On December 11th, Walt Disney and OpenAI announced a three-year agreement that will allow users to create short videos featuring beloved Disney characters using artificial intelligence.
Under the agreement, fans will be able to create and share AI-generated content featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars brands on OpenAI's Sora video creation platform and ChatGPT.
This agreement marks the first time a major entertainment company has applied generative artificial intelligence on this scale, allowing it to use its heavily copyrighted characters – from Mickey Mouse to Marvel superheroes and the villain Darth Vader from "Star Wars" – to create AI-powered content.
This collaboration represents a significant shift for an industry that has largely struggled with AI companies in court.
Disney and other giants in the creative industry have sued AI companies such as OpenAI, Perplexity, and Anthropic, alleging they illegally used their content to train their technology.
The entertainment giant continued its legal campaign until the agreement was signed, and also sent a separate letter to Google demanding that it cease the unauthorized use of its intellectual property to train AI models.
For OpenAI, this deal comes at a sensitive time as the company is facing increasing questions about the sustainability of its business model, with costs soaring far faster than revenue despite nearing one billion daily users worldwide .
This agreement includes Disney's $1 billion equity investment in OpenAI, along with the right to purchase additional shares in the producer ChatGPT.
Disney's stock rose as much as 2% on December 11th following the announcement.
"The rapid advancement of artificial intelligence marks a pivotal moment for our industry," said Disney CEO Robert Iger, adding that this collaboration will "expand the scope of our storytelling in a thoughtful and responsible way."
Characters available for fans to create will include Mickey Mouse, Minnie Mouse, Elsa from "Frozen," and Marvel heroes like Iron Man and Captain America, as well as "Star Wars" icons including Darth Vader and Yoda.
This agreement excludes the images and voices of actors amid growing Hollywood concerns about the impact of Artificial Intelligence (AI) on the creative industry.
"This is absolutely not a threat to creators – in fact, quite the opposite. I think it celebrates them, partly because of the licensing fees that come with it," Iger told CNBC.
In a joint interview with OpenAI CEO Sam Altman on CNBC, Iger confirmed that the agreement only covers videos no longer than 30 seconds and that the technology will not be used for longer products.
In addition to licensing, Disney will deploy OpenAI's technology to build new products and experiences for Disney+, its streaming platform, and will provide ChatGPT to its employees.
"Disney is the global gold standard for storytelling," said OpenAI CEO Sam Altman. "This agreement demonstrates how AI companies and creative leaders can collaborate responsibly."
Both companies emphasized their commitment to using AI responsibly, with OpenAI pledging to implement age-appropriate policies and controls to prevent the creation of illegal or harmful content and protect the rights of creators.
In a lawsuit against Google, OpenAI's biggest rival in the AI field, entertainment giant Disney accuses Google of infringing Disney's copyrights on a massive scale by copying a large amount of content without permission to train and develop AI models and services.
"We've been actively protecting our intellectual property, and this is another example of us doing that," Iger told CNBC.
Source: https://www.vietnamplus.vn/cho-phep-lam-phim-ai-ve-mickey-buoc-nhuong-bo-lon-cua-disney-post1082631.vnp
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