Yen Lap develops OCOP products.

In order to promote the development of agricultural products in the area by focusing on internal strengths, creating branded products, and increasing product value, Yen Lap district has recently intensified the development of OCOP products. This has generated income, contributed to poverty reduction, and improved the living standards of the local people.

Comrade Nguyen Thanh Trung - Vice Chairman of the District People's Committee and Chairman of the District OCOP Council, informed: To diversify agricultural products and maximize the potential of agricultural production, the district has gradually planned concentrated production areas linked to tourism development, introducing local specialties to consumers. At the same time, it has intensified propaganda and directed communes and towns to actively develop OCOP products. After nearly four years of implementing the One Commune One Product (OCOP) program, by November 2024, the district had 32 products recognized, evaluated, and classified as OCOP products with 3 stars or higher, belonging to 26 entities. The total number of communes and towns with OCOP products in the district is 17 out of 17.

Among them, 9 products were evaluated and ranked last November: My Luong peanut oil, Trung Son thin bamboo shoots; Yen Lap indigenous pork; Nga Hoang oranges; Ho Ly rice cakes; Phuc Khanh green shrimp Dien pomelo; garlic and chili flavored sour pork; Rooster-swinging glutinous rice wine and Rooster-swinging glutinous rice wine.

The OCOP Council of Yen Lap district is conducting the second round of evaluation and classification of OCOP products in 2024.

To develop OCOP products in the district, the People's Committee of Yen Lap district has implemented many support solutions for producers, such as: encouraging and creating favorable conditions for producers to establish new cooperatives, expand production and business, and link production and consumption of products. Strengthening trade promotion and advertising of products to domestic and international markets. Paying attention to creating favorable conditions for OCOP producers in the district to display, introduce, and promote their characteristic products at trade fairs and exhibitions.

In coordination with relevant agencies and units, the People's Committees of communes and towns will disseminate information to cooperatives, businesses, and households to promote the development of products linked to local strengths; inspect the production of products; and guide entities in building product dossiers for participation in the OCOP product evaluation and classification process.

At the same time, we will intensify the dissemination and promotion of the OCOP Program and OCOP products of the district, and establish two OCOP product display and sales points, one in Yen Lap town and one in My Lung commune.

OCOP products from Yen Lap district are regularly introduced and promoted at conferences both within and outside the province.

Regarding the first-ever OCOP product evaluation and ranking in November, Mr. Duong Van Minh, owner of Ho Ly sticky rice cake production facility, said: "As a Muong ethnic minority, I have long been passionate about making cakes. I have participated in the sticky rice cake wrapping and cooking competition at the Hung Temple Festival many times, winning first prize three years and second prize once. I realize that the traditional sticky rice cakes of my hometown have a distinctive flavor and preparation method; they are soft and smooth, and loved by many people. After receiving information and guidance, I developed a product dossier to participate in the 2024 OCOP product evaluation and ranking for Ho Ly sticky rice cakes, and the evaluation council ranked the product as a 3-star OCOP product..."

Reportedly, with years of winning awards and a well-established reputation combined with OCOP product recognition, Ho Ly rice cakes are gradually establishing a foothold in the market. Currently, Mr. Duong Van Minh's household has built a 53m2 production workshop with a rice pounding machine and employs 12 workers, producing 250-300 products per day.

In the coming period, to further develop OCOP products, Yen Lap district will focus on diversifying agricultural products, gradually planning concentrated production areas linked to tourism development, introducing local specialties, and providing consumers and visitors with high-quality, safe products. The district will also strengthen information dissemination and encourage economic organizations and households to register and participate in the evaluation and classification of OCOP products.

Connecting entities with OCOP products to participate in introducing, displaying, and selling their products at fairs, festivals, and conferences within and outside the province. Simultaneously, striving to implement solutions to achieve the goal of building, evaluating, and classifying 7 products by 2025, and upgrading the classification of products that meet the standards.

Vinh Ha

Source: https://baophutho.vn/yen-lap-phat-trien-san-pham-ocop-224824.htm