Women members apply IT in sales.

Advantages in attracting members

Previously, to inform and gather members, Ms. Le Thi Kim Lien, Head of Branch 4 of the Women's Union of Huong So Ward, Phu Xuan District, had to call and text each member individually; even going to their homes to discuss. “Since most members now use smartphones and have social media accounts, I only need to text the branch's Zalo and Facebook groups to disseminate information about programs and activities. There, members can exchange information directly and interact promptly. Through these groups, the union can promote the dissemination of information about exemplary individuals in emulation movements and campaigns, and implement directives from higher levels, the Party Committee, and the People's Committee of the ward to cadres and members in full,” Ms. Lien said.

Members of the Pho Lai village branch of the Women's Union in Quang Vinh commune, Quang Dien district, actively participate in the union's activities and movements, especially those focused on community service and protecting a green, clean, and beautiful environment. Thanks to information technology, issues at the grassroots level are updated and addressed quickly by union officials. "When mobilized to participate in movements, all members are present after a notification on the group page. If a member is sick or has an urgent problem such as domestic violence, they are notified and receive timely support. Thanks to this, members are more aware of the importance of connecting, uniting, and helping each other," shared Ms. Nguyen Thi Van, head of the Pho Lai village branch of the Women's Union.

Currently, grassroots Women's Union branches are equipped with computers connected to the internet, and their officials can proficiently use several IT applications to process documents on computers and smartphones such as Gmail, Zalo, and membership management software. 100% of Women's Union branches in communes and wards have established Facebook pages; and sub-branches have established Zalo groups. Images and effective activities showcasing successful models of grassroots mobilization, sports clubs , building happy families, the "5 No's, 3 Cleanliness" family model, supporting single and vulnerable women, turning waste into money, and the "Green Sunday" initiative have contributed to inspiring and creating a vibrant atmosphere of emulation among the branches.

Equipping yourself with skills in digital transformation.

Ms. Tran Thi Kim Loan, City Party Committee member and Chairwoman of the City Women's Union, informed: Women's unions at all levels throughout the city have actively implemented and promoted digital transformation, applied information technology, and increased the use of operational management software in management and administration; promoted the application of digital technology platforms and social networks in organizing activities; especially online competitions and communication activities that have provided quick and timely information to members and women. The union's electronic information pages have been upgraded, and communication on social networks has been strengthened; currently, there are 127 fan pages and Facebook pages of the union, and 310 Zalo groups.

The Women's Union of the city focuses on supporting women in applying information technology in production and business to develop the economy and build happy families. From the city level to the grassroots, the Union organized 253 training courses, communication sessions, and advisory forums to support women-owned and co-owned livelihood groups in building online brands and creating online stores for businesses on e-commerce platforms like Lazada and Shopee.

Women members receive guidance and training in designing and creating promotional videos for products owned by women; training in using digital tools to design communication materials for promoting and introducing products for women entrepreneurs; and digital business skills for small and micro-enterprises owned by women. Members are also equipped with and improve their sales skills through livestreaming product promotion on platforms such as Facebook and TikTok.

Text and photos: Thao Vy

Source: https://huengaynay.vn/chinh-polit-xa-hoi/phu-nu/thich-ung-voi-chuyen-doi-so-152187.html