AI applications are driving digital transformation in businesses.

In the context of rapid digital transformation, artificial intelligence (AI) is becoming a crucial tool to help businesses and cooperatives in Son La optimize production, reduce costs, and enhance competitiveness, gradually adapting to the development trends of the digital economy.

Báo Sơn La•25/05/2026

MB Bank Son La Branch advises and guides customers on installing and experiencing online products and services.

In the coffee processing sector, Phuc Sinh Son La Joint Stock Company is currently using AI to support the creation of communication content, image creation, and product promotion on digital platforms. Ms. Hoang Thi Hoa Thuong, from the domestic sales department of Phuc Sinh Son La Joint Stock Company, said: "Applying AI in content creation and communication helps businesses shorten working time and improve the effectiveness of product promotion. From 2025, when applying AI to product promotion activities, the company's customer base will increase by about 50% compared to before."

AI is also being effectively utilized by many commercial and service businesses. Tools for analyzing consumer behavior, managing customer data, customer service chatbots, and smart payment systems help businesses reach customers faster, personalize services, and enhance the shopping experience.

At MB Bank's Son La branch, AI and Big Data are applied in credit approval processes. Instead of manually reviewing applications, the bank uses AI to analyze customers' cash flow and transaction history, thereby automatically assigning credit scores and loan limits.

Mr. Nguyen Ngoc Son, Deputy Director of MB Bank Son La Branch, said: Currently, all transactions from opening accounts and transferring money to borrowing capital are conducted online on digital platforms such as the MBBank App and MBBank BIZ. The application of AI significantly shortens the processing time for applications; customers can apply for loans and receive disbursement within just a few hours.

VNPT Son La Customer Care Center.

According to Mr. Son, for mountainous areas like Son La, where transportation is still difficult, digital banking solutions bring clear benefits to businesses and people. Previously, many businesses in remote communes had to spend a lot of time traveling to branches to conduct transactions or apply for loans. Now, customers can perform all transactions on their smartphones, receiving 24/7 service without having to go to the bank in person.

In addition, MB Bank has implemented many solutions to support household businesses and small traders, such as smart payment speakers, sales management applications integrated with QR codes and electronic invoices. These solutions help household businesses reduce equipment investment costs while managing revenue more conveniently and transparently.

Mr. Vu Duy Nam, Deputy Director of Vinh Nam Son La Construction Co., Ltd., shared: "Previously, each time a loan was disbursed, businesses had to prepare many documents and it took about two days to complete the procedures. Now, thanks to digital banking applications, businesses can disburse funds online in just a few hours, helping to prevent project interruptions and saving time and costs."

In reality, AI is opening up many new opportunities for local businesses as digital transformation becomes an increasingly essential requirement. However, the application of AI in Son La still faces difficulties due to limitations in technological infrastructure, human resources, and the financial capacity of small and medium-sized enterprises.

Domestic sales staff at Phuc Sinh Son La JSC are applying AI in product introduction and promotion.

Mr. Nguyen Quoc Khanh, Chairman of the Provincial Business Association, informed: The province has over 5,000 enterprises, with a total registered capital of over 144,499 billion VND, contributing 30% of local budget revenue and creating stable jobs for over 80,000 workers. To support businesses in adapting to new technological trends, on March 31, 2026, the Son La Provincial People's Committee issued Decision No. 769/QD-UBND on the plan to implement the Digital Transformation Project for Small and Medium-Sized Enterprises in the period 2026-2030.

The plan aims to support at least 60% of small and medium-sized enterprises (SMEs) in participating in digital transformation activities by 2030. Support focuses on assessing readiness for digital transformation, testing digital and AI platforms, providing technology solutions, and training digital skills for businesses and employees. Simultaneously, emphasis is placed on raising awareness about digital transformation within the business community; organizing training courses on AI application skills such as ChatGPT and Gemini for officials, businesses, and cooperatives. Developing digital data infrastructure and sharing specialized data in agriculture, processing industries, logistics, and finance is also being implemented to support businesses in analyzing, forecasting, and optimizing production and business operations.

With clear direction and synchronized solutions, the application of AI and digital transformation in Son La is gradually creating changes in the production and business activities of local enterprises. This is a solution to enhance competitiveness, contributing to promoting the development of the digital economy and sustainable growth of the province in the new phase.

Source: https://baosonla.vn/chuyen-doi-so-tinh-son-la-giai-doan-2021-2025-dinh-huong-den-nam-2030/ung-dung-ai-thuc-day-chuyen-doi-so-doanh-nghiep-oUpmk1Jvg.html