Apple's iPhone 17 event invitation attracts attention

Apple's interactive logo delights users. Photo: Cult of Mac .

Apple has just announced the iPhone 17 launch event, taking place on September 9, called “Awe Dropping”. Like every year, the event logo was posted on Apple’s homepage and quickly became the center of attention. But this time, instead of just being an iconic design, the logo is integrated with interactive elements, bringing a completely new experience to users and creating an interesting “Easter egg”.

This year's logo is based on the familiar Apple image but stylized in infrared style, with vibrant color bands swirling around. On the social network X, CEO Tim Cook shared an animated video of the logo, continuing the tradition of Apple turning the event logo into a vivid graphic work.

However, the notable point is that when accessing Apple.com directly using the Safari browser, users will realize that the logo is no longer a static image or a looping video clip, but has become a design that can be touched, dragged and changed according to the operation.

When users hover or touch the logo, the colored patches immediately rotate and change with the movement. Wherever they stop, the screen will glow red, accompanied by a sparkling gold effect spreading around. In other words, the iPhone manufacturer has turned the event logo into a form of “heat map” that directly reacts to the user’s actions. This feature appeared for the first time in the history of launch events, making many people excited.

This particular “Easter egg” was discovered and shared by Aaron Perris, a member of the tech community. The details quickly spread on forums. Many users then tried interacting with the logo and shared their experiences, creating a wave of heated discussions ahead of the event. This is also a way of doing things that is consistent with the creative communication style that is characteristic of the company.

Behind this graphic, observers believe that Apple may be hinting at features related to the screen, camera, or infrared display technology on the iPhone 17. However, as is tradition, the company is keeping all product details under wraps until the launch date. The event logo only acts as a “bait”, stimulating users’ imagination and promoting the spread on social networks.

The “Awe Dropping” event taking place on September 9 (0:00 September 10 Vietnam time) promises to be the focus of the global technology industry. In addition to the iPhone 17, Apple is likely to introduce a series of new products and services, continuing to perfect its ecosystem.

Source: https://znews.vn/logo-tuong-tac-cua-apple-gay-sot-post1580341.html