Start with the familiar
If before, every time she went to the forest, Sung Dua (a girl over 20 years old, H'Mong, Ha Giang ) only had a little rice in her backpack, now she has a phone and "TikTok friends". Although she has only been practicing filming, editing clips, and creating a channel for nearly a year, Dua's Tiktok channel has more than 7,000 followers. The content of the clips revolves around her daily life, from cooking specialties to going into the forest to pick leaves, so that many people follow her, from there buying highland specialties. Sung Dua's journey of gradually developing herself is indirectly inspiring many highland girls.
In the mountainous commune of My Lung ( Phu Tho province), Ms. Sa Thi Huyen Trang, a member of the Commune Women's Union, had earlier and deeper access to policies supporting women, choosing to spread and help many local women in a more direct way.
Under the leadership of Ms. Trang, My Lung commune has established women's groups such as a chicken farming cooperative or a wig making group, helping more than 60 women have a stable income. In particular, Ms. Trang also supported the idea of developing the product "My Lung specialty sticky rice with crowing chicken", which not only won the Encouragement Prize in the startup competition
The event was not only organized by the Women's Union of Phu Tho province, but also laid the foundation for building a local agricultural product brand owned by women. Once they had a product that was trusted by many people, the women worked together to bring the specialty rice to the market.
In fact, My Lung's story is no longer unique. A series of female start-up models are gradually spreading, relying on available products and then elevating them through packaging, brand storytelling, and especially putting them on e-commerce platforms... Thanks to that, there is a sustainable tool to escape poverty.
New vitality from the digital transformation movement
Recognizing the potential of pilot models, the Vietnam Women's Union at all levels is synchronously implementing a strategic solution: replicating effective models. Nhu My Lung will be selected as a place for study and field trips, thereby inspiring and guiding other localities on how to do it. In addition, the Union also aims to build at least one digital branch in each midland and mountainous province in the North, gradually forming a network of women who are masters of the digital economy .
In the context of technology penetrating every village and street, the Vietnam Women's Union has launched the "Digital Literacy for All" movement, helping women access technological knowledge in a way that is familiar, easy to understand and highly applicable.
One of the highlights of this plan is to link “Digital Literacy” with the emulation movement “Building Vietnamese Women of the New Era”, turning digital transformation into a movement that spreads from the Central level to small branches and associations. In many mountainous communes, the Association’s officials have gone directly to each village to guide them on how to create digital bank accounts, how to post products on Zalo, Facebook, TikTok, etc. Women now not only sell products through the market but also know how to take photos, record videos, and close deals online.
Along with startup support activities, the local Women's Union also maintains the movements "3 no, 1 yes", "Say no to early marriage", "Women with the law", both protecting rights and creating a solid foundation for women to embark on the economic path.
Source: https://nhandan.vn/tu-ban-lang-den-san-so-post890049.html
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