Da Nang's golden opportunity

This event also aligns with the direction that Da Nang's tourism industry is heading towards, which is to attract high-end tourists, along with the wedding of wealthy Indian family members.

Perfecting high-end resort services.

From March 4th, American billionaire Bill Gates arrived in Da Nang City, beginning a vacation for relaxation. He chose to stay at a luxury resort on Son Tra Peninsula, Son Tra District. On March 6th, the billionaire, along with his girlfriend and a Vietnamese tea artisan, enjoyed the scenery at Ban Co Peak – considered the highest point on Son Tra Peninsula.

During this sightseeing session, which lasted over an hour, the billionaire and his companion enjoyed tea, watched the sunset, and admired the illuminated cityscape of Da Nang. Ban Co Peak is a popular tourist destination in Da Nang because of its harmonious natural beauty and panoramic city views.

Ms. Nguyen Thi Hoai An, Deputy Director of the Da Nang City Department of Tourism, said that Ban Co Peak is also a destination that the city has promoted for watching sunrise and sunset. Bill Gates' visit will make this destination even more widely known.

The wedding of the Indian billionaire couple took place in Da Nang City last February.

Billionaire Bill Gates' choice of Da Nang as his vacation destination shows that the city has, to some extent, been positioned on the world 's luxury tourism map. Da Nang's tourism image has become associated with attracting high-end tourists and perfectly suits the high-quality segment. This also aligns with the direction Da Nang has been pursuing in recent years. "Mr. Bill Gates' choice of Da Nang is both fortunate and demonstrates the city's efforts in developing and perfecting its destination through promotion and marketing," Ms. An emphasized.

Ms. An stated that Da Nang is focusing heavily on the high-end tourist segment, including attracting wealthy Indian wedding guests. The local high-end resort services are becoming increasingly diverse and sophisticated to enhance the visitor experience.

Going to India to promote tourism.

In February, Da Nang City was the location for three Indian couples to hold their wedding ceremonies. These weddings had between 200 and 500 guests and lasted for several days at luxurious beachfront resorts.

Mr. Dhinesh Rajarathinam, CEO of Dated Luxury Weddings Consulting and Event Organization Company, said that this year, the company received requests for wedding planning consultations from approximately 30 international couples. Specifically for couples from India, the company organized 5 weddings in the first quarter, including 2 weddings held in Da Nang City. Mr. Dhinesh Rajarathinam also stated that Da Nang is a popular destination for many couples, including many weddings from wealthy Indian families.

According to the Da Nang City Tourism Promotion Center, the three large weddings of Indian couples, along with dozens of other weddings conducted as wedding tourism in the area, are positive signs for Da Nang as a tourist destination. The city has also identified wedding tourism as a new product. In 2024, the Department of Tourism will focus resources on organizing a series of activities to promote this segment, with the expectation that it will become a popular emerging wedding tourism destination in Asia.

Last February, the Da Nang Department of Tourism organized a promotional event at a trade fair in India. According to Ms. Nguyen Thi Hoai An, India is one of the breakthrough tourism markets for Da Nang during the tourism recovery phase and is projected to continue growing in the future. The local tourism industry expects the presence of the Da Nang tourism booth in India to enhance destination recognition and connect with tourism partners more regularly and closely. Ms. An shared that the attractiveness and trends of Da Nang as a destination will be further promoted by the tourism industry through the organization of many other promotional activities targeting the Indian market, especially focusing on MICE tourism, golf, and weddings.

Many advantages

Speaking about Da Nang's strengths in attracting luxury tourists, Mr. Cao Tri Dung, Chairman of the Da Nang City Tourism Association, affirmed that the city possesses many advantages. These include numerous 5-star hotels and resorts with beautiful scenery and proximity to beaches, a rare advantage. Furthermore, the city has convenient transportation with an airport near the city center and a tourist seaport.

Source: https://nld.com.vn/co-hoi-vang-cho-da-nang-196240307201846954.htm