GenAI applications for digital banking will thrive.

DNVN - The application of AI assistants in the banking industry is predicted to boom, especially with the continuous advancement of GenAI (generative artificial intelligence), natural language processing, and machine learning technologies.

With ViePro,VIB is the first bank in Vietnam to equip millions of customers with a 24/7 virtual assistant that provides accurate and instant responses in Vietnamese on a variety of topics related to the bank's products and services, built on the world's leading cloud computing service, Amazon Web Services (AWS).

Besides improving service efficiency and customer satisfaction, this groundbreaking solution also helps the bank optimize its IT resource requirements by up to 80% compared to current solutions. This advanced, user-friendly experience is expected to expand VIB's customer base by 20%, reaffirming the bank's commitment to applying technology to improve service quality and operational efficiency.

According to Eric Yeo, General Manager of AWS Vietnam, the Vietnamese banking industry is pioneering innovation with advanced GenAI technology from AWS.

At the same time, VIB will continue to develop ViePro into an intelligent financial advisor, supporting customers in managing their personal finances more effectively with services such as calculating loan eligibility and managing expenses based on customer profiles.

Mr. Tran Nhat Minh, Deputy General Director and Director of Digital Banking at VIB, shared: “GenAI has enormous potential to revolutionize customer service and expand the user base. With support from AWS, we have rapidly developed and perfected the ViePro AI assistant, optimizing costs and reducing complexity. This not only enhances operational efficiency but also provides an accurate, instant, real-time information search experience, thereby improving the overall banking experience for customers.”

The application of AI assistants in the banking industry is predicted to boom, especially with the continuous advancement of GenAI (generated artificial intelligence), natural language processing, and machine learning. Integrating AI assistants into digital platforms will help technology pioneers like VIB usher in a new era of innovation and efficiency, with customers at the center.

VIB has developed the GenAI virtual assistant with a proprietary, secure knowledge base, ensuring that the AI ​​provider has no rights or access to the bank's confidential data. Thanks to the Claude 3 Haiku application on Amazon Bedrock, VIB can customize its data stored on AWS, creating applications tailored to business needs such as personalized financial services. Simultaneously, VIB utilizes Amazon SageMaker (a comprehensively managed machine learning service) to enhance operational efficiency and provide personalized recommendations, such as spending limits and exclusive reward programs for each customer.

Nguyen Duc

Source: https://doanhnghiepvn.vn/kinh-te/tai-chinh-ngan-hang/ung-dung-genai-cho-ung-dung-ngan-hang-so-se-phat-trien-manh/20241211094803126