Campaign 'Proud of Vietnam - Dyeing cyberspace red' celebrates 80th National Day 2.9

To spread the spirit of patriotism on the occasion of the 80th anniversary of the August Revolution and National Day of the Socialist Republic of Vietnam, the Department of Radio, Television and Electronic Information, Ministry of Culture, Sports and Tourism has directed social networking platforms and gaming businesses in Vietnam to simultaneously launch the campaign "Proud of Vietnam - Dyeing cyberspace red".

The communication campaign "Proud of Vietnam - Dyeing cyberspace red" with many meaningful activities, contributing to arousing national pride in cyberspace.

The campaign takes place from August 25 to September 3, 2025, with the highlight being the image of the red flag with yellow star and national historical and cultural symbols spread across cyberspace in Vietnam and many countries around the world , specifically: On the Zalo platform, two main activities will be implemented including: Updating the personal page interface with the colors of major holidays; Launching AI avatars with the National Flag symbol and images reminiscent of the spirit of independence and freedom.

Proud of Vietnam

PHOTO: TWD

In addition, the Campaign also expands on ecosystem platforms including Zing MP3: launching playlists with the theme "Fatherland - People - Revolution", attaching a special symbol of National Day 2.9 on the homepage, creating a strong spreading effect; Zalo Video : promoting livestream events to celebrate National Day, and suggesting a series of videos on the theme of 2.9 such as: interviews with characters, art programs, and local commemorative activities. The Campaign is expected to reach 30 - 40 million accounts on Zalo and on applications in the Zalo ecosystem.

At the same time, the Department of Radio, Television and Electronic Information mobilized and called on about 30 leading game production enterprises in Vietnam to participate in the Campaign on a large scale by dyeing 150 to 200 globally released games red, notably games such as: Screwdom, Bus Out, Cookingdom, Dreamy Room, Goods Puzzle: Sort Challenge, Galaxiga: Space Arcade Shooter, Survivor Kingdoms... These games all simultaneously attached the image of the Vietnamese flag on the application icon, on the map, items, and events in the game. It is expected that about 100 million players in Vietnam and around the world will have access to this campaign.

PHOTO: TWD

Many young people participate in activities celebrating the 80th anniversary of the August Revolution and National Day of the Socialist Republic of Vietnam.

PHOTO: TWD

Mr. Le Quang Tu Do, Director of the Department of Radio, Television and Electronic Information shared: This is the first time Zalo and Vietnamese gaming companies have jointly launched a large-scale, unified activity to celebrate National Day September 2, not only in Vietnam but also to spread the national flag globally. This campaign will bring an interesting experience to users and gamers, while contributing to promoting the image of Vietnam to international friends in a creative and close way, a vivid demonstration of the spirit of solidarity, the cooperation between technology platforms, entertainment businesses and users, towards the goal of building a healthy cyberspace rich in human values.

The campaign "Proud of Vietnam - Dyeing cyberspace red" affirms the power of digital space in arousing patriotism, honoring national historical and cultural values, spreading gratitude and national pride, and strengthening the spirit of community cohesion, especially among young people - the core force of Vietnam's digital age.

In addition, on this occasion, at the request of the Department of Radio, Television and Electronic Information, Google Play also responded and launched the celebration of National Day 2.9 with the "Made in Vietnam" collection. Accordingly, the "Made in Vietnam" collection is prioritized for display on the Google Play games homepage, including classic game titles that remind of traditional Vietnamese culture, produced and released by large Vietnamese enterprises. The collection aims to honor Vietnam's special talents in the field of game development and help them reach a variety of players in Vietnam and around the world.

This initiative demonstrates support from the government and affirms Google's commitment to empowering creators, while making Vietnam one of the leading countries in the global digital economy .

Thanhnien.vn

Source: https://thanhnien.vn/chien-dich-tu-hao-viet-nam-nhuom-do-khong-giant-mang-mung-80-nam-quoc-khanh-29-185250827200646141.htm