AB InBev spreads message to Northern Universities

According to a report by the World Health Organization, the alcohol consumption of Vietnamese people in recent years is higher than many countries in the region. To limit the consequences of alcohol consumption, the positive message "Enjoy beer responsibly" has been gradually promoted in the community and society in recent years.

Representative of AB InBev - Mr. Truong Van Toan accompanied students to spread the message Enjoy beer responsibly Because someone needs you.

In the fourth quarter of 2023, with efforts to mobilize society and Gen Z to reduce harmful consumption and influence behavioral change according to social norms through the power of the brand, AB InBev representatives shared with students of Northern universities such as: University of Economics and Technology, Thu Do University, National Academy of Public Administration, University of Social Sciences and Humanities, University of Finance - Banking, University of Business and Technology, Academy of Journalism and Communication about AB InBev's global strategy on Responsible Beer Consumption, to help young Vietnamese people better understand the role of alcoholic beverages in modern life, confidently master themselves and express themselves.

At the final round on December 19, 2023, 13 groups surpassed nearly 200 clips to enter the final round. The students presented their ideas on "Youth with traffic culture - Enjoying beer responsibly - Because someone needs you".

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With creative and propaganda video clips, students shared and presented their ideas and proposals to convey the message “Youth with traffic culture - Enjoy beer responsibly - Because someone needs you”, AB InBev received and listened to many new ideas from students about how they expressed their connection with the message.

From there, the belief that Generation Z will become smart drinkers and Responsible Beer Consumption will play a role in the first choice of young people.

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Sharing with students, Mr. Truong Van Toan - Director of Legal and External Affairs, Southeast Asia region shared: " Enjoying Beer Responsibly" is an important part of our group's sustainable development strategy on Environment - Society - Corporate Governance to promote positive and meaningful impacts on a global scale in general and in Vietnam in particular.

We believe that Gen Z is very quick to grasp social trends, expressing the contemporary breath of their generation. Through this video clip creation contest, you have understood that beer, if used in moderation, is a catalyst that helps people connect easily and share more openly with each other.

However, alcohol tolerance is certainly not a measure of character, and today's young generation has countless effective ways to demonstrate their abilities, as well as promote good relationships without abusing alcoholic beverages ."

*People under 18 years old are not allowed to drink alcohol.

Bao Anh

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