Thương hiệu Quốc gia với khát vọng ‘vươn tầm’ tại Triển lãm Thành tựu đất nước

Opportunity to showcase the creativity and product quality of Vietnamese businesses

The 2025 National Achievement Exhibition held at the National Exhibition Center (taking place from August 28 to September 5) is a political - economic - cultural event of special significance, honoring the 80-year journey of building and developing the country. Within the framework of the exhibition, the Ministry of Industry and Trade is assigned to be in charge of the exhibition space for the Industry and Trade Achievement Exhibition with the Creation & Development space and the "Startup and Nation Building" space.

According to the plan, the "Khoi duc Kien Quoc" exhibition area of the Ministry of Industry and Trade at the Vietnam Socio -Economic Achievements Exhibition 2025 (Exhibition A80) is expected to have the participation of 47 enterprises with products achieving national brands to display and introduce their products. These are large enterprises with high prestige and value in the market.

Typical examples include the "big guys" expected to participate in the exhibition: Ton Dong A Joint Stock Company, Viet Phap Steel Joint Stock Company, Vietnam Steel Joint Stock Company, Dekko Group Joint Stock Company, Viet-Czech Lock Joint Stock Company, Vinamilk Joint Stock Company, An Cuong Wood Joint Stock Company...

As the unit assigned by the Steering Committee of the Ministry of Industry and Trade to organize the "Khoi yen Quoc Kien" space, the Trade Promotion Agency said that the exhibition area is about 19,500 m2 wide, of which the total exhibition area is about 9,500 m2 divided into 2 sub-areas according to the main industry groups, including: Heavy Industry Zone in Hall 3 and Light Industry Zone in Hall 4. This is the area considered a highlight, gathering nearly 100 typical enterprises, of which nearly 50 enterprises are recognized as Vietnam National Brands.

Creative exhibition space inspired by water plants

According to the Trade Promotion Agency, the design of this area is unified with the identity and colors of the Vietnam National Brand program as the theme, to promote prestigious products and the country's image to the world and domestically. Enterprises are guided to design typical messages for each historical period.

Notably, among the participating businesses, many national brands brought to the exhibition creative spaces, combining modernity and cultural identity. One of the highlights was the exhibition booth of Landco Corporation - a leading enterprise in the field of interior design and production.

At the 2025 Industry and Trade Exhibition within the framework of the A80 exhibition, Landco Corporation introduced a special exhibition space, harmoniously combining modern interior creativity and the depth of national culture. Mr. Pham Xuan Thiet - General Director of Landco Corporation - shared: "Participating in this exhibition, we bring all the intelligence, passion and pride of the Vietnamese people to create a creative interior exhibition space. Through the exhibition space, we want to tell a proud story - from the origin of rice civilization to the aspiration to reach out to integrate with the world."

Not only stopping at introducing products, Landco also sees this as an opportunity to affirm the creativity and product quality of Vietnamese enterprises on the world furniture map. Mr. Thiet said: “We aspire to bring the best furniture products, meeting international standards to introduce to international friends. Landco wants to affirm that Vietnamese people are completely capable of making high-end furniture products, both aesthetic and closely related to practical life. This is the way for us to create a Vietnamese furniture brand of global class”.

Mr. Pham Xuan Thiet shared about the Dong Dong exhibition space with Director of the Trade Promotion Agency Vu Ba Phu. Photo: Nam Nguyen

According to Mr. Thiet, this exhibition is an important opportunity to change the perception that high-end furniture products only come from European and American markets. Landco wishes to become a pioneer representative of the Vietnamese furniture industry, spreading national pride through each product and each design.

Assessing the scale of the Industry and Trade Exhibition 2025, Mr. Pham Xuan Thiet commented: “It can be said that this is the largest exhibition ever. The scale and stature of the event not only demonstrates the country's development journey over the past 80 years, but also demonstrates the Vietnamese people's aspiration for integration and advancement. Landco is proud to contribute to this journey.”

Expressing the Vietnamese people's desire to integrate and reach new heights

Also honored to be a national brand participating in the exhibition, the "big guy" in the wood furniture industry also gathered at the exhibition, An Cuong Wood Joint Stock Company designed an extremely impressive space recreating the journey of more than 3 decades of development, with a profound message: "An Cuong - Accompanying the sustainable development of Vietnam".

Mr. Nguyen Trung Kien, Director of An Cuong Wood Joint Stock Company's Hanoi Branch, shared: "The Industry and Trade Achievement Exhibition is a historic and meaningful event. This is a breakthrough event, the largest in Southeast Asia this year, part of the series of celebrations of the 80th anniversary of the country's history. The exhibition is a bridge between the past, present and future of Vietnam's industry, honoring businesses like An Cuong after more than 30 years of construction and development".

Mr. Kien assessed that the greatest significance lies in helping to honor enterprises achieving National Brands, creating a platform to introduce achievements to the public, domestic and international enterprises. Through this, the exhibition promotes the spirit of innovation and integration, contributing to the goal of industrialization and modernization of the country.

Impressive space recreating the journey of more than 3 decades of development of An Cuong Wood Joint Stock Company

“With the message "An Cuong - Accompanying the sustainable development of Vietnam", it is a combination of tradition and modernity. We are proud to display our history and achievements over the past three decades. The booth introduces a variety of high-quality products, from interior materials to advanced technology solutions, to arouse national pride and encourage young businesses to learn,” Mr. Kien emphasized.

Expecting the impact that the exhibition will bring to Vietnamese businesses in general and An Cuong in particular, Mr. Kien is optimistic: "Participating in the exhibition is not only an honor but also an opportunity for An Cuong to connect with international partners, expand the market to Southeast Asia and the world. We hope that from here, An Cuong's products can go further, creating direct connections such as meeting partners, signing contracts. This is an opportunity to access new technology, learn from experience, promote exports, and contribute to the national export turnover. This reflects the high sense of responsibility of businesses, accompanying the Ministry of Industry and Trade to make the exhibition a great success".

Assessing the active participation of businesses at the exhibition, Mr. Vu Ba Phu - Director of the Trade Promotion Department said that businesses are aware that this is an opportunity to introduce their best and most impressive images to the public at home and abroad. They consider participating in the exhibition not only an opportunity to promote trade, but also a responsibility to express their love for the country, national pride and affirm their role in accompanying the country's economic development.

“It can be seen that the Industry and Trade Exhibition is not only a product introduction event, but also a trade promotion activity of strategic significance, contributing to raising the position of Vietnamese enterprises on the world economic map,” Mr. Phu emphasized.

Author: Do Nga - Viet Nga

Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/thuong-hieu-quoc-gia-voi-khat-vong-vuon-tam-tai-trien-lam-thanh-tuu-dat-nuoc.html