Ministry of Health requests inspection of Nestle' Milo advertisement with "clinical trial"

Accordingly, on the evening of May 19, the Food Safety Department informed that it had requested the National Institute of Nutrition and the Dong Nai Department of Health to inspect, verify information and handle advertisements containing clinical trial reports of Nestlé Milo products.

In an official dispatch sent to the Dong Nai Department of Health, the Food Safety Department requested that this unit check, verify information, and handle the advertising of this product according to current regulations.

In an official dispatch sent to the National Institute of Nutrition, the Food Safety Department requested the Institute to urgently inspect and review the communication and advertising content related to the above products, to ensure compliance with the provisions of Clause 2, Article 27 of Decree 15/2018/ND-CP dated February 2, 2018 of the Government - detailing the implementation of a number of articles of the Law on Food Safety - and strictly implement Directive No. 17/CT-TTg dated May 9, 2017 of the Prime Minister on strengthening the effectiveness and efficiency of state management and rectifying advertising activities.

On the packaging of MILO products there is the line: "Now scientifically proven to be more durable. Clinically tested by the Institute of Nutrition".

As reported by the press, many consumers discovered on the packaging of Nestlé Vietnam's instant MILO milk product the following line: "Now scientifically proven to be more durable. Clinically tested by the Institute of Nutrition".

Regarding this issue, Nestlé Vietnam Co., Ltd. issued a press release, stating that Nestlé's use of scientific research results conducted by the National Institute of Nutrition in 2022-2023 for communication is accurate, objective and in compliance with relevant regulations.

It is known that in 2022-2023, Nestlé Vietnam Company Limited cooperated with the National Institute of Nutrition to implement a scientific research project, evaluating the effectiveness of physical education combined with the use of Nestlé MILO products on the nutritional status, strength, physical and mental health of children in Vietnam.

Regarding this information, the National Institute of Nutrition said that this unit has cooperated with Nestlé Vietnam to implement the scientific research project "Effectiveness of physical education combined with the use of NESTLÉ MILO barley milk supplement on the nutritional status, physical strength and mental strength of students at some primary schools in Ninh Binh province".

The project was conducted from June 2022 to March 2023, on 576 primary school students at a number of primary schools (in Hoa Lu district, Ninh Binh province).

The results showed: No improvement in nutritional status and mental ability of students was recorded after 3 months of research, but "contributed to improving all elements of physical qualities such as speed, strength, endurance, flexibility and dexterity" of primary school students after 3 months.

The leaders of the National Institute of Nutrition also said that they had sent an official dispatch requesting Nestlé Vietnam Company Limited to review the communication and advertising content of food products, and request immediate removal if there is any information related to the National Institute of Nutrition that violates the above regulations.

Source: https://dantri.com.vn/suc-khoe/bo-y-te-yeu-cau-kiem-tra-nestle-milo-quang-cao-gan-thu-nghiem-lam-sang-20250520073425889.htm