The famous matcha shop in Ho Chi Minh City known for its "hanging rope" concept is about to close.

Matcha shop becomes a sensation among young people in Ho Chi Minh City with its unique drink-dropping stunt.

On June 2nd, Seobu – a famous matcha shop in Ho Chi Minh City known for its unique "rope-dropping" concept – announced it would cease operations after June 29th. This news attracted a lot of attention, especially from customers who had visited the shop many times.

Speaking to Tri Thức - Znews , Hong Vo, the owner of the shop, said that saying goodbye was not an easy decision. "Seobu holds more spiritual value than material value. We were all in tears when we told the customers beforehand," she said.

According to the owner, the reason for closing stems from personal plans as she is about to move away to study. She currently works in the field of special education . After careful consideration, she decided to end her business venture.

Hong shared that the shop first opened in October 2024 in the Hoa Hung area. However, it only operated until December of the same year before temporarily closing. In January 2025, the establishment reopened on Tran Phu Street with the familiar model of a bar counter set up on her grandmother's balcony.

Initially, the clientele consisted mainly of friends and acquaintances. Even after moving to a new location, the shop only sold a few drinks a day. The turning point came at the end of March 2025, when a video posted by a regular customer unexpectedly went viral on TikTok. Since then, Seobu has gradually become widely known and has maintained its popularity to this day.

According to the owner, Seobu currently sells an average of 100-120 cups of coffee between 5:30 PM and 9:30 PM each day.

"I used a small balcony corner at my grandmother's house as a bar. Going up and down the stairs was quite inconvenient, so I used a rope and a small basket to bring drinks down to customers," she said, adding that she has a habit of practicing yoga with hanging poses, which gave her the idea to turn the rope into part of the cafe's experience.

This unique way of serving quickly became a signature feature. Many people come not only to enjoy matcha but also to experience this unusual way of receiving drinks in the heart of the city.

The owner also said that family members may continue the business at this location with a new menu in the future. Before closing, the restaurant hopes to have the opportunity to meet the customers who have supported it throughout the years to express their gratitude and say goodbye.

The practice of exchanging goods by "dropping them down on a rope" is not new in Ho Chi Minh City. Before Seobu, a noodle shop in Phu Nhuan ward had attracted many customers thanks to its method of delivering food using baskets hanging from the upper floor down to the street.

Source: https://znews.vn/tiem-matcha-tha-day-noi-tieng-o-tphcm-sap-dong-cua-post1656369.html