From Ha Long Bay to Dragon Pearl Cave: Quang Ninh tells a new story about heritage tourism.

At the "Shape of Quang Ninh" tourism promotion event held on July 25th in South Korea, Mr. Ninh Van Thuong, Deputy Director of the Department of Culture, Sports and Tourism of Quang Ninh province, stated: Quang Ninh is not only a destination of scenic beauty, but also a journey of experiences, connecting the values of nature, culture, and the rich hospitality of the Vietnamese identity.

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Mr. Ninh Van Thuong, Deputy Director of the Department of Culture, Sports and Tourism of Quang Ninh province. (Photo: AO)

According to Mr. Thuong, in the tourism development strategy, South Korea is identified as a key international tourism market for Quang Ninh . Specifically, in 2024, the number of South Korean tourists staying in Quang Ninh reached 184,818; in the first six months of 2025, it reached 88,795, ranking second in terms of the number of international tourists staying in Quang Ninh.

Given this opportunity, Quang Ninh hopes to further expand cooperation and promote connections with Korean travel partners, airlines, and tourism businesses in the future, and is committed to welcoming Korean tourists with quality tourism products, professional services, and a safe and friendly environment.

Meanwhile, Mr. Nguyen Quang Son, Representative of the Global Tourism Promotion Organization (GTDO), stated that Quang Ninh is not only known for its world-famous tourist landmarks such as Ha Long Bay, Yen Tu, or Bai Tu Long Bay, but also for its constantly developing identity.

Quang Ninh is now a destination of innovation, depth, and diversity, with new services such as culinary and art experiences at Ngoc Rong Cave, wellness retreats in Quang Hanh, and marine and island eco-tourism experiences that are setting a new standard for high-value, experiential tourism.

“With modern infrastructure, including Van Don International Airport and luxury resorts, Quang Ninh is ready to welcome international tourists and strategic partners. And more importantly, Quang Ninh is ready to cooperate, innovate, and develop together with advanced tourism markets such as South Korea,” he said.

Agreeing with the potential and opportunities of Quang Ninh tourism, Mr. Kim Jong Hoon (Team Manager of Mode Tour) emphasized: "Quang Ninh is undergoing a strong transformation with high-quality products, suitable for the trend of resort tourism combined with cultural and natural experiences that Korean tourists love. The event is a great opportunity for service providers to meet, exchange ideas, and promote the destination. We hope to participate more often."

Also at this event, Mr. Pham Khac Tuyen, Commercial Counselor of the Vietnamese Embassy in South Korea, shared some remarks. Mr. Tuyen assessed that Quang Ninh is one of the most outstanding tourist destinations in Vietnam, possessing the world natural wonder Ha Long Bay, the Yen Tu heritage site, a unique marine and island ecosystem, modern tourism infrastructure, and a friendly and professional workforce.

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Mr. Pham Khac Tuyen, Commercial Counselor of the Vietnamese Embassy in South Korea. (Photo: AOE)

Quang Ninh not only strongly develops its domestic market but also proactively expands into the region, especially the South Korean market, one of the countries with the largest number of tourists visiting Vietnam.

“Today’s event is a clear testament to the dynamism, creativity, and determination to integrate of Quang Ninh province as well as Vietnamese tourism businesses. With the participation of many Korean partners and media outlets, I believe that the event will open up many practical and sustainable cooperation opportunities between businesses of the two countries,” emphasized the Commercial Counselor of the Vietnamese Embassy in South Korea.

The "Shape of Quang Ninh" event is not only an activity to promote the image of Quang Ninh, but also reflects the long-term strategy of Quang Ninh province in developing tourism products associated with heritage, natural, and cultural values, through close connection with the international market.

Source: https://congluan.vn/tu-vinh-ha-long-den-hang-ngoc-rong-quang-ninh-ke-cau-chuyen-moi-ve-du-lich-di-san-10300652.html