In the digital age, the pharmaceutical business is increasingly facing new governance challenges. External challenges come from competitors, manufacturers, suppliers, healthcare organizations... Internal challenges come from selling costs, research and development of new products, management, monitoring, analysis of target markets as well as market coverage.
And the biggest challenge is the strict quality standards that must be strictly complied with in the pharmaceutical industry such as GMP, GSP, GLP, GDP, GPP, USFDA 21 CFR, GAMP 5... Digital transformation in the pharmaceutical industry is not simply the application of new technologies such as automation, but the integration of digital technology into the entire business model, strategy, management culture, and especially the application of new technology on the operating method of Vimedex, especially in terms of technology and operating methods. Persevering and drastic leadership thinking towards successful digital transformation and Vimedimex has done that.
For the first time, a Vietnamese enterprise was voted and awarded a gold cup by Oracle Netsuite to honor "Excellent Digital Transformation Enterprise in 2022". This is the result of more than 4 years of perseverance and determination, demonstrating efforts and wisdom on the challenging but proud journey of Vimedimex.
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| Mr. Du Dinh Truong, Solution Manager of SuiteCloud PointStar Vietnam |
Mr. Du Dinh Truong, Solution Manager of SuiteCloud PointStar Vietnam, Oracle NetSuite's leading partner in Vietnam - Digital Transformation Project Leader at Vimedimex exchanged:
* Sir, what is the most important factor in Vimedimex's digital transformation process?
– Vimedimex defines the application, integrates and masters modern technologies Oracle Netsuite, Salesforce CDP, Amazon Web Services with Elastic Compute Cloud servers, comprehensive digital transformation across Vimedimex's system. Applying modern management methods to standardize working processes, unlocking resources, controlling service quality according to international standards, improving business efficiency and competitiveness of Vimedimex in the pharmaceutical market.
Vimedimex chooses Oracle Netsuite software, the world's No. 1 solution for Business Administration on cloud computing:
(1) Diverse features, flexible scalability, and efficient and optimal management of the entire business.
(2) Simple, easy-to-use interface helps users quickly access and use the solution's features.
(3) NetSuite provides a comprehensive process of functions to aggregate and synchronize data from many information sources into a system that serves the individual or diverse needs of different departments such as finance, warehouse, purchasing, sales... that business processes need.
(4) Oracle NetSuite supports many different languages, helping Vimedimex to manage the entire business on a single platform, no matter where it operates in the world. (5) Outstanding data transmission speed, even in real time and mobile connection, the system responds and keeps up with the intensive needs of users.
(6) A reliable data center ensures security, the ability to protect data against unexpected problems affecting the system, the strongest security for purchasing customers, and the ability to recover data after a disaster. (7) Oracle Netsuite software has the ability to combine with other systems to import additional data, automatically update information from outside the system.
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Vimedimex chooses Salesforce CDP software as the number one CRM system in the world. (1) With modules that integrate seamlessly, centralizing all data and large enough information of the customer system to buy on the same platform, (2) Using intelligent analysis tools and the ability to integrate two-way data between Salesforce and any other system. (3) Salesforce CRM integrates features for information management, workflow creation, task management, opportunity tracking, collaboration support tools, customer interaction tools, analytics capabilities, intuitive dashboards for use on mobile devices, support for useful features such as sales forecasting, lead monitoring, support for Vimedimex to move away from on-premises infrastructure.
Vimedimex chooses Amazon Web Services a comprehensive, globally used cloud computing platform, applied to CEVPharma's B2B e-commerce system.
(1) Always-High Availability Infrastructure, these are completely segregated partitions within the AWS infrastructure. Split applications across multiple AZs in the same region, isolate all incidents, achieve higher availability.
(2) The ultimate weapon hardware, design not only routers, chips in servers, network devices, storage servers, compute servers, high-speed networks;
(3) Full-featured service, more internal features than any other cloud provider, scalability of services for CEVPharma is easy and automated, with the right Auto-Scaling configuration, EC2 instances can be automatically created, meeting the increasing number of customers buying access to the CEVPharma website.
(4) Secure the system with the most secure and flexible cloud computing environment available today, with maximum protection from the data center platform, protecting the information, identities, applications and devices of the customers purchased.
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* Sir, how are Oracle Netsuite, Salesforce CDP, Amazon Web Services software applied and integrated into Vimeidmex's business administration model?
– Firstly, Oracle Netsuite Solution is built based on the standard process of “Best Practices” for pharmaceutical business, providing features to aggregate and synchronize data from many information sources into a system serving diverse needs integrated into the operation management module CEVPharma
(1) Supply management module and drug list structure: According to pharmaceutical chemicals, biological products; According to single-component and multi-component drugs; According to the group of pharmacological effects; According to origin, origin, According to original brand name drugs and generic drugs; According to the group of technical criteria; According to route of administration, form of use, According to ABC analysis; According to VEN analysis to determine priorities for purchasing and stockpiling activities.
(2) Product list management is sorted into 27 large groups, according to therapeutic effects, Product information is described in detail (Order number, Identifier, Drug name, drug ingredient, Content, Packing unit, Unit of calculation, Unit of dosage, Production lot, Expiry date, Manufacturing facility, Manufacturing standard (GMP-EU, PICS, No discount policy, NPO-WHO discount policy), Country of manufacture, No. sales, Promotions).
(3) Management module for wholesale transactions of goods online 24/7 on CEVPharma, the interface is structured with a layered product list, managing detailed information about prices, discount policies, promotions and changes are always updated on CEVPharma. KHM can compare prices in real time, across all channels, which enhances price competitiveness and increases customer loyalty who buy on CEVPharma. Add or remove products in the cart, automatically calculate the total cost, making order control more convenient. Support features such as Keyword Search, Quick Product Filter, Quick Shopping Cart, Quick Checkout… also support the online shopping process.
(4) Warehouse management module that meets GDP, GSP standards, preserves all products to keep the quality intact so that each of these tiny warriors continues to win the battle with disease, bringing smiles and happiness to the people. Track import transactions by creating new, updating, viewing the list of products in stock, viewing details, filtering products by three criteria: view all, import for a long time not sold, sell slowly, best-selling products. Sort products, product list by pharmacological group, production batch, expiry date....
(5) The 3PL logistics system management module on the basis of Oracle Netsuite TMS and App Mobile for Drivers is integrated with Google Maps map system, attaches GPS journey monitoring device: TMS-4G to specialized vehicles, allows temperature monitoring during transportation, preserves goods up to GSP standards, and a system to measure temperature and humidity sensors, correct 4G wifi transmitters and sim cards to deliver goods to.
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(6) The insurance management and monitoring system is integrated with the Google maps digital map system, GPS positioning on the insurance company's phone, in order to determine the position and coordinates of the insurance agent, display the location, and the moving history of the insurance employee visually on the map.
Second, Sales and Marketing Management Module is applied and integrated with Salesforce CDP software which is the number one CRM system in the world.
(1) The 24/7 online trading distribution channel management channel of the district on Cevpharma and cross -selling channel products serving 20 million customers who are using MBBank, App Mobile through the solution of embedding CEVPHARMA website with MBBank App Mobile is the Khor is the distribution agent of 590 districts of 63 provinces and cities (DLPP) on the installation platform POS system of CEVPHARMA Expiry date, sales management.
As soon as the order is placed successfully in the cross-selling channel, the Order information and customer information will be automatically integrated into CEVPharma's POS system.
(2) System management system Customers buy applications, integrated with the system of Call Center, Email, SMS, Website, Oracle Netsuite, etc., this helps to easily access information on Pharmacy/Pharmacy Store of Pharmaceutical Company, Hospital, Medical Center, Clinic and dispensary in 590 districts of 63 provinces and cities and perform evaluation and classification according to the following criteria: Size, Number of monthly revenue, Number of employees, monthly revenue,
(3) The management module of sales plan, capital plan, cost plan ensures flexible scalability and connects to other systems through APIs protocol. Oracle Netsuite system will automatically calculate, make a Balance Sheet Report comparing the plan and implementation.
(4) The marketing plan management module is applied and integrated with digital marketing on multiple platforms, requiring an automated and effective approach in analyzing, controlling and allocating money in the most effective communication channels. In essence, marketing automation, no matter how "powerful", is still only at the level of tools, the real value is when marketers can directly use these tools, in Vimedimex's own daily and monthly marketing process and content, to replace and upgrade essential marketing activities.
(5) The management and customer care module effectively buys anywhere, at every customer touchpoint with CEVPharma on a single system. Increase customer satisfaction with personalized customer care, consistent to each customer, and breakthrough sales growth. Salesforce CDP provides a 360-degree view of the customer's buying experience from accessing the CEVPharma Website to the purchase process, to the end of the purchase process, which is measured and tracked through the Salesforce CDP platform.
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Third, the financial accounting management module includes the following modules: Financial planning management, Capital resource planning management; Cost planning management; General Accounting (GL: General Ledger); Cash accounting; Accounts receivable accounting; Accounts payable accounting; Accounting for fixed assets and tools; Cost accounting; Cost of sales accounting; Financial Reporting Management.
(1) The financial management module is the lifeblood of Vimedimex, financial ratios are ratios calculated by dividing a number related to finance or business by another metric (total revenue divided by number of employees).
(2) The cash accounting module of the Oracle Netsuite solution, the receipts or disbursements of cash funds and bank deposits are strictly managed and controlled. Payments with suppliers and customers are managed in detail for each payment right on the receipt or payment slip screen, helping the accounting staff to work quickly and accurately. Fund balance information, revenue and expenditure diaries are updated continuously, promptly giving effective revenue and expenditure plans and cash flow management of Vimedimex.
(3) Accounting transactions are integrated with other modules such as inventory management, purchasing, sales, and goods entry. As a result, when business transactions occur, the corresponding automatic accounting entries increase and decrease inventory (from the inventory module), receivables (from the sales module that manages information about customers purchasing, sales transactions, customer list), liabilities (from the purchasing module that manages supplier information, import data, NCC list).
(4) Accounts receivable accounting module using Oracle Netsuite solution is automatically created, recorded in accounting sub-books, customers' debts in each contract and order are strictly managed and connected to cost cost management module to track cost items for each work item, serving for product costing. Analyze debt norms, debt age to avoid bad debt in Vimedimex and offer effective sales policies.,
(5) Cost accounting module of FTS ERP solution, information about costs and product costs is collected, processed and calculated according to each order, through a stage or stages. Costs are allocated according to many criteria depending on the requirements. Automatically calculate product costs and apply them to product inventory documents.
(6) Accounting module cost of goods sold is the cost of goods sold in the period. Cost of goods sold includes the cost of goods sold during the period and expenses related to sales activities such as: discounting direct sales on e-invoices, promotional expenses, commission costs for sales staff, communication costs, provision for devaluation of inventory, value of goods lost and lost (after deducting the compensation portion (if any) and determining the sales value of goods sold, etc. service provider, accountants need to determine results in order to provide the information presented in the financial statements.
Digital transformation has changed the stature and position of Vimedimex like putting on the intellectual shirt of the times, walking firmly in the sunlight and entering the ranks of the world's leading advanced enterprises in the digital transformation technology race.
This success is not only the result of the spirit of solidarity, creativity, willingness to face challenges, to find and apply effective solutions, but above all, it shows the transparency and clarity that automatically establishes the absolute pure balance line in all business activities of Vimedimex. Because, Vimedimex's business is not merely profit, towards economic purposes, but even greater, it is also dedication and service to society.
The success of digital transformation applied to Vimedimex's transparent business model is an effective and practical way to help each person in the district and remote areas have access to quality pills according to GMP production standards with the true value of each pill, through the public and transparent listing of the selling price on the CEVpharma system. Since then, any buyer can consult the price, know the selling price of drugs at different price ranges, cut costs through intermediaries, there is no longer a case of price difference between provinces and cities and the selling prices of districts, this is the actualization of real value, creating fairness and transparency for people, for society, is an extension of the Party's actions, policies, and resolutions. imex.
