“Taking off” Sun Group’s artistic flight at the A80 exhibition

Sun Group will bring a unique experience space within the framework of the Exhibition "80 Years of Independence - Freedom - Happiness Journey", designed as an artistic flight, taking visitors on a journey of more than 18 years of "beautifying the lands" of the group on the S-shaped strip of land.

On the occasion of the 80th anniversary of National Day September 2, from August 28 to September 5, 2025, the exhibition "80 Years of the Journey of Independence - Freedom - Happiness" will take place at the National Exhibition Center (Co Loa, Dong Anh, Hanoi ). This year's exhibition is held on a national scale, the largest ever. The exhibition space brings together thousands of artifacts and vivid images, recounting the country's development journey through the outstanding achievements of ministries, branches, 34 provinces and centrally-run cities, and typical state-owned and private enterprises.

As one of the leading private economic groups in Vietnam, Sun Group attended this important event with a uniquely designed exhibition booth as an "art flight" coded SPA001. Through a creative space, Sun Group recreated its nearly two-decade journey of "beautifying lands" across the three regions, contributing to shaping a new look for many localities, making Vietnam an attractive destination on the international tourism and resort map.

Journey to "beautify the lands" through 5 stops

With a unique idea, Sun Group's exhibition booth is divided into 5 zones, corresponding to each "stop" of the trans-Vietnam flight. Starting the journey, visitors enter a space simulating a business class lounge in Zone 1, receive a "Vietnam Travel Passport" and a boarding pass SPA001. This will be the "ticket" that opens the trans-Vietnam flight, going from the past - present - future, through each meticulously and elaborately designed passport page.

Zone 2 is called the Emotional Corridor, with 6 large LCD screens like airplane windows. From here, visitors can admire the dramatic changes of many rural areas of Vietnam - from wild and quiet to becoming a vibrant festival and entertainment destination, attracting millions of visitors.

In Zone 3 - Sunshine Journey, visitors will come to an interactive historical map recounting Sun Group's mark over nearly two decades. When touching each destination, the images on the screen will come to life. Passengers on the flight will see Sa Pa quietly changing, with the dream of conquering Fansipan - the Roof of Indochina of millions of tourists coming true with a record-breaking cable car route; Quang Ninh, Ninh Binh, Thanh Hoa have risen from a quiet land to a four-season rendezvous; Da Nang with the legendary Golden Bridge; Tay Ninh with the spiritual complex of Ba Den Mountain; Phu Quoc - the pearl island rising to become a global tourism and resort center.

The most favorite space for tourists, also an ideal place to take photos, is Zone 4 - Beloved Vietnam: Love Vietnam through every trip, with a dome simulating the Sun, along with a 360-degree 3D mapping performance effect. From here, passengers will travel across the country to the sacred Fansipan peak, Da Nang's Ba Na with its resplendent Golden Bridge, majestic Tay Ninh with its Ba Den Mountain complex; Phu Quoc is splendid with its Sunset Town and the Kiss of The Sea show. This is the heart of the journey, where the message "Sun Group - Beautifying the lands, bringing Vietnam to the world" is most clearly expressed.

The final leg of Zone 5 – The Future of the Sun: Shining Vision will recreate future projects that contribute to changing the face of potential lands such as Xanh Island Cat Ba, Huyen Tich Am Tien Spiritual Complex, West Lake Opera House, Sun Group Healthcare Hospital, Aspira Tower Phu Quoc, Phu Quoc Airport expansion project… The magnificent sunset on the LED screen will close the journey but open up the belief in a brilliant Vietnam in the new era.

18 years of steadfastness in the mission of creating destinations and elevating Vietnam's position

Since the first milestone of returning to Da Nang in 2007, Sun Group has continuously expanded its research and investment across the three regions of the country, with the desire to awaken the lands with rich potential but not yet exploited to their full potential, to bring the world to Vietnam and bring Vietnam to the world.

In just nearly 2 decades, the group has created a series of high-class, high-quality, and distinctive tourism ecosystems with many iconic projects and events that are world-famous such as the Golden Bridge in Ba Na and the Da Nang International Fireworks Festival; the Kissing Bridge in Phu Quoc; the three-wire cable car to Fansipan...

Not only making its mark with tourism projects, Sun Group also affirms its position with a chain of luxury hotels and resorts, which have been continuously honored at prestigious global tourism and hotel awards. These include InterContinental Danang Sun Peninsula Resort, which has been honored by World Travel Awards for many consecutive years as "The World's Most Luxurious Resort", JW Marriott Phu Quoc Emerald Bay - a resort masterpiece associated with the name of architect Bill Bensley, or Capella Hanoi - a hotel honored in the list of "Best New Hotels in the World" right after its launch.

Not only stopping at tourism and resorts, Sun Group has also expanded into the fields of aviation, transport infrastructure, and large-scale infrastructure projects. The highlight is the "air - sea - land" infrastructure in Quang Ninh; Sun Air - the first luxury general airline in Vietnam, and most recently Sun PhuQuoc Airways, the first airline to take Phu Quoc as its center, enhancing connectivity, bringing tourists from all over the world to the pearl island as well as other prominent destinations in Vietnam. Sun PhuQuoc Airways will officially open for sale in October 2025 and have its first flight from November 2025. Initially, Sun PhuQuoc Airways will have 8 domestic routes: including 4 routes from Hanoi, Ho Chi Minh, Da Nang, Hai Phong to Phu Quoc, and 4 routes connecting major economic - tourism centers: Hanoi - Ho Chi Minh, Hanoi - Da Nang, Ho Chi Minh - Da Nang and Ho Chi Minh - Van Don. In the future, a series of projects will be built by the group, expected to become new symbols of Vietnamese tourism.

More than just an exhibition space, Sun Group’s “art flight” is also a strong affirmation of its mission to accompany the country on its journey to prosperity. Through light, sound, interactive technology and visual art, Sun Group wants to convey the message: not only creating works, Sun Group has been contributing to raising Vietnam’s position on the world tourism map.

Source: https://bvhttdl.gov.vn/cat-canh-chuyen-bay-nghe-thuat-cua-sun-group-tai-trien-lam-a80-20250828102145738.htm