Apple has high expectations for iPhone Fold sales.

Instead of the long-awaited ultra-thin iPhone Air, Apple is placing high hopes on a completely new product.

Expected to debut next year, the foldable iPhone is generating immense anticipation not only from Apple but also from the tech community. This is evident in Apple's upward revision of its sales forecast for this revolutionary product.

The iPhone Fold is a smartphone that consumers are eagerly awaiting.

PHOTO: APPLEINSIDER

Although some experts believe Apple is late to the foldable smartphone market, Apple remains optimistic about the product. Specifically, analyst Ming-chi Kuo stated that Apple has adjusted its sales estimates for the foldable iPhone (tentatively called the iPhone Fold) to make it the brand's second or third best-selling iPhone model. The specific figures are as follows:

• By 2026: Increase from 6-8 million devices to 8-10 million devices.
• By 2027: Increase from 10-15 million devices to 20-25 million devices.

Why Apple is confident about iPhone Fold sales.

This adjustment suggests Apple expects iPhone Fold sales to double due to demand from high-end customers. Achieving 10 million units sold by 2026 would be considered a major success for the iPhone Fold, even in the still-developing foldable smartphone segment.

More specifically, Apple expects to sell 25 million iPhone Fold units by 2027, indicating the company's belief that the market is ready to embrace foldable smartphones as a mainstream trend. The company is betting that the product will help "revive" this market.

Before the iPhone Fold launches, Apple will rely on sales of the iPhone 17 series.

PHOTO: PHONEARENA

However, the biggest challenge for the iPhone Fold remains the price. Current foldable devices are typically much more expensive than traditional smartphones, and Apple isn't known for offering affordable prices. Competitors in this segment also have prices above €2,000.

Nevertheless, consumer interest is still growing. If Apple can deliver an attractive design, high durability, and the brand's signature ecosystem, many people will be willing to invest in this new product.

The iPhone Fold is expected to be part of the iPhone 18 lineup, featuring an ultra-thin design inspired by the iPhone 17 Air. It will undoubtedly be one of the most talked-about products of the next decade.

Source: https://thanhnien.vn/apple-dat-ky-vong-lon-cho-doanh-so-iphone-fold-185250904140704481.htm