From the village to the "digital floor"

Women in mountainous regions are now familiar with using smartphones to market their local products. Source: Vietnam Women's Union

Start with things that are familiar.

Previously, when Sung Dua (a young woman in her twenties from the H'Mong ethnic group in Ha Giang ) went into the forest, her basket only contained a small amount of rice. Now, she also has a phone and "TikTok friends." Although she only started filming and editing videos and creating her channel about a year ago, Dua's TikTok channel already has over 7,000 followers. The content of her videos revolves around her daily life, from cooking local specialties to gathering leaves in the forest, which has led to many followers buying local products. Sung Dua's journey of self-development is indirectly inspiring many young women in the highlands.

Meanwhile, in My Lung commune ( Phu Tho province), a mountainous area, Ms. Sa Thi Huyen Trang, a member of the Women's Union, had earlier and deeper access to policies supporting women, choosing to spread awareness and help many local women in a more direct way.

Under Ms. Trang's leadership, My Lung commune has established women's cooperative groups such as a chicken farming cooperative and a wig-making group, helping more than 60 women earn a stable income. Notably, Ms. Trang also supported the development of the "My Lung Specialty Sticky Rice with Chicken Crowing" product, which not only won the Encouragement Prize in the startup competition.

The creative workshop organized by the Phu Tho Provincial Women's Union not only laid the foundation for building local agricultural product brands owned and managed by women. Once they had products that gained consumer trust, the women collaborated on research to bring their specialty rice to the market.

In fact, My Lung's story is no longer unique; numerous models of women entrepreneurs are gradually spreading, relying on readily available products and elevating them through packaging, brand storytelling, and especially by listing them on e-commerce platforms... This provides them with a sustainable tool to escape poverty.

New vitality from the digital transformation movement.

Recognizing the potential of exemplary models, the Vietnam Women's Union at all levels is implementing a strategic solution: replicating effective models. For example, My Lung will be selected as a place for learning and practical visits, thereby inspiring and guiding other localities on how to do the same. In addition, the Union aims to establish at least one digital branch in each province in the northern midland and mountainous regions, gradually forming a network of women mastering the digital economy .

In the context of technology reaching every village and street, the Vietnam Women's Union is launching the "Digital Literacy Movement," helping women access technological knowledge in a way that is accessible, easy to understand, and highly applicable.

One of the highlights of this plan is the integration of "Digital Literacy for the People" with the "Building the Modern Vietnamese Woman" emulation movement, transforming digital transformation into a widespread movement from the central level down to small branches and groups. In many highland communes, Women's Union officials have directly gone to each village, guiding people on how to create digital bank accounts, how to post products on Zalo, Facebook, TikTok, etc. Women now not only sell products through local markets but also know how to take photos, shoot videos, and close deals online.

Alongside activities supporting entrepreneurship, the local Women's Union also maintains the "3 No's, 1 Yes" movement, "Say No to Child Marriage," and "Women and the Law," both protecting women's rights and creating a solid foundation for them to embark on economic endeavors.

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Source: https://nhandan.vn/tu-ban-lang-den-san-so-post890049.html