Baby Three blind bags are not only a sensation during online live stream sales but are also flooding the sidewalks.
Baby Three – a line of Chinese doll toys – is a new addition to the toy market. The blind bag. Although it was only launched in May 2024, it quickly became a sensation from online marketplaces to street stalls.
Tired of my child being obsessed with blind bags.
Observations of Tuoi Tre Online On the evening of November 13th, along streets in Ho Chi Minh City such as No Trang Long (Binh Thanh District), Phan Van Tri (Go Vap District)... many stalls selling Baby Three blind bags sprung up, attracting many customers.
Stop by a stall selling blind bags. Baby Three On Phan Dang Luu street (Binh Thanh district), Ms. Nguyen Thi Trinh (residing in Phu Nhuan district) was using her phone to search for a Baby Three set that matched the image she had saved.
Share with According to Tuoi Tre Online , Ms. Trinh said she didn't know what Baby Three was, but last night her daughter opened TikTok and said the toy was trending and asked her mother to buy it. "I felt bad about the price of 1.6 million VND, but my daughter just won second prize in the district-level excellent student competition and I promised her a reward, so I had to keep my word," Ms. Trinh shared.
Meanwhile, Ms. Mai Ngoc Mai (residing in Hoc Mon) said she was "having a headache" because her 6th-grade daughter was obsessed with blindfolded bags. Ms. Mai recounted that ever since her daughter discovered the blindfolded bag trend on TikTok, she's been fascinated every day, constantly asking her mother to buy one for her. When her mother refused, she switched to begging her father.
Ms. Mai said that these blind bags are also inexpensive, sold individually for only 2,000 VND per bag, containing various mini toys in different designs and styles. "This Baby Three line is a new blind bag product, and the price is quite high, around 200,000 VND per individual toy," Ms. Mai said.
Every new design sells out instantly.
Share with According to Tuoi Tre Online , Ms. Nguyen Thi Dao, owner of a Baby Three toy stall on Phan Dang Luu Street (Binh Thanh District), said that this line of dolls is popular thanks to their cute faces and big, sparkling eyes, with many different versions such as watery eyes, Dora eyes, crossed eyes, etc., among which the watery-eyed ones are the most sought after.
Not only are these teddy bears beautiful, but they also have a pleasant scent and soft, fluffy fur. Compared to Labubu, Baby Three is beautiful and affordable, costing only 1/5 the price, making it easily accessible to young customers and students.
According to Ms. Dao, the element of surprise in the "unboxing" and the chance to own a special teddy bear create a huge appeal for Baby Three, fueling the online craze for rare teddy bears. In addition, Baby Three's designs are constantly updated, keeping the products fresh and new.
"Every time a new unboxing video of a new product goes online, that product immediately becomes popular and is sought after by many customers. I sell about 50-70 individual boxes of Baby Three every day," Ms. Dao said.
Meanwhile, Ms. NTH - the owner of a toy stall on No Trang Long Street (Binh Thanh District) - commented that this new line of blindfolded toys is impressive not only for its surprising "unboxing" experience but also for its quality and appearance.
Accordingly, Baby Three dolls have sparkling, lively eyes that are far more attractive than regular toys. "I sell dozens of orders every day. The hottest items are the 12 zodiac animal sets and the Baby Three V3 series; it's difficult to import them," Ms. H shared.
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