As a famous singer who had maintained a positive image for many years, Duc Tuan lost the goodwill of the audience after just one photoshoot in Hoi An ancient town. Many tourists and celebrities have also been criticized for their inappropriate behavior towards historical sites.
Lack of understanding and awareness
Singer Duc Tuan Posted the newly taken photos at Hoi An ancient town He went on social media. In a series of photos released on July 10th, the male singer wore a traditional ao dai (Vietnamese long dress) and showered the ancient town of Hoi An with praise. However, the images he posted drew negative reactions from the online community.
In the series of photos, Duc Tuan The singer posted numerous photos of herself sitting and standing on the roofs of ancient houses, still wearing shoes. According to Nguyen Van Lanh, Vice Chairman of the People's Committee of Hoi An city, he has instructed relevant agencies to verify and investigate the images of the singer standing and sitting on the roofs of houses in Hoi An's old town.

In the comments section, most netizens opposed Duc Tuan's photo shoot, arguing that the singer's act of desecrating the historical site showed a lack of understanding and awareness.
"Are there no other places to take pictures? Did you know, intentionally or unintentionally, that this is a bad act?", "You are a public figure, an educated and knowledgeable person, why would you do this to a heritage site? Celebrities should be even more careful in their behavior. It's unacceptable for you and your team to climb onto a centuries-old tiled roof to pose,"... some Facebook users commented.
A costume rental account at Hoi An They also left a message for the male singer: "I hope you will consider removing the images of yourself standing on the rooftops of the old town. This affects the heritage of our homeland, hurts the people of the old town, and is not something to be proud of for you. I hope you remove them soon so that these images do not spread, and uninformed people don't think they are cool or beautiful and imitate them."

Singer Duc Tuan, born in 1980, rose to fame after the Ho Chi Minh City Television Singing Contest in 2000. Duc Tuan always build He has a refined and elegant image. He specializes in reimagining classic songs, often singing pre-war, revolutionary, and romantic music. He has received numerous music awards.
Considering his age and experience, it's difficult to say that Duc Tuan was impulsive, lacked social skills, or had insufficient knowledge to lead to such inappropriate behavior in public. As a famous singer who has maintained a positive image for many years, Duc Tuan lost the goodwill of his audience after just one photoshoot.
On his personal page and the fan page managed by his team, images of the male singer sitting and standing on the rooftop have been removed. Duc Tuan has also disabled comments on his personal page.
Many offensive cases disregard the regulations.
Before Duc Tuan, several celebrities and tourists also exhibited similar behavior. climbing onto the old roof Pose for the photo.
In 2022, images went viral on social media. miss Giáng My posed for photos at Hung Temple on the roof of an ancient house in Hoi An's old town. The photos were used for an event by the fashion designer. After discovering the images on social media, city authorities requested the designer to remove them and pledged not to repeat the offense.
In mid-April 2019, a couple who climbed onto the tiled roof of an ancient house in Hoi An to pose for wedding photos also drew criticism from the online community. From a nearby cafe, some people climbed onto the ancient house to take pictures. The act of climbing onto the roof of an ancient house to pose for photos was both dangerous for the photographers themselves and harmful to the historical site.

Social media once circulated a clip from Facebook account Tran Mai Huong, showing a scantily clad girl posing on the roof of a house in Hoi An's old town in 2019.
Following incidents of some tourists climbing onto rooftops to take photos, families in Hoi An have erected barbed wire, wire, and chain barriers. However, this measure has negatively impacted the aesthetic appeal of the ancient town. The Hoi An Department of Culture and Information has launched a campaign to educate tourists and residents about preserving and protecting the ancient town's culture.
According to the law, violations of regulations on the protection and use of historical and cultural relics, scenic spots, and landscapes, causing damage to historical and cultural relics, scenic spots, and landscapes, may be subject to administrative penalties or criminal prosecution, depending on the specific case.
Provincial People's Committee Quang Nam The regulations for protecting the Hoi An Ancient Town World Cultural Heritage site, consisting of 10 chapters and 37 articles, were promulgated and came into effect on January 1, 2021.

Previously, in 2016, Hoi An City drafted a set of guidelines to encourage residents, tourism workers, and tourists in the ancient town to behave appropriately in a manner befitting a world cultural heritage site.
The "Things to Know" guidelines were distributed as pocket-sized leaflets and printed copies to households. Both the "Things to Do" and "Things to Avoid" sections addressed appropriate and respectful attire. Additionally, another type of leaflet, primarily advising on dress code, was included with the entrance tickets.
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