We need to 'rekindle' and further develop programs like 'Brother'.

Furthermore, these programs are not only musical playgrounds but also platforms where fans express their love for their idols. From matching outfits and using vibrant lightsticks to unique cheering trends, the culture of supporting idols in Vietnam is growing stronger. This not only connects the fan community but also contributes to building an image of unity and enthusiasm among Vietnamese youth, showcasing their love of music and honoring Vietnamese cultural identity in the eyes of the international community.

The "Brother Overcomes a Thousand Obstacles" concert will be held on the evening of October 19, 2024.

The success of the "Brother" concerts demonstrates the unlimited potential of music. These concerts not only help spread artistic values ​​but also open up a new direction for the entertainment industry, transforming music into a tool to boost the economy and develop culture.

To ensure that entertainment programs like "Brother Says Hi" and "Brother Overcomes a Thousand Thorns" continue to make an impact and develop more strongly, new and effective strategies are needed to further "heat up" the program's appeal, such as investing in quality, as this is the key factor determining long-term success. Organizers need to continue investing in sound, lighting, stage, and visual effects technology to provide a high-class experience, on par with international programs. Program content also needs to be innovative and constantly creative to retain loyal viewers and attract new ones. Simultaneously, bringing international artists to concerts will help increase appeal and expand influence regionally and globally . This collaboration not only creates entertainment value but also brings Vietnamese music closer to international audiences. Furthermore, maintaining interactive activities and fan contests is necessary to create more opportunities for connection between artists and audiences. Boosting activity on social media platforms like TikTok, YouTube, and Instagram will also help maintain vibrancy and reach.

Entertainment programs should also incorporate the discovery and promotion of young talent. This not only refreshes content but also creates opportunities for young artists to develop, thereby building a more sustainable ecosystem for the entertainment industry. And to ensure audiences not only listen to music but also experience the culture, programs can incorporate local cultural elements, such as folk-inspired stage designs, showcasing local specialties, or organizing side activities to help attendees learn more about Vietnamese culture.

Source: https://thanhnien.vn/can-lam-nong-va-phat-trien-them-cac-chuong-trinh-nhu-anh-trai-185250103000644732.htm