Coca-Cola kicks off its New Year's Eve celebration for 2025.

Coca-Cola held its New Year's Eve celebration at Nguyen Hue - Le Loi Square (District 1, Ho Chi Minh City) on January 11-12, 2025, officially setting a record for the highest number of New Year's greetings sent via food in Vietnam and the world on social media platforms.

Coca-Cola held its New Year's Eve celebration at Nguyen Hue - Le Loi Square (District 1, Ho Chi Minh City) on January 11-12, 2025, officially setting a record for the highest number of New Year's greetings sent via food in Vietnam and the world on social media platforms.

The record for the most New Year's greetings sent via food in Vietnam and worldwide on social media platforms.

This also marks the first time the brand has presented a spectacular fireworks display to welcome the new year. The series of activities is the centerpiece of the "Sharing Heartfelt Thoughts, Connecting for a Magical Tet" campaign, aiming to inspire love and open hearts to sharing, so that every moment of Tet is filled with joy and happiness.

With this message, Coca-Cola transformed traditional cuisine into a bridge, bridging distances and encouraging people to send unique New Year's greetings on online platforms. From December 20, 2024 to January 5, 2025, a total of 68,686 greetings were sent through these platforms, reviving the spirit of connection during the traditional Tet holiday and demonstrating Coca-Cola's commitment to creating magical Tet moments.

Besides announcing the record, Coca-Cola's New Year's Eve celebration also brought a vibrant Tet atmosphere with a dazzling fireworks display, bursting with color and sound, touching the hearts of thousands of attendees with unforgettable experiences. This event also reflects Coca-Cola's heartfelt message to Vietnamese consumers, igniting the Tet spirit and bringing joy and hope for an exciting start to the new year.

Coca-Cola presents a spectacular fireworks display to welcome the new year.

In particular, this year, the food truck festival in Ho Chi Minh City and Hanoi is one of the highlights. The food trucks are adorned with the vibrant red color from Coca-Cola's special Tet packaging design, along with the familiar Golden Swallow logo – an image that has been associated with the brand every Tet holiday for three decades.

Beyond simply attracting attention, the event also offers a unique culinary experience, with each food truck serving as a stop for people to gather and share warm moments at the beginning of the new year. In addition, Coca-Cola is also supporting the renovation of Tong Duy Tan Food Street with Tet decorations and entertainment activities, transforming it into a vibrant festive space to welcome visitors during this Tet holiday.

Alongside spreading the spirit of Tet (Vietnamese Lunar New Year), Coca-Cola is committed to practical actions for the community to create a warm Tet for Vietnamese families. Accordingly, for the third consecutive year, the "Zero-Cost Tet Market" program, in collaboration with the Red Cross, has provided over 5.4 billion VND in support to more than 6,500 households in Hanoi, Ho Chi Minh City, Da Nang, Long An, and Hue. Each household receives a 600,000 VND voucher to purchase essential items for a more fulfilling Tet feast. Contributing to this meaningful journey of sharing, the Coca-Cola Foundation also provided over 3.7 billion VND in cash to people affected by Typhoon Yagi in Phu Tho and Lao Cai, helping them overcome difficulties and welcome the new year.

Mr. Le Trung Tin, Marketing Director of Coca-Cola Vietnam, shared: “Having accompanied millions of Vietnamese families for the past three decades, Coca-Cola has always been a pioneer in creative campaigns, aiming to spread traditional Tet values combined with modernity to every home, along with activities that bring practical value to the community. Through the Tet 2025 campaign with activities that have been widely embraced by consumers, evidenced by the recently set world record, Coca-Cola has become a bridge for heartfelt gestures, bringing a wonderful and connected Tet season to every family.”

Coca-Cola held its New Year's Eve celebration at Nguyen Hue - Le Loi Square (District 1, Ho Chi Minh City) on January 11-12, 2025, officially setting a record for the highest number of New Year's greetings sent via food in Vietnam and the world on social media platforms.

Comment (0)