Good news for Hoi An tourism

International visitors to Hoi An on New Year's Eve. Photo: QUOC HAI

Hoi An Tourist Information Office said that in January 2024, 154,803 visitors bought tickets to visit the old town (up 71.8%), of which 149,633 were foreign visitors (up more than 79.2%), and 5,170 were domestic visitors (down 21.5% compared to 2023).

The largest number of foreign visitors buying tickets to visit the Old Quarter comes from the Asian market: 60,000 from Korea, more than 43,200 from China, more than 10,600 from Thailand, nearly 4,000 from Japan; followed by visitors from the European market: more than 9,100 from Spain, more than 8,100 from France, and more than 7,500 from Germany.

Visiting Hoi An during the Tet holiday, Mr. Ha Tan Long (a tourist from Ha Giang ) shared: "Hoi An is very beautiful and I really like it. It's fun and peaceful here." Ms. Katherin (a German tourist) said: "The first time I came to Hoi An during the New Year, I found Hoi An very beautiful, romantic and the people of Hoi An are very friendly."

The old quarter is crowded every day. Photo: QUOC HAI

During the Lunar New Year of Giap Thin, the total number of visitors and guests staying in Hoi An City is about 300,000, an increase of 35% over the same period in 2023. The number of tourists staying is 45,000, an increase of 48% over the same period last year, of which international visitors are 37,000, with room occupancy rates estimated at 60 to 65%.

As in January this year, last year, South Korea was the leading market for international tourists to Hoi An (accounting for nearly 21%), Taiwan - China (over 13%) and Australia (over 8%). Visitors from the UK, France, Germany, and Spain also accounted for a large market share. In particular, group visitors from Europe increased in the last months of the year.

Hoi An also recorded rapid growth from nearby markets, in the ASEAN bloc, such as Malaysia, Thailand, Singapore, Indonesia, especially Malaysian tourists ranked 5th among the countries sending visitors to Hoi An.

The number of international visitors buying tickets is dozens of times higher than domestic visitors, the total number of days stayed by international visitors also accounts for about 85% of the total number of days stayed. The tourism industry is gradually recovering with the international visitor market accounting for over 70%.

By 2023, the international tourist market will account for over 70%. Photo: QUOC HAI

In 2024, Hoi An will continue to strive to become a high-quality destination in the direction of green tourism, based on the foundation of preserving and promoting cultural heritage, enriching natural resources, and efforts to protect the environment.

Hoi An will digitize ticket sales and apply smart tourism applications to improve service quality, making it more convenient for tourists to visit and experience; strive to welcome 4.3 million visitors, of which international visitors are more than 3.2 million, domestic visitors are more than 1 million; tourism revenue will reach about VND 4,540 billion, an increase of 9.64% compared to 2023.

Mr. Nguyen Van Lanh - Vice Chairman of Hoi An City People's Committee, said: "The rate of international visitors is very high, especially the traditional markets of Hoi An are still maintained. The highest Asian markets are still Taiwan, Korea and countries in Europe, including Australia and North America. That is a good thing."

Source