Why are Vĩnh Long oranges still difficult to sell despite their low price?

Despite the surprisingly low prices, many vendors selling mandarin oranges with signs reading "Rescue Vinh Long Mandarin Oranges" are still struggling to sell them.

Mandarin oranges are flooding into Ho Chi Minh City.

In recent days, images of trucks and stalls selling mandarin oranges with signs saying "Rescue Vinh Long mandarin oranges" or "Vinh Long orange specialty" have appeared on many streets and markets in Ho Chi Minh City, selling them at very cheap prices, only 5,000 VND/kg or 50,000 - 55,000 VND/10 kg bag.

Specifically, observations along Vo Nguyen Giap Street (Thu Duc City), Hoang Van Thu Street (Phu Nhuan District), Pho Quang Street (Tan Binh District), etc., show many places where mandarin oranges are piled up on sidewalks and pushcarts, being sold for 5,000 - 10,000 VND/kg depending on the type. Some places sell them in 10kg bags for only 55,000 VND.

Vinh Long mandarin oranges are being sold for around 5,500 VND/kg.

However, according to a reporter from the Industry and Trade Newspaper, despite the low prices, purchasing power is still not very high due to the excessive amount of oranges flooding into Ho Chi Minh City. Sellers hope that when the hot season begins, the demand for oranges will increase in the coming time.

Ms. Le Thi Bich, a small-scale orange trader on Vo Nguyen Giap Street (Thu Duc City), said that this year the import price of Vinh Long mandarin oranges has increased significantly compared to last year, but it is still low compared to the general market price. The reason is that oranges are in season, the supply is abundant, and a large quantity of goods has arrived, so the price cannot be pushed up much higher .

"Oranges are a type of fruit that doesn't last long. If they're not sold quickly, they spoil easily, resulting in both capital loss and significant financial losses. Therefore, even if the price is low, I still have to sell them to recover my capital. Selling them a little cheaper but still having a cash flow is better than letting the oranges spoil and losing everything," Ms. Bich shared.

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Mr. Nguyen Van Vinh (Binh Thanh District) said that the oranges he sells are imported from the Mekong Delta provinces, mainly from Vinh Long. Most sellers who offer cheaper prices import large quantities and choose to stand on major roads, while he buys less, so he usually pushes his cart into residential areas to sell at a higher price.

Some mobile carts sell oranges for 6,000 VND/kg.

According to agricultural experts, the main reason for the sharp drop in the price of mandarin oranges is oversupply. After the Lunar New Year, mandarin oranges enter their peak harvest season, resulting in a surplus in the market exceeding demand. Meanwhile, mandarin oranges are mainly consumed domestically and do not yet have a stable export market, leading to an oversupply situation.

Another factor affecting the consumption of mandarin oranges is their short shelf life. Unlike some other fruits that can be stored for a long time, mandarin oranges only last about 5-7 days after harvesting. This creates difficulties for both sellers and buyers. If not consumed quickly, the oranges will spoil, affecting their quality and reducing demand.

Ms. Le Thi Thu, a customer in Thu Duc City, shared: “At first, I was hesitant because the price of oranges was too cheap, fearing that the quality might not be guaranteed or that the oranges had been stored for too long. But after seeing many people buying them, I decided to try buying 10 kg at only 55,000 VND/kg. Some oranges inside were good, but some were blemished or softened quickly. If I buy a large quantity, I have to share some with relatives because the oranges start to wilt in about 3-4 days. If there were a better way to preserve them or they were sold by the kilogram instead of pre-packaged in large bags, I would feel more confident buying more.”

Besides worrying about shelf life, many consumers are also concerned about the quality and safety of cheap mandarin oranges. Mr. Hoang Van Tuan, a customer in Tan Binh district, said: “I really enjoy drinking orange juice, so I often buy mandarin oranges. However, seeing the price drop so sharply, I'm a little worried about the quality. Once, I bought a 10kg bag, but inside there were many bruised oranges, some that softened quickly, or tasted much sourer than usual.”

Solutions to ensure output quality

Faced with the recurring problem of "bumper harvests leading to price drops" and to avoid the "rescue" cycle, many experts suggest that localities need to plan cultivation areas rationally. Instead of developing mandarin orange cultivation based on trends, there needs to be clear planning of planting areas to avoid mass planting that leads to product surplus. Local authorities need to support farmers in zoning cultivation areas, ensuring output quality and preventing oversupply.

Scenes of rescuing mandarin oranges from Vinh Long are no longer unfamiliar to the people of Ho Chi Minh City.

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In addition, post-harvest processing should be enhanced to increase the value of agricultural products and extend their shelf life. Since mandarin oranges have a short shelf life, investment in processed products such as orange juice, orange jam, and orange essential oil is necessary to prolong the product's life cycle and reduce pressure on fresh consumption.

Furthermore, brand building and product standardization also play a crucial role. A strong brand helps mandarin oranges command higher prices in the market, thus preventing price manipulation. Applying VietGAP and GlobalGAP standards is necessary to improve the quality of mandarin oranges, giving consumers greater peace of mind when purchasing them.

In particular, it is crucial to support the connection between farmers and businesses. The government and agricultural organizations need to act as bridges, helping farmers access purchasing businesses, supermarkets, and food supply chains. Signing product purchase contracts helps farmers feel secure in their production without worrying about market outlets.

Currently, the "rescue mandarin orange" movement is still ongoing, but in the long run, without a well-structured strategy, mandarin orange growers will face many risks. Only with sustainable solutions can Vinh Long mandarin oranges avoid the "price drop" that occurs every harvest season.

Source: https://congthuong.vn/vi-sao-cam-sanh-vinh-long-gia-re-van-kho-tieu-thu-379449.html