According to a VNA reporter in China, on March 17, in Beijing, the Mekong Delta Tourism Association held a conference to promote tourism in the Mekong Delta.
Attending the conference were representatives of the Mekong Delta Tourism Association, representatives of the Department of Culture, Sports and Tourism of the Mekong Delta provinces and the Department of Culture, Sports and Tourism of Can Tho city, representatives of the Vietnamese Embassy in China, representatives of tourism businesses of the Mekong Delta provinces and cities, and tourism businesses in Beijing, China.
Speaking at the opening of the Conference, Mr. Tran Viet Phuong - Chairman of the Mekong Delta Tourism Association, said that this delta region is the southernmost region of Vietnam, located in the lower Mekong River, also known as the Southern Delta, with a total area of over 40,000km2 and a population of over 17.6 million people. This is home to the Kinh, Hoa, Khmer and Cham ethnic groups.
With the above-mentioned geographical and cultural characteristics, the tourism products of the Mekong Delta are mainly tourism to experience river life, eco-tourism; tourism to learn about cultural heritage values; sea and island resort tourism...
According to Mr. Tran Viet Phuong, China is one of the important international tourist markets in the East Asian and Asian regions of Vietnam tourism, including the Mekong Delta.
In 2024, Chinese tourists to Vietnam will reach more than 3.7 million, accounting for 21.26% of international visitors to Vietnam. The marketing strategy of Mekong Delta tourism identifies China as one of the top priority tourist markets for promotion and advertising activities.
At the conference, Mr. Tu Truyen Giang, Deputy General Director of BCTI Company of China, representing Chinese tourism enterprises, emphasized that the conference is a valuable opportunity for both sides to exchange and exploit the potential for bilateral tourism cooperation between Vietnam and China.
He said Vietnam has always been a favorite destination for Chinese tourists, not only because of its beautiful natural landscapes, but also because of its closeness in culture, cuisine and history. In particular, the Mekong Delta is a land rich in identity with unique river experiences, diverse cultural heritage of the Kinh, Hoa, Khmer, Cham communities and rich cuisine.
According to Mr. Tu Truyen Giang, Chinese tourists especially love experiencing local culture such as floating markets, fruit gardens, eco-tourism areas and traditional festivals as well as participating in practical activities, close to local people.
To attract Chinese tourists to the Mekong Delta, he proposed organizing hands-on tours where tourists can participate in local activities such as making rice paper, picking fruit, or driving a sampan on the canals; providing Chinese-speaking tour guides to help them better understand local culture and especially facilitating their payment and travel spending by connecting with familiar payment platforms of Chinese people such as Wechat Pay and Alipay.
Also at the Conference, a Memorandum of Understanding on tourism development cooperation was signed between representatives of tourism businesses of provinces and cities in the Mekong Delta and representatives of Chinese tourism businesses.
According to VNA/Vietnam+
Source: https://baogialai.com.vn/xuc-tien-quang-ba-du-lich-dbscl-sang-thi-truong-trung-quoc-post315225.html
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