing premium content programs (referred to as Premium Show).

The main focus is the reality TV project "Show It All," which trains and develops young artists, in partnership with Techcombank (Vietnam Technological and Commercial Bank) as an investor, and the reality TV show about rural life, promoting and showcasing the abundant produce of the Vietnamese people, "HAHA Farmer."

"Show It All" and "HAHA Farmer" are copyrighted by MangoTV, and YeaH1 is the sole entity in Vietnam with the rights to produce and localize the Vietnamese versions.

YeaH1 signs a cooperation agreement with MangoTV, marking a comprehensive development step and aiming to improve television quality (Photo: YeaH1).

At the event, YeaH1 signed cooperation agreements with three key partners to promote the implementation of "Show It All," aiming for sustainable collaboration to foster, train, and develop young Vietnamese talents in the entertainment industry according to international models.

Accordingly, MangoTV will act as a strategic partner in producing premium shows, providing production rights for the "Show It All" program in Vietnam; 153/Joombas Music Group will serve as the music training and development unit for the "Show It All" program. 1Academy will collaborate with 153/Joombas Music Group to organize training for "Show It All" contestants.

1Academy, an academy launched with investment from YeaH1, represents a groundbreaking turning point in music idol training in Vietnam. Aiming to support and inspire young people, 1Academy helps young talents unlock their potential, reach global heights, and spread national pride through music and art.

Representing YeaH1, CEO Kenny Ong also signed an agreement with Sony Music Group as a music distribution and release partner; to distribute and release music for "Show It All" and other music projects produced by 1Production or its partners.

YeaH1 CEO, Ms. Ngo Van Hanh, stated: "Over the past two years, YeaH1 has successfully produced entertainment programs featuring numerous famous artists and receiving widespread popularity among Vietnamese audiences. Building on that foundation, we will continue to steadfastly pursue our goal of developing high-quality entertainment programs in Vietnam."

Show It All will be a new milestone in discovering and training potential young artists for Vietnam's highly competitive entertainment market. Simultaneously, YeaH1 is producing HAHA Farmer with the vision of creating more than just an entertainment program, promoting Vietnamese agriculture."

Techcombank is a co-investor in the Show It All program (Photo: YeaH1).

Sharing that strategic goal, Techcombank continues its partnership with YeaH1 in "Show It All" as an investor. Previously, in 2024, Techcombank collaborated with YeaH1 and 1Production to successfully organize the concert "Brother Overcoming a Thousand Obstacles," the reality TV show "Brother Overcoming a Thousand Obstacles 2024," achieving impressive results, creating a phenomenon, and promoting the development of Vietnam's entertainment industry.

Techcombank trusts in the quality of programs produced and implemented by YeaH1, with the goal of supporting the development of the cultural industry (Photo: YeaH1).

" Following the success of the 'Brother Overcoming a Thousand Obstacles' program, our continued investment in the 'Show It All' program demonstrates our commitment to fostering innovation and delivering sustainable value to the community. We believe this collaboration will not only create outstanding value but also advance our shared goal of combining the preservation of traditional culture with modern creativity to inspire and motivate the next generation."

"We aim to deliver meaningful experiences, elevate Vietnamese talent on the world map, and affirm Techcombank's pioneering role in promoting economic growth and cultural development in Vietnam," a Techcombank representative shared.

Source: https://dantri.com.vn/giai-tri/techcombank-tro-thanh-nha-dau-tu-chuong-trinh-show-it-all-cua-yeah1-20250110175016895.htm