Veston May 10 – 20-year journey contributing to building the National Brand

On the evening of October 5 in Hanoi , May 10 Corporation (May 10) held a ceremony to celebrate the 20th anniversary of the development of the May 10 Veston product. The event was attended by many domestic and foreign partners; representatives were leaders from the Hanoi Business Bloc Party Committee, the Vietnam Textile and Apparel Association, the Vietnam Textile and Garment Group and more than 300 officers and employees of the May 10 Veston area...

As one of the products contributing to the success of the May 10 brand - National brand, over the past 20 years, May 10 veston has always had a special position in the hearts of consumers with its superior quality, leading technology, international standards...

Speaking at the ceremony, General Director of May 10 Than Duc Viet said: In the journey of nearly 8 decades of construction and growth, May 10 has had many turning points, constantly innovating and creating. The leadership through generations has made bold steps, the right strategies, raising the position of May 10 to become a leading enterprise in the Vietnamese textile and garment industry, with great prestige in the international textile and garment market and for many consecutive years, May 10 has been honored with the title of National Brand.

Find your own way

Today's success of May 10 is thanks to a process of building and nurturing by previous generations of leaders.

Many officers and employees of May 10 still remember the historical stages of the company. That was in the late 90s of the last century, the proportion of exports to the European, American, Japanese and Korean markets of May 10 was constantly increasing. These are markets with high requirements and very strict inspection processes regarding product quality. The Board of Directors and Management of May 10 determined that in order to develop sustainably and have a foothold in the market, it is necessary to have its own direction, make key investments and have its own strategic products.

May 10's men's suits have been chosen by many politicians, businessmen, and enterprises (Photo: Thu Huong)

Entering the early years of the 21st century, when it had gathered all the elements of technology and human resources, May 10 chose a difficult challenge: Conquering the peak of the garment industry with the Veston product. This was a bold and groundbreaking decision, opening a new and promising chapter in the company's history. Not only did it achieve the goal of diversifying products in competitive conditions, but it also realized the accelerated investment program of the Vietnamese textile and garment industry, following the roadmap to join the World Trade Organization (WTO).

Determined to improve production capacity, May 10 sent two groups of experienced managers and technical staff to Nha Be Garment Company to learn and master the most modern veston sewing technology. Thanks to the special attention of the then Chairman of the Board of Directors, Mr. Vu Duc Thinh, with his innovative thinking and vision for the future of the two companies as well as the Vietnamese textile and garment industry, the technology transfer process took place smoothly with support from Nha Be Garment in all aspects.

To bold decisions

May 10's first veston factory on an area of ​​1,560 m2 was built by May 10 in December 2003, with initial support from Nha Be Garment Corporation and Mitsui Group - Japan, with a capacity of 250,000 products/year.

The first veston products of May 10 have been exported to the Japanese and American markets.

In 2004, with an average workforce of 398 people, the first veston factory in Hanoi produced 198,000 products, exported 103,992 products, meeting quality requirements to the Japanese and US markets.

In October 2004, Veston 2 Factory was established on an area of ​​1,950 ^m2 , with a capacity of 200,000 products/year.

During the process of developing and expanding production capacity from Veston Factory 1 to Veston Factory 2, May 10 has continuously improved management, research and innovation in production to enhance the quality of new products with many new designs.

In 2008, Veston Factory 1 and Veston Factory 2 were merged into Veston Garment Zone 10.

Not stopping at the strategy of reaching out internationally, processing and exporting to the European and Japanese markets in the early stages, with the desire to bring Vietnamese brands closer to Vietnamese people, since 2005, the company has focused on researching and providing a set of samples and product specifications of vestons suitable for Vietnamese people, finding solutions to best serve the needs of the domestic market.

With modern technology lines, May 10's veston products have positioned themselves in the international and domestic markets.

A big step forward was marked on October 18, 2008 with the opening of the first high-end tailor shop at the company headquarters: 765A Nguyen Van Linh, Hanoi, opening a new era for high-end tailoring services in Vietnam.

Ms. Nguyen Thi Thanh Huyen - Former General Director of May 10 shared : “At that time, I also had a wish, we are a business exporting high-class products, how can Vietnamese people also use them. The value of veston products is very large, how can people with conditions as well as without conditions have the opportunity to access it.”

High quality uniform products are favored by businesses

Mr. Than Duc Viet added: One year after manufacturing according to foreign orders, in 2005 May 10 successfully researched and tested a set of samples and size charts that best fit Vietnamese people of all ages. This is an important basis for Veston May 10 to dominate the domestic market and conquer Vietnamese consumers.

Mr. Than Duc Viet shares the 20-year process of developing May 10's veston products (Photo: Thu Huong)

From selling only ready-made suits, in 2008 May 10 pioneered the field of tailoring for customers. May 10 suits have become the first choice of politicians, businessmen and fashion lovers. With the luxurious May 10 Centurion showroom system, providing high-end tailoring services, customers will receive the perfect suit within 2 weeks.

Now, May 10 can complete sewing products in about 6-8 hours. Currently, many large corporations and businesses have chosen the uniform vest sewing service at May 10 to enhance their image and brand.

Along with men's suits, women's fashion suits have also marked May 10's position and brand in the Vietnamese and international fashion market (Photo: Thu Huong)

Outstanding quality has helped May 10 veston become the first choice of many important people, from politicians, businessmen to fashion enthusiasts. Typically, companies such as Vietnam Airlines, SHB Bank, Bao Viet Group... choose to order veston uniforms at May 10 regularly and continuously.

Veston is a high-end product, requiring precision up to 0.5 mm. Every detail, every stitch is a promise of quality, each vest can be likened to a work of art with up to 150 details, going through more than 250 stages in the production process with specialized equipment, carefully cared for to bring the best experience to customers.

With standard measurements and sophisticated design, strict production process, combining modern technology lines and modern equipment from Italy and Japan with the advantage of some manual steps by the skillful hands of skilled workers such as buttoning, hand-sewing... Strictly implementing the product quality control process... has created high-class May 10 suits, with high durability, body-hugging form while still comfortable in all activities, maintaining stable parameters throughout the product usage process.

With the reputation of quality and the increasingly famous Veston May 10 brand in the regional and world markets, customers with the need to produce high-end vestons for export to Europe, North America and Japan come to May 10 more and more.

Faced with that opportunity, May 10 drastically expanded the production scale of veston factories. With the trust of Vietnam Textile and Garment Group, in 2010, May 10 was assigned to directly build and operate the production of Vinh Bao Veston Production and Trading Enterprise (Hai Phong).

In 2013, May 10 continued to invest in expanding the veston factory at Thieu Do Garment Company Limited (Thanh Hoa) and especially in 2011, inaugurated the Hung Ha High-Tech Trade and Production Center, with a total investment of 350 billion VND over two phases, marking a strong step forward in the Vietnamese fashion industry.

Sweet fruit of innovation, creativity, daring to think, daring to do

Up to now, after 20 years, May 10's exported veston output has reached nearly 24 million products with a value of nearly 250 million USD. The current veston output and revenue has increased 14-16 times compared to 2004 .

Close partners accompanying May 10 over the past 20 years (Photo: Thu Huong)

With strong investment in modern equipment technology lines, innovation in design and outstanding product quality, Veston May 10 has become a symbol of luxury and class with Vietnamese brand. Continuously over the past 2 decades, Veston May 10 products have been exported to large, "difficult" markets in the world: Europe, North America, Japan, Korea...

Each suit created by May 10 is not only an outfit, but also an affirmation of professionalism and class, contributing to building a strong brand image for leading organizations, corporations and enterprises, typically: Vietnam Airlines, Bao Viet Life Corporation, SHB Bank, Co-opBank, Union of Friendship Organizations...

Positioning the domestic market, capturing the export market

May 10 confidently affirms its product quality and competitiveness in the international market. The average annual growth rate is 15-20%/year. Total export output over the past 20 years has reached about 23.57 million products. Customer trust in May 10 veston products has been tested over time and by the outstanding product quality.

May 10 veston products are present in all demanding markets such as: Japan, Korea, Europe and America. Many of the world's most luxurious veston brands have come to cooperate with May 10 such as: HUGO BOSS, BROOKS BROTHERS, MARK & SPANCER, NEXT, MASSIMO DUTTI, ... UNITED ARROWS, SANYO, AOYAMA, MITSUI, SHOKAI, ITOCHU AND OKTAVA, DEWHIRST, RIESS, HILTON ...

High-end ready-made veston product lines have helped May 10 maintain the title of Vietnam National Brand for many years (Photo: Thu Huong)

In the Vietnamese market, May 10 Classic Suit, May 10 Expert Suits, GrusZ... are high-end ready-made veston product lines, which have helped May 10 maintain the title of Vietnam National Brand for many years.

Over the past two decades, May 10 has worked with major enterprises in the Textile and Garment Group to lay a solid foundation for the Vietnamese veston manufacturing industry. Determined to inherit and develop core values, generations of May 10 leaders have constantly innovated and created, bringing high-quality veston products to meet the increasing demands of the market. Customer trust is the biggest driving force for May 10 to constantly develop.

Sharing about the development strategy in the coming period, Mr. Than Duc Viet emphasized: “With the solid foundation that has been established over the past 20 years, in the coming period, May 10 will continue to focus on investment, increasingly elevating the Vietnamese veston brand in the international arena. We always keep in mind that quality is the soul of the product. Whether it is mass-produced veston products, tailored vestons or uniforms, May 10 is committed to bringing the most perfect products, from the selection of materials to every stitch…

With tailoring services, May 10 will constantly improve to meet the maximum personalization needs of customers. Each tailor-made suit, besides May 10 quality, still bears the unique mark of each individual.

“To achieve that goal, May 10 will invest heavily in technology, equipping the most modern equipment in the world to improve productivity and product quality. Maintaining the position of the leading enterprise in Vietnam in the field of veston production, not only meeting the domestic market but also being the priority choice for international partners and customers.”- Mr. Viet affirmed.

May 10's Board of Directors presented gifts to 20 officers and employees who made many contributions to the development of May 10's veston products.

From the aspirations of the previous generation, determined to draw a map of Vietnam's veston fashion production in the 3 regions of North, Central and South. May 10 has become the first enterprise in the Northern region of the Vietnam Textile and Garment Group to invest in the production of high-end veston lines, contributing to bringing the Vietnamese textile and garment industry to new heights.

In 2013, the Party and State awarded the Veston staff the Third Class Labor Medal. Veston May 10 product is honored in the Top 10 key products of Hanoi Capital.

Over the years, May 10 has won many prestigious awards from the State and prestigious international organizations, being honored as a "National Brand" for 12 consecutive years, "Strong Vietnamese Brand" and being in the "Top 500 largest enterprises in Vietnam".

Source: https://congthuong.vn/veston-may-10-hanh-trinh-20-nam-gop-phan-xay-dung-thuong-hieu-quoc-gia-350546.html