Concept photos with a rock band theme for the virtual K-pop group Tessar - Photo: TANK ENM
As summer approaches, the K-pop market continues to see a surge in activity from virtual idol groups. While lacking the physical presence of traditional idols, these groups consistently release new music , dance videos, and promotional content.
According to Korea JoongAng Daily, in recent weeks, many virtual music groups in South Korea have released new products, ranging from World Cup anthems to pre-debut singles and dance practice videos .
K-pop virtual groups are continuously releasing new products.
On May 10th, the virtual boy group Tessar, consisting of members Xero, Kaze, and Rai, released their digital single "Alle Korea." According to their management company, Tank ENM, this is a song to encourage the South Korean national team to participate in the FIFA World Cup 2026.
Tessar's new song is built on a rock band sound, with a catchy chorus and vibrant energy. His management company says the song aims to transform the spirit of sports cheering into a festive atmosphere closer to real life.
MiiWAN (미완소년/美完少年) is a virtual five-member boy group from South Korea - Photo: Abyss Company.
Another virtual group, MiiWAN, also released a pre-debut single titled "Pluma," along with a music video, on various music platforms. According to the description, the song's title evokes the image of a feather flying, used as a metaphor for the members' journey of growth. The group is scheduled to officially debut in June.
MiiWAN is a virtual idol group project co-produced by IPX, Abyss Company, and Afun Interactive. IPX is a digital IP platform company, formerly known as Line Friends.
The dance video and visuals are different.
Beyond releasing songs, K-pop virtual groups are expanding their content into familiar formats of real-life idols. The group B:Dawn released a dance practice video for their debut single, "Beom," after releasing the music video and officially debuting on the Naver platform.
In the video, the B:Dawn members appear in casual clothes, similar to how K-pop groups release dance practice videos. The difference lies in the fact that all the members are animated characters. Their management company, DURI Entertainment, stated that the dance practice video will showcase a different performance aspect of the group compared to the music video.
Images from a video clip showing the virtual idol members of boy group B:Dawn practicing choreography for their debut single "Beom" - Photo: DURI ENTERTAINMENT.
Besides groups pursuing an image closer to traditional K-pop idols, some projects choose a more distinctive path. Space Horror, a virtual girl group with a subculture vibe, is also mentioned for its experimental products and visuals. GRIM Production released a commemorative product to celebrate the group's release of their self-titled single, Space Horror.
The proliferation of new releases shows that virtual idol groups are becoming a notable branch of the K-pop industry. While still differing in performance styles and audience interaction, these groups are employing many familiar formulas of traditional idols, such as releasing songs, music videos, dance videos, and building their own content world.
Source: https://vtv.vn/cac-nhom-nhac-ao-k-pop-tang-toc-phat-hanh-san-pham-moi-100260528170908735.htm
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