13 key announcements about Apple's AI strategy at WWDC 2024

As usual, WWDC 2024 focuses on software rather than hardware and brings many new features to iPhone, iPad, and Mac users.

In a nearly two-hour presentation at Apple's annual developer conference, CEO Tim Cook and other executives showcased how the Siri voice assistant can interact with messaging, email, calendars, and third-party apps. Siri will be able to write emails and change its voice to suit the context.

CEO Tim Cook giving a presentation at WWDC 2024. Photo: Reuters.

Long known for its focus on user safety, the iPhone maker has also signaled its plans to differentiate itself from rivals Microsoft and Google by placing privacy "at the core" of its features.

Here is a compilation of all the most important announcements from Apple at WWDC 2024:

Apple's first AI system is coming to iPhone, iPad, and Mac.

Screenshot: Apple.

With most major tech companies participating in the AI ​​boom, it's no surprise that Apple has launched its own AI system.

Apple Intelligence is the company's new personal intelligence system that "puts powerful creative models right at the core of iPhone, iPad, and Mac." This brings a lot of new capabilities to Apple's native apps, such as the ability to create images or summarize text.

Apple Intelligence places a strong emphasis on security because the system automatically decides whether it needs to use on-device processing or contact Apple's private cloud servers to fulfill your request.

This system will be available for free on the iPhone 15 Pro, as well as on iPads and Macs with M1 chips or later.

Siri gets a massive AI boost.

Screenshot: Apple.

Siri, the voice assistant, is also part of Apple's major push into AI. Now, the upgraded Siri will be more deeply integrated into the iPhone, appearing as a flashing light on the edge of the user's device. It will give users more control over their apps, allowing you to ask the voice assistant to find information within a specific email or even display a photo of one of your friends.

Apple is relying on LLM to help Siri better understand what you're saying and follow up on requests and subsequent questions.

Apple is building ChatGPT into Siri.

Photo: The Verge.

Siri's major AI upgrade also includes integration with OpenAI's ChatGPT. With this new integration, Siri will automatically determine whether a query is more suitable for ChatGPT. It will then ask for user permission before sending the request to ChatGPT.

You will be able to use ChatGPT through Siri for free and without needing an account.

New AI features in Mail, Messages, and Photos.

Screenshot: Apple.

Apple is rolling out a host of new AI features across its apps in iOS 18, including ways to summarize emails and create responses. The company has introduced the new Genmoji feature, which lets users create custom emojis based on text prompts, along with a new AI image creator called Image Playground.

Apple is also incorporating AI into its Photos app, giving users the ability to search photos using natural language. You can also remove objects from the background of your photos, similar to Google's Magic Eraser.

Additionally, Apple is adding AI-powered notes and summaries to the Notes and Phone apps.

iPhones offer more customization options in iOS 18.

Screenshot: Apple.

In addition to AI, Apple also introduced a new and more customizable Control Center in iOS 18. The company also released a way to freely place app icons on your home screen.

At the same time, Apple will also allow you to lock certain apps in an upcoming update, preventing others from using them when you give them your phone.

Other major changes include a redesigned Photos app and a new Game Mode for iPhone that minimizes background activity to optimize gameplay.

iPhones finally get RCS support.

Screenshot of a text message sent via satellite. Source: Apple

Rich Communications Services (RCS) is a communication protocol between mobile phone carriers and between phones and carriers, aiming to replace SMS messaging with a richer text messaging system, provide contact list exploration (for service discovery ), and enable multimedia call transmission.

After announcing RCS support last year, Apple confirmed that the app would be included in iOS 18. However, beyond this announcement, no further details have been provided.

iMessage is also receiving several other upgrades, including the ability to schedule messages and support for satellite SMS messaging. Apple is also rolling out colorful Tapback options that will allow you to bold, underline, and italicize text.

Apple TV Plus adds “inSights,” which displays actors' names on screen.

Screenshot: Apple.

Apple TV Plus is getting a new feature that lets users swipe down on the remote to display the actors and their characters in the movie or TV show they're watching.

You can also find the currently playing song and add it to your Apple Music playlist. Apple TV Plus will automatically display subtitles when you mute a program and will support 21:9 projection.

The Password app tracks your login information.

Screenshot: Apple.

As rumored, Apple has unveiled a new Passwords app that lets you track your login details across different devices.

The app will allow you to create and store passwords similar to other password managers like LastPass and 1Password. Passwords will be available on iOS, iPadOS, macOS, VisionOS, and even Windows.

iPadOS 18 adds a Calculator app that supports Apple Pencil.

Photo: The Verge.

The iPad finally got a Calculator app more than a decade after its release. It comes with a new feature called Math Notes, which lets you use the Apple Pencil to write equations on the iPad and have the app solve the calculations for you.

Apple is also rolling out Smart Script, a feature that uses machine learning to improve the appearance of your handwriting and check the spelling of your notes.

macOS 15 will allow interaction with iPhones.

Screenshot: Apple.

Apple's next macOS update will allow users to mirror their iPhones on their Macs. You'll be able to interact directly with your iPhone from your Mac, allowing you to view notifications and listen to audio from your mobile device.

Additionally, there's a new and exciting feature coming to Safari that uses machine learning to identify the most interesting parts of a page.

Apple will automatically display widgets in watchOS 11.

Photo: The Verge.

There are many new features coming to watchOS 11, including the ability to automatically add widgets based on when the user needs them.

Apple is launching a new Vitals app that lets users “discover your most important health metrics at a glance,” as well as new cycle tracking, live activity, and subscription support, allowing your loved ones to track you during workouts.

VisionOS 2 adds spatial imaging and ultrawide Mac displays.

A person sits in front of a curved virtual screen while using Vision Pro. Screenshot: Apple.

Apple has announced VisionOS 2, the first major update to the operating system. One of the new features coming to Vision Pro uses machine learning to bring depth to existing photos. The update will also introduce support for virtual ultrawide Mac displays, more intuitive gestures, and support for train travel mode.

Apple is also planning to bring Vision Pro to several countries, including China, Singapore, Australia, Canada, France, and the United Kingdom.

The AirPods Pro update will allow users to shake their head when responding to Siri.

Apple will introduce Siri Interactions in the next AirPods Pro software update, allowing you to shake your head yes or no to respond to Siri notifications.

AirPods Pro also feature voice isolation to enhance voice quality and reduce ambient noise.

Source: https://nhandan.vn/13-thong-bao-quan-important-ve-chien-luoc-ung-dung-ai-cua-apple-tai-wwdc-2024-post813761.html