Summer fashion is now available in a wide variety of styles.
(Baohatinh.vn) - Although the peak of the hot season hasn't arrived yet, fashion stores in Ha Tinh are already starting to display summer products with a wide variety of designs.
Báo Hà Tĩnh•31/03/2026
These days, along the streets of Thanh Sen ward such as Phan Dinh Phung, Xuan Dieu, Tran Phu, Ha Huy Tap..., many fashion stores have started displaying summer products with a wide variety of designs. At Yody store (Tran Phu Street), a wide variety of polo shirts and t-shirts are currently on display. This year, some stores are focusing on matching outfits for the whole family.
Ms. Hoang Thi Hue , the store manager, shared: “Since the beginning of March, we have displayed summer fashion items such as t-shirts, skirts, shirts, shorts… to meet customers' shopping needs, anticipating the hot weather and holidays in April. Currently, the prices of summer fashion items are relatively stable, ranging from 150,000 to 450,000 VND per item. In recent days, the number of customers shopping at the store has increased significantly.”
At the Savani store (Ha Huy Tap Street, Thanh Sen Ward), summer products are usually displayed for sale from the beginning of March.
To cater to customer needs, the store quickly updates its inventory with new trends and designs, prioritizing materials that provide a light and comfortable feel for the wearer.
Ms. Tran Thi Anh (Mai Phu commune) said: “About a week ago, as the weather started to get warmer, I proactively bought a few more summer outfits for the whole family. I chose simple designs, focusing on breathable materials.”
Currently, LeiKa clothing store (Ha Huy Tap Street, Thanh Sen Ward) has stocked its shelves with shirts, office dresses, and other items in a variety of designs and breathable materials.
Not only major fashion brands, but many smaller retailers are also starting to launch summer sales programs with attractive offers to stimulate shopping.
This year, shades of blue, yellow, white, and beige have become the dominant color palette chosen by many customers.
Ms. Tran Yen Nhi, owner of a fashion shop on Xuan Dieu Street (Thanh Sen Ward), shared: “Since March 20th, we have started displaying summer fashion items such as polo shirts, shorts, and blouses. In about 1-2 weeks, the store will add more new products to meet customer demand.”
For newly imported products, staff conduct quality checks, address any defects (if any), and smooth them out before placing them on display shelves.
The shirts on display come in a variety of styles and designs, suitable for young customers.
Besides clothing, the stores also sell a variety of accessories to help customers easily put together outfits.
Surveys conducted at several local markets in the province show that summer clothing is now being sold in a wide variety of styles and designs.
The proactive approach to sourcing goods and anticipating peak shopping seasons by business owners promises to liven up the summer fashion market in Ha Tinh. This also presents an opportunity for the fashion industry to increase revenue during the peak summer tourist months.
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