In recent years, communication work, improving quality and efficiency in advertising and investment promotion have helped the tourism industry develop more and more sustainably. Analyzing the current situation and solutions for tourism development policy communication in the area, Lam Dong province has also built a specific communication strategy to develop this dynamic economic sector.
Da Lat - Lam Dong has become an attractive, safe and hospitable tourist destination.
Mr. Nguyen Viet Van - Director of the Department of Culture, Sports and Tourism said that in recent years, Lam Dong has paid attention and promoted communication work, promoting the image of Da Lat - Lam Dong tourism to with domestic and foreign tourists. With the implementation of the Project "Strengthening communication activities on tourism until 2025" approved by the Prime Minister, Lam Dong Provincial People's Committee has issued a Plan to implement the Project in the province.
In order to exploit the power of communication in promotion and advertising to support sustainable tourism development, Lam Dong Tourism industry has effectively used communication tools to convey information to tourists and visitors. Most convenient for users: Focus on propagating, introducing and promoting the province's tourism, the brand "Da Lat - Miraculous crystallization from good land" on media channels, information, electronic newspapers, Web portal…
Besides, every year, we publish and distribute for free more than 20 types of publications with nearly 50 thousand copies of tourism promotion publications in many languages; released through many channels.
Enhance the application of information technology in tourism promotion and communication activities on the province's electronic information portal, the tourism industry and Dalat City tourism applications. Collaborate with over 30 film crews to provide tourism information, guidance and direction to create thematic videos promoting Da Lat - Lam Dong tourism... Thereby, creating a good and attractive impression on the audience. with the public and travel agencies.
Every year, Lam Dong province welcomes groups of press reporters and domestic and foreign travel companies to exchange information on tourism, cultural and sports exchanges combined with sightseeing and surveys. tourism products and services; Thereby, it has contributed to promoting the image of Lam Dong tourism to domestic and foreign tourists...
In addition, the combination of propaganda and tourism promotion and the organization of programs, events and festivals to attract visitors has created good effects, helping Lam Dong tourism brand in recent years. affirmed and reinforced. Da Lat - Lam Dong has become an attractive, safe and hospitable tourist destination, receiving attention and appreciation from international media. In 2016, Da Lat was voted by the US New York Times magazine as one of the world's top 52 tourist destinations. CNN - US TV channel voted Da Lat as one of the 1 great places in Asia. ASIAN; In 9, Da Lat city was awarded the "2017th ASEAN Environmentally Sustainable City" award by the international community; In 2019, Da Lat - Lam Dong was ranked 5th among 17 cities as the best destination in Vietnam by the American travel website Touropia.com.
The province also focuses on building the style of Da Lat people. Lam Dong Provincial People's Committee has issued a Plan to implement the Code of Civilized Conduct in tourism in the province. Accordingly, the People's Committee of Da Lat city has issued a Code of Cultural Conduct for Da Lat people "Gentle - Elegant - Hospitality".
Comrade Tran Van Hiep - Chairman of the Provincial People's Committee raised the key tasks and solutions that the province will implement synchronously. In particular, promote communication about tourism development planning orientation towards high quality and sustainability. Communicate key tourism projects including the Lam Dong Tourism Industry Restructuring Project to 2025, with a vision to 2030; Provincial smart urban construction project; Night-time economic development project in Da Lat city. Communicate investment policies to develop infrastructure for tourism and form tourism products and services such as: Investing in information technology application systems to provide application utilities Smart traffic in Da Lat city. Complete investment and put into operation highways, traffic projects, and important tourism projects of the province.
Along with that is communication about tourism development mechanisms and policies such as implementing planning for areas with tourism potential; policies to attract and encourage strategic investors with capacity, brand, investment experience, and tourism business at home and abroad to invest, develop brands, and exploit tourism business in Lam Copper. Administrative reform in handling procedures for investment and tourism business.
Communication on spatial development and tourism products, in which the key area is the Da Lat city area with 2 national tourist areas: Tuyen Lam Lake and Dan Kia - Suoi Vang. Promote advertising and promotion of tourism development, focusing on implementing digital transformation in promotion and promotion of tourism development...
