The spreading effect on social networks has made Ong Huong Farm Stay ( Thanh Hoa City) gradually become a "meeting place" for many young people.
In addition to the function of communication and community connection, social networks are also an effective tool to help destinations and businesses in promoting tourism , supporting tourists and receiving feedback conveniently and easily. Therefore, the number of visitors to areas and locations in Thanh Hoa province through finding information on social networks is increasing, especially individual tourists, traveling on their own.
Ms. Le Thi Phuong Thao, a tourist from Hue City, shared: “Through research, we learned that Thanh Hoa tourism recently has many new and attractive tourism products and experiences that are highly appreciated by tourists. Before starting the journey to Flamingo Ibiza Hai Tien, we searched for information through fanpages on Facebook such as: Thanh Hoa Tourism - Fragrance of 4 Seasons, Thanh Hoa Tourism - Safe Destination, Thanh Hoa Tourism Review... and the destination's fanpage. Thanks to that, the trip was quite convenient and meaningful.”
Communication and promotion of tourism through social networking platforms has been one of the solutions contributing to bringing tourism closer to a larger number of tourists, especially for newly exploited products and destinations. Just take the destination Ong Huong Farm Stay (Thanh Hoa City), which was put into operation in 2022, videos about this destination on Facebook and TikTok have been spread rapidly, attracting millions of views, especially among young people. Manager of Mr. Huong Farm Stay, Nguyen Ha Dong, shared: "Since its launch, we have mainly promoted the promotion of destinations and services on social networking platforms. Not only stopping at information and images introducing destinations, we have focused on creating digital content, producing short videos revolving around the story of "Mr. Huong Farm", the daily life of people in rural areas... Thanks to that, the tiktok channel and Facebook fanpage "Mr. Huong Farm" are increasingly known by many tourists, with 15 thousand likes and 19 thousand followers. Up to now, up to 90% of tourists know about this place through social networking, the rest are introduced by friends and tourists".
Along with businesses, the Department of Culture - Sports and Tourism, the Provincial Tourism Association and a number of localities with tourist areas and spots have also promoted promotion on social networking platforms. Currently, the Facebook fanpage "Thanh Hoa Tourism - Fragrance of 4 Seasons" - the official page of the Department of Culture, Sports and Tourism has 151 thousand likes and 152 thousand followers. The page regularly updates and introduces tourist destinations to visitors from all over. Or the Facebook fanpage "Center for Culture, Information, Sports and Tourism of Sam Son City" of Sam Son City, with more than 12 thousand followers. Along with promoting political tasks, the fanpage regularly posts quality news and articles promoting tourism in the city. Through that, the management, reception and response to opinions of the people and tourists are carried out quickly and effectively by local authorities and functional forces.
Tourists learn about Thanh Hoa tourism on the Facebook page "Thanh Hoa Tourism - Four Seasons of Fragrance".
Director of the Center for Culture, Information, Sports and Tourism of Sam Son City, Duong Duc Hung said: “If social networking platforms are exploited and used scientifically and reasonably, they will bring positive effects in both tourism management and promotion. Up to now, the Facebook fanpage “Center for Culture, Information, Sports and Tourism of Sam Son City” is loved and highly appreciated by many people and tourists because it updates news quickly and accurately. This is also one of the important information channels for tourism businesses in Sam Son City to continue to improve and enhance service quality”.
It can be seen that the application of social networks in tourism promotion has brought about many clear results, contributing to diversifying tourism communication methods. With the advantages of fast spread, high interaction and reasonable cost, social networks are increasingly considered by many tourism service businesses as a bridge to customers. However, to promote the positive aspects of social network platforms, state management agencies, localities and businesses need to pay attention to investing in quality, creative content and have appropriate communication strategies to affirm their reputation and appeal to tourists.
Article and photos: Le Anh
Source: https://baothanhhoa.vn/ung-dung-mang-xa-hoi-trong-quang-ba-du-lich-245247.htm
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