Music tourism boom

The music stages that have flourished in the past 3 years have become new tourism products, attracting a large number of tourists to Ha Long. Not only opening up a promising direction to help overcome the seasonality in tourism activities of Ha Long in particular and the province in general, the music stages also contribute significantly to creating attractive highlights, meeting the increasingly rich and diverse entertainment needs of tourists when coming to Quang Ninh during the peak summer tourist season.

Music show held at Sun Hill Service Complex in 2024.

Music stages in Ha Long City are held at the Sun Hill Service Complex, the Lighthouse Entertainment Complex, La Luna Coffee Ha Long, or on 5-star cruise ships on Ha Long Bay, which have become familiar to tourists and locals. Music programs and events are organized periodically and professionally with the participation of many famous singers in the Vietnamese music industry such as: Hong Nhung, My Tam, Ho Quynh Huong, Lam Truong, Van Mai Huong, Vu Cat Tuong, Trung Quan... have been creating a beautiful impression in the hearts of tourists when coming to Ha Long.

Since the beginning of March, information about the Skywave Ha Long show taking place at 5:30 p.m. on April 12, 2025 at Sun Carnival Square (Ha Long City) with the participation of Son Tung M-TP and other famous Vpop artists such as: Isaac, Orange, Hoang Dung, has attracted a lot of attention from music lovers in and outside the province.

Mr. Ngo Thanh Tung, owner of 1900 Business (Ha Long City), said: The ticket sales department for Son Tung M-TP's Skywave show in Ha Long officially opened ticket sales at 12:00 on March 16 and by 15:00 on the same day, all 10,000 tickets had been sold out. What made fans even more excited was that singer Son Tung M-TP came to Ha Long early to make a promotional clip for the show.

To meet the needs of a large number of fans of singers from all over the country, we have coordinated with units to organize the event at Sun Carnival Square instead of at the Sun Hill Service Complex, Lighthouse like the previous singers' shows. The Skywave show starts at 5:30 p.m., which is also the beautiful sunset time, promising to bring not only a vibrant, explosive musical space but also a romantic, emotional space in the beautiful coastal city of Ha Long to the audience.

Music shows held at the Lighthouse Entertainment Complex stage have always attracted large audiences in recent times. Photo: Provided by the unit. — Music shows held at the Lighthouse Entertainment Complex stage have always attracted large audiences in recent times. *Photo: Provided by the unit*

With the elaborate investment from the organizers, Skywave Ha Long show is considered an important tourism stimulus event, contributing to creating an explosive effect, strongly promoting Quang Ninh tourism right at the beginning of the peak summer tourist season. At the same time, it affirms the strong development, increasing prestige and professionalism of music stages in Quang Ninh.

Along with the Skywave show opening the summer tourist season, businesses and music event organizers have planned, promoted communication and promoted the music shows that will take place to meet fans' expectations as well as bring attractive cultural tourism experiences to Quang Ninh tourism this summer.

“From now until the end of the summer tourist season, we have a tentative plan to organize the show “Nha Tre Concert” with the participation of artists Quoc Thien, Dinh Tien Dat, Binz, Tien Luat, Ha Le, Duy Khanh, Rhymastic….; the show Love Song Night by musician Thanh Tung, concert by musician Duong Khac Linh…” - Mr. Ngo Thanh Tung added.

Music shows performed on cruise ships in Ha Long Bay have become unique tourism products branded as Quang Ninh.

At La Luna Coffee Ha Long, the company continues to organize music stages periodically, from 1-2 shows/month during the summer tourist season as well as in 2025. Ms. Ngo Thi Mai Chi, Manager of La Luna Coffee Ha Long, shared: As a favorite destination for tourists in the summer, the infrastructure, accommodation, entertainment and recreation services are very modern and diverse, which are also advantages for the music tourism market, which still has a lot of potential, to develop strongly in Ha Long and Quang Ninh in the near future. Therefore, we continue to invest, improve the quality of infrastructure, sound and lighting conditions, proactively grasp the trends of audiences and tourists to organize music shows that ensure artistic quality, creating a good impression for tourists when coming to Ha Long.

Quang Ninh's music stages have been constantly expanding in scale and quality. We believe that with meticulousness, methodicalness and professionalism in organization, the music stages will continue to be attractive night tourism products and attract tourists to Quang Ninh this summer tourist season.

Duy Khoa

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